Discussing Perspective, Virtual Reality, and the Future of Project Presentation
Today, Khun Phat Phattharatharadol will engage us in a conversation with Khun Ek from DOF, or Depth of Field, a company that works on various Perspectives and Animations for different businesses. We will discuss how Perspective relates to Virtual Reality and the future of project presentations, exploring its applications and the latest technology trends.
How Much Has Perspective Changed Over Time?
While the concept of Perspective hasn't changed significantly over the years, the technology used to create Perspective images has evolved, allowing for greater detail and ease of use through various software.
Is Animation Necessary After Creating Perspective?
Typically, Perspective images are the first step in any project, serving as the initial visual for clients to see our project. They are widely applicable across all media, making them essential. Khun Ek believes that while Animation is not mandatory, it can attract clients to visit the project, especially when they cannot physically see it. He also suggests that if Animation is created, it should be diverse to provide clients with multiple access points. Based on the experiences of Khun Phat Phattharatharadol and Khun Ek, projects that commonly utilize Animation include condominiums and rural developments. They recommend that Animation should clearly showcase selling points to effectively communicate the project's value. If the selling points can be conveyed through Perspective, then Animation may not be necessary.
Real Estate Photography
DOF offers a service called SKY GROUND, which captures aerial images of projects. This service combines lifestyle photography with architectural style, ensuring architectural accuracy while showcasing the beauty of the project, resulting in images that resemble Perspective renderings.
Virtual & 3D Virtual Tour
This allows clients to view project images and sample rooms in a realistic manner, which is particularly suitable during the COVID-19 pandemic to reduce health risks. Virtual & 3D Virtual Tours are becoming increasingly important, with new technologies like 3D Virtual allowing for 3D views of floor plans and spaces.
The future of project presentations will continue to evolve relentlessly, focusing on creating awe and introducing new elements that generate a WOW FACTOR. However, it is essential to consider the target audience and their ability to engage with the presentation format, as well as ensuring that the project's image aligns with the presentation style.
