Currently, insomnia and lack of rest are problems that many people face. The social context leads everyone to accumulate stress and pressure from daily life and work, resulting in many individuals experiencing chronic stress and insomnia, making it difficult to achieve deep and sufficient sleep. Consequently, insomnia has become a concern for many countries and organizations, leading to the development of technologies aimed at helping this group, known as sleep aids.

          Before we explore sleep aids, Terrabkk would like to help everyone understand the characteristics of insomnia and the extent of the problem among those affected.

          Dr. Kittakawi Phonno, Director of Korat Rajanagarindra Psychiatric Hospital in Nakhon Ratchasima, has explained that common symptoms of insomnia include:

  1. Difficulty falling asleep or staying asleep
  2. Restless sleep
  3. Waking up in the middle of the night or experiencing fragmented sleep
  4. Waking up earlier than usual
  5. Waking up feeling unrefreshed

How widespread is the issue of insomnia?

          A study by the University of Pennsylvania School of Medicine in 2018 showed that 25% of the U.S. population experiences acute insomnia each year, with 6% developing this condition into chronic insomnia throughout the year.

          In the EpiCast: Insomnia - Epidemiology Forecast report up to 2023, forecasters predict that the number of acute insomnia cases will rise from 121,799,911 in 2013 to 130,482,156 in 2023, with chronic insomnia cases increasing at a rate of 0.7%.

          In Thailand, Dr. Kittakawi Phonno, Director of Korat Rajanagarindra Psychiatric Hospital, revealed that globally, approximately 2 billion people face this issue. In Thailand, 30-40% of the population suffers from insomnia, averaging around 19 million people, with about 10% experiencing chronic insomnia lasting more than three months.

What are sleep aids?

          The market for sleep aids consists of medications and medical devices designed for those with sleep issues. They are used to ensure proper diagnosis and treatment for sleep disturbances and disorders.

Examples of sleep aids:

          Philips Somneo - A wake-up light that helps you fall asleep more easily.

Source: https://www.philips.co.uk/c-p/HF3651_01/somneo-sleep-and-wake-up-light-with-with-relaxbreath-for-sleep

 

          SmartDuvet Breeze - A smart duvet with temperature control on both sides, operated via an app that allows you to adjust the cooling to your preference, making sleep easier.

Source: https://www.smartduvet.com/product/smartduvet/

          According to a report by Brandessence Market Research & Consulting, the global market value for sleep aids was $59.77 billion in 2018 and is expected to rise to $94.73 billion by 2025.

          Based on the information provided, Terrabkk believes that insomnia is a significant global issue, including in Thailand. From a business perspective, it represents a large market with immense value. Terrabkk also anticipates continued growth in the sleep aid market due to societal factors contributing to increased insomnia. In Thailand, it is evident that many people are facing this problem, which remains inadequately addressed, indicating a substantial opportunity for growth in the sleep aid market.