When it comes to choosing real estate, many people unanimously agree on the most important factor: ‘Location, Location, Location’. This is also true for Pattaya, Thailand's top tourist destination, where the real estate market is booming just as much as in Bangkok. With the city's tremendous growth, its proximity to Bangkok, robust infrastructure, globally recognized tourist attractions, and opportunities from mega-projects like the EEC, the question arises: which areas of Pattaya are currently most appealing? TerraBKK would like to highlight ‘Central Pattaya’.

Why Central Pattaya is Attractive Right Now

Although Pattaya is a special local city that is part of Chonburi province, it can be distinctly zoned based on different service characteristics into five areas:

  • Wong Amat - North Pattaya: This area features a private beach, making it a peaceful retreat with a concentration of luxury 5-star hotels, restaurants, and high-end condominiums.
  • Central Pattaya: The hub of the city's amenities and services, this area combines tourist attractions, lifestyle spots, and public utilities, representing the vibrant heart of Pattaya.
  • Pratumnak: A quieter area compared to others in Pattaya, it serves as a residential zone but still offers hotels and attractions, boasting the best viewpoints in the city.
  • Jomtien: This area is known for its famous eateries and a tranquil atmosphere, with a beach that attracts tourists.
  • Na Jomtien: An area beginning to cluster with 4-5 star hotels, restaurants, and emerging cafes, it offers beach access and is a popular relaxation spot, even if slightly removed from central Pattaya.

From TerraBKK's perspective, Central Pattaya is an interesting location due to its status as the city center, with a concentration of shopping centers, department stores, lifestyle venues, tourist attractions, and hospitals. It truly represents the heart of Pattaya's business district.

Pattaya's Opportunities and the Arrival of EEC

In addition to being a strategic economic and tourism area for the country, Pattaya has future opportunities from the mega-project EEC, a massive initiative that has been underway since 2018. Over the past five years, investments totaling 2,005,799 million baht have been approved, aimed at accelerating infrastructure development, promoting investment, and integration.

According to EEC data, plans are set to continue from 2023 to 2027, with expectations for project success soon, especially in 2027 when the country’s hopes for enhancing Pattaya's potential become more tangible. This includes the opening of U-Tapao International Airport, which is currently preparing a second runway and taxiway, and the high-speed rail connecting three airports, which will have a station in Pattaya at Chai Phon Witthi Alley, along with the development of a 900-rai area around the station (TOD) that includes shopping centers, condominiums, parks, and recreational areas, as well as a connection point for the Pattaya monorail (Green Line), potentially generating an investment of 400,000 to 500,000 baht annually.

Pattaya and the Influx of Foreigners

Despite a 70-80% drop in foreign tourists during the COVID-19 pandemic, positive signs have re-emerged in 2022 with 23,838,687 tourists, both Thai and foreign, marking a 236.02% increase from the previous year, including 1,857,056 foreign tourists, which saw a staggering increase of 6,281.42%.

The return of both Thai and foreign tourists to Pattaya generated a total revenue of 132,237 million baht, growing by 435.87% from the previous year, with foreign tourist revenue reaching 25,271 million baht, an increase of 9,253.02%. Tourists typically spend an average of 5,167 baht per person per day.

In addition to tourists, Chonburi province has 8,358 foreign workers and 6,700 personnel from the EEC Eastern Center, totaling 15,058 people. The number of foreigners choosing to live in retirement continues to grow, reaching 32,502 in 2022, including individuals from Scandinavia, Germany, Britain, America, France, and others.

EDGE CENTRAL PATTAYA: The Center of Everything in the City

As previously mentioned, the key factor in choosing real estate is ‘Location, Location, Location’. Therefore, we believe that only the right location can Knock Everything, and the project EDGE CENTRAL PATTAYA in Central Pattaya is another interesting project due to the surrounding factors:

The EDGE CENTRAL PATTAYA project is located on Pattaya Second Road in Central Pattaya, truly surrounded by the lifestyle centers of Pattaya, such as Central Pattaya, Pattaya Night Bazaar, Villa Market, Central Marina, Terminal 21, and Walking Street, all accessible within 3-5 minutes and just 300-350 meters from Pattaya Beach. This area is also the liveliest part of Pattaya, popular among tourists and convenient for living.

Additionally, in the future, it will connect to three monorail lines, located about 200 meters from the Green Line monorail station at Night Bazaar and approximately 1.7 km from the interchange point of the three lines at the Thap Phraya intersection. The monorail route details are as follows:

  • Green Line (Phase 1) Pattaya Station - Laem Bali Hai: Connecting to the high-speed rail station, this route runs along Pattaya Second Road to Laem Bali Hai, covering 8.13 km with 13 stations.
  • Purple Line (Phase 2) Pattaya - Nong Prue: This route connects two rail lines at Thap Phraya intersection, running along Pattaya Third Road to Pattaya South, reaching Nong Prue, covering 7.6 km.
  • Red Line (Phase 3) Pattaya - Eastern National Sports Center: This route runs parallel to the Green Line along Pattaya Second Road, passing Thap Phraya intersection to Jomtien Second Road, heading towards the Eastern National Sports Center, covering 10.4 km.

