CEO of Britania, Krit Techasamma, emphasizes the concept of "Crafted for Better Living" to enhance quality of life through four main strategies as the company prepares to enter the real estate market in 2026. They are set to launch three new projects in Bangkok, with a total value of 3.2 billion baht, aiming for sales of 5 billion baht and projected revenue of 3.4 billion baht.

Krit Techasamma, CEO of Britania Public Company Limited (BRI), a leader in residential project development under the concept of "Crafted for Better Living," revealed that in 2025, the company successfully sold out four projects, including Brighton Kukot Station, Britania Ratchaphruek – Nakhon In, Britania Bangna Km. 42, and Britania Wongwaen-Jatusot, with a total project value of 4.85 billion baht. The company continues to focus on developing residential projects that meet customer needs across all segments, emphasizing quality of life, convenience, and sustainability. Additionally, the company is proactively expanding its market base and targeting new customer groups, with noticeable adaptations including new investment project formats and partnerships to enhance business opportunities.

Strategies and Business Goals for 2026

The company has established its business strategy under the concept of "Crafted for Better Living," reflecting the intentional design of every aspect of Britania. The key goal for this year is "not just to be a home developer but to create an environment conducive to a better quality of life in the long term," focusing on enhancing the happiness of residents in every dimension, ensuring that Britania homes serve as a foundation for a better life every day through four key strategies that will redefine living standards for the long term.

BRITANIA Investment Property transforms "homes" into "income-generating assets."

The rental property market is showing significant growth, with a year-on-year increase of over 20%, representing a "New Upside" for the market and a great opportunity for investors. Britania focuses on developing projects in high-potential locations with clear rental demand, particularly near job centers and industrial estates, as well as in prime areas of Bangkok and tourist destinations like Phuket, where there are over 400,000 job positions available. This investment model's strength lies not only in project quality but also in a "professional management system" provided by HHR (Hampton Hotel & Residence Management), which has over 10 years of experience managing service residences to ensure high occupancy rates of 80-97%, with over 60% of clients being corporate (B2B) and a network of over 80 agency partners.

BRITANIA Wellness Residence offers the ultimate living experience, designed for longevity and quality of life.

Since good health starts at 'home,' Britania elevates its projects to Wellness Residences that prioritize Longevity—the quality of living longer, focusing on physical health, mental well-being, and long-term lifestyle. Every aspect of the home is designed to be more than just a residence, creating spaces that promote the best health for residents, with careful design to maximize natural light, which helps balance the body's internal clock, and to ensure good air circulation for pure indoor air quality every day. The central green areas are designed to be more than just gardens; they serve as 'Healing Spaces' that provide relaxation and positive energy for residents.

The projects come with programs and activities tailored to meet the health care lifestyle needs of all age groups. Additionally, Britania collaborates with THE LONGEVIST, experts in longevity and proactive health care, to integrate knowledge and innovations in Longevity into real living environments, enhancing residents' lives for sustainable happiness and quality living at every stage.

BRITANIA Community aims to create quality neighborhoods, connecting neighbors and fostering Wellness & Family Living for long-term bonds.

The focus is on creating a quality living community by designing common areas that connect residents and promote family relationships, serving as the starting point for good memories through special activities such as health events, pet-friendly activities, and family activity enhancements, ensuring that homes are truly spaces for physical and mental rejuvenation.

BRITANIA Care Service enhances quality of life by connecting residents with leading business partners in every location through the BRITANIA Connect application, extending the concept of living to care for residents' long-term quality of life. A good home will promote daily living through a Subscription Service model that covers all aspects of life, including cleaning services, garden care, laundry, pet care, car maintenance, and health and wellness services, elevating living to be more than just a home and creating a comprehensive service experience at residents' fingertips through the BRITANIA Connect application.

In 2026, the company plans to launch three new projects with a total value of 3.2 billion baht, focusing on high-potential locations in Bangkok and other provinces, including Belgravia Exclusive Pinklao-Borommaratchachonnani, a luxury home project with a first-phase value of 800 million baht.

BRILLIANT AVENUE is a Lifestyle Mixed-use Residences project that integrates business and living spaces seamlessly, with a first-phase value of 1.2 billion baht. The project will feature three main formats: Retail & Residences for entrepreneurs wishing to live and work in the same space, HQ Residences for business owners or executives seeking a headquarters that reflects their image and stability, and Wellness Residences catering to health-related businesses, clinics, or services related to quality of life, accommodating various business formats, set to launch soon. Additionally, BRILLIANT BUSINESS PARK will be a smart business area addressing all multi-functional business management needs, integrating showrooms, studios, offices, and residences in one cohesive space, with five strategically important locations: Rama 2, Bangna-Trad, Amata City, Laem Chabang, and Rayong, with a first-phase value of 1.2 billion baht.

Moreover, there are highlight projects expected to generate revenue in 2026, including the Balco Bangtao Beach luxury pool villa project near Bang Tao Beach, featuring only 35 units, valued at 1.35 billion baht, with sales coming from both Thai and foreign customers, including clients from Russia, Poland, China, and other nationalities.

For this year, Britania targets sales of 5 billion baht, revenue of 3.4 billion baht, and ownership transfers of 4 billion baht across all projects developed by the company and joint ventures.

Britania Public Company Limited (BRI) is a residential development company under the concept of "Crafted for Better Living," developing single-family homes, new series homes, and townhomes to cover all consumer segments under five brands: 1. Belgravia (luxury single-family homes priced at 20-50 million baht), 2. Grand Britania (high-end single-family and twin homes priced at 8-20 million baht), 3. Britania (mid-end single-family, twin homes, and townhomes priced at 4-8 million baht), 4. Brighton (entry-level twin homes and townhomes priced at 2.5-4 million baht), and 5. Balco (luxury vacation homes priced at 32-60 million baht).