After launching the company 1.6 Development Corporation Limited (One Point Six), a developer of luxury condominiums under the concept “The Smart Difference: Smartly Different” last August, the management has moved forward to reinforce the image of premium living by opening a luxurious sale gallery showcasing a sample room in the “Minimal Luxury” concept, along with exclusive promotions.

Ms. Thanythip Chiaravanont, CEO and founder of 1.6 Development Corporation Limited, stated, “On Friday, September 28, 2018, our company opened the sale gallery with a display of a luxurious sample room in the style of The Strand Thonglor. After introducing the brand and the company, we emphasized the uniqueness of the project through its location, technology, and innovations for living, as well as adapting city lifestyle to attract our target audience. Our company is a new real estate developer with a vision and perspective on property development akin to creating high-end art and craftsmanship, committed to presenting differences by applying global standards for residential construction to elevate the operational standards of real estate projects in Thailand, especially in creating Ultra Luxury projects that focus on designs that perfectly meet the needs of buyers in each location. We aim to target the lifestyle of modern generations. Recently, we are ready to present the first phase of the sale gallery, featuring two sample rooms: Type One Bed and Two Bed Room, showcasing various highlights that align with the luxurious and modern image, along with exclusive services for clients of The Strand Thonglor.

Mr. Chawin Attakravisunthorn, Managing Director and founder of 1.6 Development Corporation Limited, mentioned that to allow visitors to the sale gallery to experience the image of The Strand Thonglor, we have decorated the sample rooms and created a simulated atmosphere for customers to feel the Mood & Tone and Experience in a Sense of Community, hoping that existing residents in the Thonglor area will feel familiar as if visiting a friend's home, while potential customers planning to move to Thonglor as new neighbors will get to know the lifestyle of Thonglor before actually moving in the future, with the atmosphere decorated to reflect the identity of Thonglor.

The project “The Strand Thonglor” is located at the entrance of Thonglor Soi (Sukhumvit 55), just 30 meters from Thonglor BTS station. It is a 30-story building covering an area of 1 rai, 2 ngan, and 46 square wah, or 2,584 square meters, designed under the concept “Essentially More” to meet the true needs of residents as comprehensively as possible and to share happiness by creating value in all aspects of life. In addition to the unique mixed-use condominium format, it offers privacy for residents to experience Ultra-Low Density Living with a limited number of units per floor. The project has a total of 198 units divided into 4 types:

•     1-Bedroom (1 bedroom, 1 bathroom) with usable areas ranging from 48.10 – 55.00 square meters, totaling 124 units.

•     2-Bedroom (2 bedrooms, 2 bathrooms) with usable areas ranging from 73.00 – 90.60 square meters, totaling 63 units.

•     Duplex (2 bedrooms, 2 bathrooms) offering spacious areas of 110.40 square meters, totaling 5 units.

•     Penthouse (3 bedrooms, 3 bathrooms) offering spacious areas of 184.20 square meters, totaling 6 units.

In addition to living spaces, there are Micro-Office & Business Lounge, restaurants and bars, and a public park area called “The Strand Park” in front of the project, designed to serve as a common area for the project and a public benefit for the community in the area. Furthermore, there are well-designed usable spaces to accommodate the diverse lifestyles of residents, along with complete facilities such as The Playroom on the 6th floor, The Clubhouse on the 27th floor, which includes The Living Room, Fitness & Meditation Studio, an infinity saltwater swimming pool measuring 25 meters for adults, a children's pool, a rooftop terrace, and a Putting Green, as well as a Residential Lobby designed for privacy. The Strand Thonglor starts at 330,000 baht per square meter or from 16.5 million baht.

For operational strategies to achieve the goals of The Strand Thonglor, we have set three strategic models:

•     Marketing Strategy focusing on building the credibility of the project, targeting the customer market with 75% Thai buyers and 25% foreigners.

•     Public Relations Communication Strategy emphasizing communication through online and offline channels, such as campaigns via social media including Facebook, online articles, and others.

•     Sales Strategy such as Private Launch focusing directly on the target audience to inform them about the project and construction development plans, Group Exclusive presenting sales through exclusive party events to create an intimate atmosphere as if participating in a party within the unit that will actually take place in the future.

We aim to achieve over 50% sales by the end of this year (2018) and the project is scheduled for completion by 2021,” Mr. Chawin concluded.

Thank you for the information from www.thestrandthonglor.com