The original plan was to start in 2022, and it is currently in the study and design phase for the route, transfer stations, stop stations, and maintenance center. The investment approach will be both PSC and PPP, with several interested parties for collaboration.

The Growth of Hotels and Serviced Apartments Reflects Pattaya's Potential

One clear indicator of Central Pattaya's potential is the growth of hotel and serviced apartment supply in the area. Since 2022, new hotels have been continuously launched, and there are ongoing construction projects set to open soon. Future developments include new mixed-use projects like Aquatique by The Beach, which will feature a luxury shopping center, a theme park, performance art spaces, and five hotels, with the first being Kimpton Pattaya, scheduled for completion in 2028. The other four hotels do not yet have a definite completion schedule but remain part of the development plan for Aquatique by The Beach.

Investment Opportunities in Central Pattaya Condos

As a top tourist and leisure city in the country, this location sees a constant demand from both Thai and foreign residents seeking short-term and long-term accommodations.

Terra Research has surveyed the rental rates for serviced apartments in Central Pattaya, finding monthly rents ranging from 14,000 to 70,000 baht, depending on the proximity to amenities and room types.

The Central Pattaya area offers a variety of living options, including daily and monthly hotels, serviced apartments, and regular rental condos. Each has its pros and cons: hotels provide full-service comfort but at a higher price, while serviced apartments offer similar services at lower rates. Condos provide more privacy and facilities, though they may not offer the same level of convenience as hotels. However, many condos are now adapting to include services, such as the EDGE CENTRAL PATTAYA, which offers concierge services to assist residents, making condos just as desirable as other types of accommodations.

In the Central Pattaya condo market, rental yields can reach 4.5% - 6% per year, with average rental prices ranging from 420 to 650 baht per square meter per month. Monthly rental rates for studio apartments (24-31 square meters) range from 9,000 to 14,000 baht, one-bedroom units (27-55 square meters) from 12,000 to 25,000 baht, two-bedroom units (50-85 square meters) from 20,000 to 65,000 baht, and three-bedroom units (80-130 square meters) from 40,000 to 80,000 baht. The resale prices for second-hand condos range from 89,000 to 160,000 baht per square meter, with a price growth of approximately 3.5% - 5.5% per year.

EDGE CENTRAL PATTAYA: A Condo in the Heart of Pattaya

EDGE CENTRAL PATTAYA is a ready-to-move-in condo located in the heart of Pattaya, just 300 meters from the beach and a 3-minute walk to Central Pattaya. It is situated in a prime location surrounded by essential amenities, leading tourist attractions, and lifestyle venues, perfectly catering to both living and leisure needs.

This 31-story condo features 603 units, designed so that every unit has a sea view, emphasizing a facade with large glass windows to maximize the ocean view.

The project comes with extensive facilities spread over three floors, catering to all activities, including a Sky Lounge and Hot Party Pool for gatherings, relaxation areas like the Steam and Sauna room, Sunset Terrace, and Champagne-Gold Infinity Pool.

The condos are fully furnished, equipped with all necessary furniture and appliances, including beds, wardrobes, sofas, coffee tables, shelves, TVs, microwaves, refrigerators, safes, hair dryers, etc., making it easy to move in with just your suitcase.

Why Invest in Rentals at EDGE CENTRAL PATTAYA?

For those looking for a condo investment location, “Central Pattaya” is highly attractive due to its central position in Pattaya, making it a sought-after area for incoming demand. EDGE CENTRAL PATTAYA is an interesting project suitable for investment, being a completed ready-to-move-in condo developed by Sansiri, known for its quality and excellent after-sales service. Additionally, it offers:

  • Guaranteed rental returns in two ways: 6%* for 1 year without room retention and no binding contract, allowing customers to rent out the unit immediately, and 10%* for 2 years with room retention (Lease back), where Sansiri will manage the rental and return the unit in its original condition after the guarantee period.

  • Concierge services to assist residents with finding cleaning staff, laundry services, and maintenance requests.

  • A partner to manage the rental process, eliminating the hassle of dealing with tenants and collecting rent.

  • Fully furnished units with complete furniture and appliances, ready for immediate occupancy or rental.

  • The LETMEIN application facilitates check-in and check-out processes, saving time on traveling to open the unit.

EDGE CENTRAL PATTAYA starts at 3.99 million baht* in the heart of everything in Pattaya. Register for more information at http://siri.ly/eKb5ZC7.