When we mention 'AssetWise', the image that comes to mind is of a company renowned for developing condominiums that cater to the lifestyle of the new generation, with the success of three main brands: Kave, Atmoz, and Modiz. However, when it comes to single-family home projects, it may not be as familiar. AssetWise is not resting on its laurels; it is committed to developing both horizontal housing and condominiums to meet the needs of all customer segments. This year, the company plans to develop more horizontal projects and has launched a new brand, 'The Arbor', a new concept single-family home in Creative Modern style. What makes it interesting? Find out in this article.

AssetWise: A Brand That Understands Residents - From Condominium Success to Horizontal Home Development

The core of AssetWise's residential development is listening to residents as much as possible, believing that 'a good home is the starting point for happiness and success in life.' The brand is dedicated to researching, listening, and understanding the needs of residents seriously, creating what customers truly want, not what the brand wants it to be. Each project is developed differently according to the needs of each customer group, aligning with the company's DNA that strives to create 'happiness designed for you... We Build Happiness'. It aims to create happiness in every aspect of life through distinctive design, thoughtful functionality, and usable space, convenient technology, attentive service, and diverse common areas that cater to people of all ages, styles, and needs.

With the goal of AssetWise to develop housing that fulfills every need and the market opportunity seen as a good timing for business expansion, this year there are plans to expand the portfolio by increasing the proportion of horizontal project development. Previously, the company had developed horizontal homes under three brands: Esta, a brand for single-family and twin homes priced at 4 - 6 million baht; Galm, a premium townhome brand with complete functionality priced at 15 - 17 million baht; and The Honor, a super luxury single-family home brand priced at 40 - 60 million baht. Additionally, there is another brand, a joint venture project called Baanpuripuri, a premium townhome with a distinctive design.

This year, a brand new launch is 'The Arbor', a new concept single-family home in Creative Modern style priced at 12 - 20 million baht, with the first project being The Arbor Don Mueang - Chaeng Watthana.

From Understanding the New Generation to The Arbor Brand with the Concept Nature Creates Design

The Arbor is a brand developed from understanding the consumer insights of the new generation, who live life to the fullest in both work and leisure, constantly seeking new inspirations. Happiness is about living simply, engaging with what one loves, having a unique style, daring to be different, being cool, yet yearning for nature, appreciating creativity, and valuing social acceptance. They look for homes that reflect their unique lifestyle and identity.

This understanding of the new generation is conveyed through the concept ‘Nature Creates Design’, where nature serves as the starting point for design, which is the origin of the brand name The Arbor, meaning a tree canopy that provides shade and beauty. In designing the project, AssetWise aims to integrate nature into everyday life in every aspect of living. The Arbor is a blend of Modern Architecture and Natural, reflecting the desires of the new generation who long for nature, love design, and seek functionality that meets their lifestyle needs.

Live Differently with New Alternative Modern Living

The Arbor Don Mueang - Chaeng Watthana is a project that understands every aspect of living, addressing diverse needs and embracing New Alternative Modern Living. Residents can design their lives in a way that reflects their individuality.

  • Enjoy the urban lifestyle while being close to nature in the Don Mueang area, which offers convenient access to the city. The common area spans over 4 rai, with abundant green space and an Inner Courtyard function, providing a personal relaxation area in the home that feels connected to nature from every angle.
  • Create a unique lifestyle that stands out with a Modern Architecture façade, while enjoying the warmth of natural light filtering through the home at different times, creating a distinct beauty and mood for residents.
  • Inspire a life surrounded by spaces that can inspire new ideas every day. Whether relaxing or living, The Arbor is a space that fulfills every rhythm of life.

THE ARBOR Don Mueang-Chaeng Watthana: Every Possible Journey

If a good location for a condominium means being close to the green line sky train, living in a house near Udon Ratthaya-Sri Rat expressway is no different. For homebuyers, nothing is more important than being close to the expressway, allowing for convenient travel between home and work. THE ARBOR Don Mueang-Chaeng Watthana is located near the Udon Ratthaya expressway entrance, which connects directly to the CBD, and is also not far from the Don Mueang tollway, making it possible to reach the city in just 30-40 minutes.

In addition to the convenience of travel, the Don Mueang-Chaeng Watthana area is a significant employment hub in the Bangkok-Nonthaburi zone, with major employment centers like Impact Muang Thong Thani, Don Mueang Airport, and Chaeng Watthana Government Complex, employing over 91,500 people. It is also a Commercial & Business District with more than 10 shopping centers and department stores clustered together.

A Home That 'Integrates Nature with Design' - DESIGN/FUNCTION/NATURE

The Arbor Don Mueang - Chaeng Watthana maintains the DNA of prioritizing lifestyle and living style clearly, offering four house designs with usable areas ranging from 217-327 square meters. The Concept Design emphasizes usable space and functionality in every house type, especially features not commonly found in typical housing projects, such as multipurpose areas or Inner Courtyards. The design of usable space in the homes also considers future functional adjustments and connects the home with the surrounding nature in the concept of ‘Nature Creates Design’, which TERRABKK refers to as a home that ‘integrates nature with design’.

This Creative Modern style home project balances three essential elements: Design / Function / Nature, meticulously designed to meet the lifestyle needs of modern living while maximizing usability.

  • Design: Create a distinct first impression with the design of the façade, perfectly blending Solid (solid walls) + Void (openings), using solid walls to conceal privacy while giving the house a fresh appearance, and using openings within the house to create spaciousness.
  • Function: Organize usable space within each zone with clear proportions, while allowing for seamless connectivity during actual use through connecting spaces.
  • Nature: Design every house with an Inner Courtyard on both the ground and second floors, representing the breath of the house, aiding in air circulation, increasing natural light, and connecting nature from outside to inside, including wind, sunlight, and trees.

Deep Dive into the Unique Design of the Location

The house design that TERRABKK will use as an example to delve into the design is the Ash model, the starting size house of the project. Although it is a starter model, it can be functionally and aesthetically organized just as well as other models.

The highlight of the house is the clear separation of functional areas between Public zone, Private zone, and Service zone, while also adding multipurpose areas to accommodate future adjustments for a workspace, playroom, or other rooms. Additionally, it enhances privacy by moving the living area to the back of the house with large openings to ensure the living area is bright and airy, connecting with the kitchen and laundry area, and featuring an Inner Courtyard that brings nature closer to the home.

The second floor is another area that reflects AssetWise's DNA regarding the importance of function and space. Every bedroom is spacious enough to accommodate large wardrobes and beds while still leaving room. Each room also comes with an ensuite bathroom, but it also incorporates a family area with a relaxing space and a wide balcony for private relaxation. Even though it is on the second floor, it does not forget to include an Inner Courtyard to connect nature in an Outside-in, Inside-Out manner.

It is rare to see a housing project in the price range of 10-20 million baht that is located in a potential area and also offers outstanding functionality, space organization, and unique design like The Arbor Don Mueang-Chaeng Watthana, a Creative Modern design single-family home. Register now to receive a special offer for a project visit at https://bit.ly/3qUsz8G.