It must be acknowledged that the past year has posed significant challenges for the Thai real estate sector, including a slowing economy, high household debt, and strict lending measures from financial institutions that have caused the loan rejection rate to soar to record highs.

In such an uncertain environment, many may question how property developers can sustain themselves and move forward confidently.

One answer lies in the performance of Origin Property Public Company Limited or ORI, along with its subsidiary, Britania or BRI, which continues to showcase strong performance amidst the storm.

The key to Origin's ability to maintain growth is not just its strategy of selecting prime locations or developing products that meet demand, but rather its "flexible business structure" that can adapt according to the Resilience Leads To Sustainable Growth strategy systematically.

Viewing the business as more than just building houses for sale, but as creating a comprehensive living ecosystem that includes both residential properties and income-generating businesses, allows Origin to have other engines driving the organization forward even when the horizontal or vertical real estate market faces pressure.

 

The Success Behind 2025 Reflects Consumer Trust

Looking at the operational results for 2025, Origin achieved a total presale of 24,259 million baht, which is an impressive figure considering the overall market conditions.

This figure did not come from luck but from a smart diversification of the investment portfolio, broken down as follows:

●       Sales from the condominium segment under Origin Vertical Corporation Limited, amounting to over 19,914 million baht, accounting for 81% of total sales.

●       Sales from single-house projects under the Britania brand, totaling over 4,615 million baht, representing about 19%. This distribution reflects that Origin has captured the hearts of urban dwellers seeking high-quality condominiums, while Britania remains a primary choice for families looking for horizontal housing.

Notably, the majority of sales, over 14,483 million baht, came from ready-to-move-in projects, which means immediate cash flow that reduces long-term asset holding risks.

The remaining sales of about 10,045 million baht came from newly launched projects and those under construction, which will become significant backlogs for generating ongoing revenue in the future.

Managing the balance between ready-to-move-in stock and new products reflects expertise in managing the real estate business cycle.


Two Flagship Condos Worth Over 4,600 Million Baht Targeting Thai and International Markets

In 2025, Origin Vertical aggressively entered the condominium market with new projects worth over 4,600 million baht, emphasizing unique concepts and rare locations. Key flagship projects include:

●       SO ORIGIN SUKHUMVIT 105, located just 200 meters from BTS Bearing station, designed to meet the needs of the new generation under the concept “CRAFTING A CLASSY MOMENTS.” This low-rise condominium consists of 2 buildings with a total of 913 units. The project's success is evident as international customers showed interest, filling the quota completely, reflecting international standards and confidence in the Origin brand that transcends borders to foreign investors.

●       Origin Residences Phuket Bangtao, another noteworthy project and a regional mega-project for the mixed-use "Origin Resort World Phuket | Bangtao Beach," which offers not just typical residences but a branded living experience just 400 meters from Bangtao Beach, accommodating a pet-friendly lifestyle, a highly popular trend today. The response from the launch at the end of 2025 saw online bookings exceeding 600 million baht, demonstrating that Origin can accurately penetrate the tourist city market and the high-net-worth customer segment.


Four Horizontal Projects Worth 5,000 Million Baht Covering Bangkok, EEC, and Tourist Cities

For horizontal projects, Britania (BRI) continues to serve as a pillar of stability for the Origin group, leveraging the strength of products designed to meet real living needs at price levels that cover all segments, resulting in continuous positive responses through five brands, from the luxury Belgravia brand priced between 20-50 million baht to the Brighton brand catering to first-time families at accessible prices.

In 2025, Britania launched four new projects worth a total of 5,000 million baht, covering Bangkok, EEC, and tourist cities, reinforcing its image as a national real estate developer not limited to Bangkok, including:

●       Britania Suksawat-Prachautid, a new single-house project in English style, surrounded by the charm of a Sensory Garden, offering beautiful living every day amidst nature, starting from 7.99 to 14 million baht.

●       Grand Britania Krungthep Kreetha–Suvarnabhumi, a new luxury single-house project with the latest design in a prime location adjacent to the Rama 9 motorway, starting from 13 to 18 million baht.

●       Britania Bangsaen, a new design twin-house project in Modern British style, located in the heart of Bangsaen, just 5 minutes to Bangsaen Beach, starting from 5.49 to 10 million baht, which generated sales of up to 350 million baht in a short period, confirming that Britania homes have strong appeal and meet the needs of residents in prime locations effectively.

●       Grand Britania Rayong, a luxury single-house project adjacent to Sukhumvit, near Assumption Rayong, conveniently located in the city, in Modern British Luxury Style, exclusive to only 40 families, starting from 9.9 to 13 million baht.

 

Enhancing Liquidity Through Recurring Income Structures

Origin's strength does not stop at residential sales but also includes success in managing assets to generate recurring income and effective cash flow management, such as the deal to sell the InterContinental Bangkok Sukhumvit hotel, which generated over 800 million baht in net cash back to the company. This is an example of highly agile portfolio management that strengthens the financial structure in a market where financial costs are rising.

Additionally, the warehouse business under the ALPHA brand has shown interesting performance, with a total rental area of over 339,975 square meters and an average occupancy rate of 93%, reflecting ongoing demand in the logistics sector.

In the hotel business, Origin has a portfolio of 10 properties with over 2,524 rooms, with an estimated value of around 11,730 million baht in preparation for establishing a REIT.

These plans are all strategies to extract asset value, drive growth, and create sustainable returns for shareholders in the long term.

 

Direction for 2026: Moving Forward Sustainably

For the direction in 2026, Origin continues to prepare vigorously, with key highlights being the preparation to transfer ownership of nine additional condominium projects. Currently, the company has a backlog of about 70% of the total project value.

This statistical data indicates confidence that the performance in the coming year will remain stable and can grow according to the set targets.

For Origin and Britania, the sales figures are not just business outcomes but signals of the strength of the foundation and a far-reaching vision. Even when the real estate industry may not be in its golden age, Origin chooses to play the game with financial discipline and deliver quality products that resonate with consumers. These elements will become the most crucial foundation for long-term sustainability.