For many city dwellers, a significant amount of money is invested in life to own a condominium or a house in a prime location in the city.

However, looking deeper, it is believed that almost everyone secretly harbors concerns that always arise: “After the transfer of ownership, will we receive the same level of care as on the first day?”

Fears about after-sales service, neglect from the management, or buildings deteriorating rapidly are nightmares that homebuyers do not want to encounter.

Moreover, the lifestyle of city dwellers, where everyone lives separately, waking up early for work and returning home to lock their doors, can sometimes lead to an inexplicable feeling of loneliness, becoming a sense of isolation in the concrete jungle that many face unknowingly.

This is a crucial turning point that has led modern property buyers to reconsider their choice of residence, not just focusing on “good construction and prime location,” but also desiring care afterward.

The question is how the project will manage to improve our daily living conditions, making them more convenient and ensuring long-term happiness.



From “Developer” to “Long-term Caregiver” Enhancing Daily Living Experiences

As the needs of city dwellers change, ANANDA (อนันดา), one of Thailand's property developers with experience in developing residences for urbanites, has not limited itself to the role of a “developer” but has looked beyond to “creating daily living experiences” (From living standard to living experience). This led to the development of the ANANDA SURE+ standard, designed from an understanding of urban behavior.

This standard aims to transform residents' worries into long-term peace of mind, covering four dimensions of living (Quality / Community / Worry-free / Service+) designed to elevate living standards to the next level, from design, construction, quality inspection, project management, to resident care after moving in.

“Good living does not depend solely on the building itself but arises from a system that ensures all aspects of living function seamlessly every day. ANANDA SURE+ is designed to be more than just a standard; it is a comprehensive living experience that cares for residents at all times,” said Khun Prasert Butdulsathit, Property CEO of ANANDA, explaining the concept behind the development of ANANDA SURE+.

Imagine… when you return to your room after a tough workday, you might not want to deal with household chores, but thankfully, you have services from Dusit Hospitality Services, experts in service business and property management, to take care of everything, from cleanliness to orderliness and attention to detail.

Moreover, in some of ANANDA's projects, they have partnered with world-renowned brands like Ascott, which manages luxury residences with a network of over 900 projects in more than 40 countries worldwide, to set up management systems that ensure that the common areas, security, and asset management within the project operate at the highest efficiency according to standards.

Just hearing this brings some relief, as partnering with Global Service Partners not only creates convenience but also positively impacts the project's value and benefits future rental yield, as the building will be well-maintained and in demand in the market at all times.



Transforming Lonely Buildings into “Vibrant Communities”

Another dimension that counts as an insight into urban life is the aspect of relationships, as good residential projects today are not just about space or luxury, but about how much those spaces can heal the residents' hearts.

Thus, ANANDA places importance on creating a community within the project, changing the perception of condominiums from tall buildings where everyone lives separately to spaces of connection and a truly supportive urban society.

ANANDA's formula for creating vibrant communities is a holistic approach, starting with the design of common areas (Shared Space) that meet the real needs of urban dwellers across various generations, creating spaces that encourage interaction, including co-working spaces, relaxation areas, or green gardens that allow for fresh air circulation, enabling residents to walk past each other, smile, greet, and get to know each other on their days off.

Importantly, creative activities within the project are designed to bridge relationships, featuring a variety of lifestyle activities to cater to the different tastes of residents, such as art and craft activities like Culture on Canvas or fun workshops like Sips & Tips, allowing residents to sit and sip their favorite drinks while chatting in a friendly atmosphere.

For health enthusiasts who enjoy being active, there are group activities like Fitness Training or inviting neighbors for an Urban Run to enjoy the fresh air on weekends.

These activities serve as important tools to break down the walls of loneliness, transforming strangers from neighboring units into friends who look out for each other.

Having good neighbors and a pleasant community is an invaluable emotional asset, making the word "home" more meaningful and enjoyable every day.



Solid Structure: A Foundation You Can Trust

Of course, delivering good service and creating a long-term community requires a strong infrastructure of the building, free from annoying issues from the start. It is like building a good house; a solid foundation must be established before beautifying it.

At this point, ANANDA reinforces residents' confidence in the dimension of QUALITY by implementing a construction quality management system called ATQPM to control standards across all projects.

The ATQPM system was developed based on the concept of quality management according to construction industry standards from Japan, known for its precision, detail, and high level of organization, combined with collaboration with leading design and construction partners to achieve both international design and reliable construction standards, consisting of:

  • A (Ananda): Development standards according to ANANDA's specific model.
  • T (Total): Control and inspection of quality at every step, from the start of piling to the day of handover.
  • Q (Quality): Thorough inspection of construction quality.
  • P (Project): Strict quality control at the project level.
  • M (Management): Systematic quality management.

This quality control system focuses on three main practical standards in every project: legal (LEGAL) compliance with building construction regulations, inspection system (SYSTEM) for clear construction quality checks, and personnel (PEOPLE) who pay attention to every detail at every step.

Thus, when residents see this symbol, they can be assured of three important aspects: Structural Safety, confidence in the building's structural safety; QC Passed, peace of mind regarding architectural and system quality; and Service Care, comfort in receiving care at all times during their residency. Residents will receive quality with key indicators including:

  • Quality inspection: More than 120 detailed checks in every unit before handover.
  • Standard buildings: By using world-class construction management software, such as Procore and Site Around, to manage data and control work processes.
  • Inspection of core building systems: Including structural work, electrical, plumbing, and sanitary systems (MEP), and architectural finishes.
  • Quality Control Specialist: Conducted by a team of experts at every step before handover.



Peace of Mind at Every Moment of Living

In addition to attentive service, creating peace of mind at every moment of living, referred to as Living with Peace of Mind, means being alongside residents from the first day they move in throughout their residency. Technology plays a role in connecting residents' lives 24/7, ensuring they feel secure and worry-free, knowing that a team is always there to care for them through an application called COCORO, an innovation for living developed by ANANDA, making it easy to handle all home-related matters with just a touch of a finger, featuring comprehensive functionalities such as:

  • Your Warranty: A digital warranty card that alerts residents before their room warranty expires, allowing them to report repairs immediately.
  • Easy Connect: A feature to contact the ANANDA SURE team, ready to assist at a moment's notice, eliminating the need to waste time dealing with the management.
  • Easy Life 24/7: Alerts when packages arrive, a system for reserving common areas in advance to reduce congestion, and various payment systems.
  • Easy Updates: A system for tracking project news.
  • Your Privileges: A feature for redeeming monthly privileges from ANANDA MEMBER CLUB and various partners.

Ultimately, a good life for city dwellers may not only mean a conveniently located room but also living in a place that makes them feel safe, comfortable, and cared for every day. It is an investment in "peace of mind – quality community – long-term living experience."

For more details and to discover a new definition of care throughout life's journey, visit www.ananda.co.th/anandasure.