In recent years, AssetWise has not only experienced remarkable growth as a real estate company but has also excelled in brand creation, focusing on "Happiness Designed for You… We Build Happiness" and employing innovative, out-of-the-box marketing strategies alongside strong brand communication.

            Many projects have garnered attention and buzz in the real estate sector, including AssetWise's latest project, the launch of a new ad campaign titled "Atmozphere," which aims to continuously raise awareness for the ATMOZ brand, a resort-style condominium.

ATMOZ: The Resort-Style Condominium Captivating City Dwellers

The brand ATMOZ is one of the three main condominium brands of AssetWise, which includes KAVE, MODIZ, and ATMOZ, all of which have consistently succeeded in the condominium market.

Under the Brand Essence (the brand identity) that stands out for its unique design, the resort-style condominiums cater to working professionals and city dwellers with busy lifestyles who seek relaxation and happiness every day, as if they are replenishing their Daily Endorphins each time they return home. This focus on large communal spaces supports a comprehensive lifestyle, enhanced by modern technology to elevate living comfort.

Preparing to Deliver 6 Ready-to-Move-In ATMOZ Projects Worth 9.65 Billion Baht

The concept behind these developments has led to overwhelming acceptance of the ATMOZ brand from customers, resulting in over 11 projects under the ATMOZ brand, located in various areas across Bangkok and other provinces, such as Ladprao, Ratchada-Huai Khwang, On Nut-Bang Na, Chaeng Watthana, Min Buri, Rangsit, Sriracha, and Rayong.

The success of the ATMOZ brand continues to grow, with new projects emerging almost every year. In 2023, ATMOZ has gradually transferred ownership of new condominium projects, including six projects: Atmoz Tropicana Bang Na, Atmoz Serene Sriracha, Atmoz Portrait Si Saman, Atmoz Oasis On Nut, Atmoz Flow Min Buri, and Atmoz Canal Rangsit, with a total project value exceeding 9.65 billion baht. This phenomenon reflects the strong positive response from residents who trust the ATMOZ brand.

Launching the New Ad Campaign 'Atmozphere' for Continuous Brand Awareness

With its innovative approach, AssetWise has recently created a unique campaign to communicate with consumers by launching a new ad series titled "Atmozphere" to raise awareness about the ATMOZ brand, conveyed through the concept of Daily Atmosphere, illustrating the living experience in the project that transforms fatigue into positive energy every day.

The ad content emphasizes the brand's character through the unique design of ATMOZ condominiums, filled with green communal spaces. What sets this ad apart from typical real estate commercials is the inclusion of two renowned beauty queens, ‘Manita Duangkam Farmer’, Miss Thailand 2022, and ‘Anna Suangam-iam’, Miss Universe Thailand 2022, who share stories of happiness through lifestyles that spark new ideas from the diverse activities and amenities within the project.

This represents a refreshing innovation in the real estate industry, as it is rare to see real estate companies choose to feature beauty queens in their brand communication. This not only creates a fresh and distinct image for the brand but also helps expand its reach to new consumer groups.

You can watch the advertisement "Atmozphere" now on YouTube: https://bit.ly/46ntBJO and on Facebook: AssetWise.