Have you ever felt that buying a house means the care ends once you sign the ownership transfer documents? After that, you become just another resident managing life in your new home alone.
But this is not the case for "Pruksa," a giant in the Thai real estate industry with over 33 years of experience, astonishingly having cared for more than 270,000 families.
From this extensive experience, Pruksa Holding is proving that "care" should not have an expiration date through a key strategy called "Lifetime Well-Living", which is committed to providing a good quality of life for residents at every stage of life. This involves a significant transformation of the business from a real estate leader to an Integrated Living & Healthcare Platform, aiming to create a new standard of living in Thailand.
This change is not just about a new slogan or logo; it is a complete overhaul of Pruksa's living ecosystem by integrating the potential of affiliated businesses like "Vimut Hospital" with housing projects, resulting in a real estate business model that focuses on health and quality of life as its core. This is the first and only Integrated Living and Health Care platform in Thailand that provides comprehensive care for residents.


3 Key Elements of Lifetime Well-Living
The essence of this concept is to connect 'living' with 'healthcare' through three main components that will be extended to all of Pruksa's projects, tailored to each segment, ensuring that every resident can truly 'live well... for life':

  • Well Home - Designing homes with long-term living in mind through the Life-Design Function
  • Well Care - A comprehensive healthcare service system covering prevention, treatment, and ongoing care
  • Well Community - Creating a quality community through activities, knowledge, and experiences related to health and lifestyle

Well-Living Club: The Key to Endless Benefits
Another key to connecting residents with close care is the Well-Living Club Exclusive Program on the LINE Official Account, which serves as a hub for Data, Service, and Community designed to be like a “personal assistant for Pruksa residents.” It allows residents to access knowledge, health activities, and benefits from medical services within the group, making life easier and better every day.
"Pruksa is redefining its role from Developer to Life Care, providing care through ‘The Connected Living Ecosystem’ to ensure that care continues... not just ending on the day of home transfer," said Patama Piyamaneephorn, Deputy CEO of Pruksa Holding Public Company Limited.

Whether living in a townhouse, single-family home, or luxury condominium, everyone has the right to access the benefits that Pruksa has curated to meet the needs of modern life comprehensively.

Patama Piyamaneephorn, Deputy CEO of Pruksa Holding Public Company Limited

When you join the club, the first thing you’ll notice is the convenience of having everything in one place, a "One-Stop Solution," by linking services from Pruksa Real Estate (homes), the ViMUT Hospital group (healthcare), and Plantnery (home construction services). There’s no need to search for home and health services from multiple sources, saving time and ensuring the standards of Pruksa Holding. You can also stay updated, access services from experts (from the ViMUT Hospital group, Plantnery), and participate in specially curated activities to enhance your quality of life (such as Health & Wellness Workshops, Home Improvement Seminars, etc.).

Additionally, you can receive special privileges, including accumulating points from participating in activities to redeem various rewards, as well as accumulating points from spending within the Pruksa Holding group (such as purchasing a home, health check-up services, home construction/renovation services) and freely using those points to redeem privileges, discounts, or cross-business services.

There are also numerous discounts from leading retailers through business partners, including Homepro, SAMSUNG, Vimut Hospital, Let's Relax, Starbucks, AKA, ZEN, Karun Thai Tea, CENTRAL, Shopee, Thonglor Animal Hospital, etc., covering six important categories: 1) Home & Living 2) Health & Wellness 3) Dining & Cafe 4) Shopping & Lifestyle 5) Hotel & Travel 6) Pet Hub.

For Pruksa residents, you can now join the same community today via LINE OA: @well-livingclub or click to register for the Well-Living Club. Sign up today and receive 1,000 Welcome Points immediately.


Here is what expands the concept of "home" beyond the fence and connects to your desired lifestyle of eating, traveling, and health care.

Well Care: It's Like Having a Hospital at Your Doorstep
What makes Pruksa residents receive "special" care more than anyone else is the peace of mind regarding health. Under the "Well Care" framework, Pruksa collaborates with Vimut Hospital to take care of residents' health right at the project site. You don’t have to waste time traveling to the hospital just to consult about minor ailments, as there are services and systems in place to support you, covering everything from health check-ups, online doctor consultations (Telemedicine), to care by Family Doctors, who are specialized doctors for families, or primary care physicians. This provides close consultation from a multidisciplinary care expert team, focusing on both preventive and curative care, starting with in-depth health assessments that consider the health connections of the entire family to prevent diseases before they arise, and if issues do occur, they can guide you to the right treatment.

The difference in this service function from Pruksa is not just about adding functions to the home but lies in the ‘Integration Capability,’ which makes Pruksa the only player in the industry with an affiliated hospital, allowing health services to be seamlessly integrated into the living experience. These services thus provide proactive care for residents, not just waiting for them to fall ill before treating them, but also organizing health check-up activities within the projects, vaccinations, and nutritional consultations by dietitians to promote sustainable healthy living behaviors, as well as having doctors who understand the environment and lifestyle of residents in those projects, enhancing the effectiveness of diagnosis and care.

Well Home & Well Community: Ready-to-Move-In Homes and a Warm Community
In addition to health, the living conditions within the home are equally important. Under the "Well Home" framework, Pruksa helps residents eliminate worries about home maintenance with standard repair and maintenance services, ensuring that your home remains in good condition, just like the day you transferred ownership. Meanwhile, the "Well Community" framework focuses on creating a supportive society through various activities, as having a healthy home with a medical team to care for and prevent you from getting sick is the definition of wealth in the new era, because Health is Wealth. Good health is the most important asset in life, such as the Well-Living Marketfest, which provides opportunities for residents to meet, exchange, and engage in activities together to build strong relationships within the project. This care also extends to four-legged family members, as Pruksa has developed several projects to be Pet Friendly, with common areas specifically for pets, understanding that pets are part of the happiness of home, including the application of Biophilic Design concepts in masterpiece projects that connect every corner of the home with nature.


Thus, this is the answer to being a Pruksa resident, living in a “good life ecosystem” with a team to care for you at every moment, through the integration of innovation, health care, and quality community, allowing every resident to truly experience the meaning of “living well... for life.”

As the Pruksa team stated, “The most important challenge is to make ‘Lifetime Well-Living’ not just a concept but an experience that residents can ‘truly feel’ every day by bringing Well-Living into every touchpoint of living.”