More Than Just a Workplace! Pruksa Launches the WORK LIFE WELL-LIVED DNA Brand
Because this is not just a workplace… it is a home for those who understand each other. In an era where the new generation values meaningful work, we have created a space that cares for both work and emotions, allowing everyone to grow with value, take pride in what they do, and be their true selves. Pruksa Holding Public Company Limited is moving forward with a significant organizational image transformation, understanding the lifestyle of the new generation through the launch of the DNA brand under the concept <\/span>WORK LIFE WELL-LIVED, a life “well-lived...” at Pruksa <\/strong><\/span> reflects the organization's vision that prioritizes the quality of life of employees, reinforcing a corporate culture that values diversity, equality, and comprehensive employee care, which is the heart of Pruksa in creating a work environment conducive to sustainable growth in both career and personal life, allowing everyone to <\/span>“live well and be happy” at Pruksa.<\/span> <\/span><\/a><\/p>
Ms. Patama Piyamaneephorn, Deputy Chief Executive Officer of Pruksa Holding Public Company Limited, <\/strong><\/span> revealed that the core of a sustainably growing organization is <\/span>‘people’<\/strong><\/span> and caring for people <\/span>‘well’<\/strong><\/span> in every dimension is a crucial mission for Pruksa. We believe that continuous development of people, providing growth opportunities, and creating an open and confident work environment will help every employee fully express their potential without worry, as living well and in balance will reflect back as a driving force for the organization to move forward steadily.<\/a><\/p>
At Pruksa, we are committed to ensuring that every employee lives “well” through five main pillars that make work not just a duty but a part of a life filled with value driven by happiness and sustainable growth.<\/span><\/a><\/p>
1) Develop Potential Well... <\/strong><\/span> Encouraging employees to be their best selves every day because we believe everyone has the potential to grow. Pruksa invests in continuous development through well-curated internal and external training programs, over 2,500 E-Learning courses available for free anytime, Individual Development Plans (IDP) tailored to individual development needs, Coaching & Mentoring Programs sharing direct experiences from senior executives within the organization, and knowledge exchange activities that enhance both “work skills” and “life skills” in a balanced manner.<\/a><\/p>
2) Create Advancement Opportunities Well… <\/strong><\/span> Not just higher positions, but clear pathways that promote an Ownership Mindset, allowing employees to plan, decide, try, and move forward in their own way. We support internal promotions with clear Career Paths, opportunities for Job Rotation to learn and develop diverse skills, and growth across departments and companies within the group due to a diverse and strong business structure.<\/a><\/p>
3) Care for Life in All Aspects Well... <\/strong><\/span> At Pruksa, there are smiles and celebrations every year! Besides comprehensive basic benefits, we are the only company in Thailand that offers a New Year’s prize of houses and condominiums for employees to win every year, along with discounts of up to 10% on Pruksa projects for employees, gifts for employees with 10 and 20 years of service, gifts to show appreciation for retiring employees, wedding gifts, and scholarships for employees' children. We also prioritize the physical and mental health of employees and their families, such as group health insurance for employees and families, annual health check-ups, discounts on medical expenses at Vimutt Hospital, a Pruksa Holding affiliated hospital, up to 50%, personal health coaching services for close care, online consultations with doctors including psychiatrists, nutritionists, fitness coaches, pharmacists, etc., and flexible understanding of new work styles such as Hybrid Work allowing work from home and office, focusing on results, and Flexible Working Hours where employees can choose their working hours that suit their lives.<\/a><\/p>
4) Respect and Understand Diversity Well... <\/strong><\/span> At Pruksa, we create a culture of openness and genuinely value each individual's identity by designing benefits and welfare that deeply understand diversity, respecting identities and expressions by allowing freedom of dress, using restrooms according to gender identity, providing wedding gifts for employees of all genders, sick leave rights for gender reassignment surgery, scholarships for employees' children and adopted children, including children of LGBTQIA+ spouses, group insurance rights for legally recognized spouses and children, funeral assistance, and discounts on home purchases in the name of legally recognized spouses, as well as additional personal leave days to enhance ‘live well and be happy’.<\/a><\/p>
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