Today, when choosing a residence, aside from the quality of the house or condominium from a reputable brand, it is crucial to consider after-sales services and other services for residents once they move in. This is especially important for condominium living, where minor issues may arise due to the number of neighbors in the same building. These are significant challenges for real estate developers, who must enhance functionalities or introduce new services in their projects to serve as a resource for residents and address complaints promptly.

Recently, Ananda Development Public Company Limited, a leader in developing condominiums near electric train lines in Thailand, has recognized these issues and developed the most advanced operating system, 'Ananda Sure'.

This system allows for easy collaboration through a platform that enhances management quality and services, covering everything from the first day of residence to all stages of living. It aims for operational excellence in customer care, utilizing innovations and technologies that meet the highest work standards, instilling confidence in the real estate industry as it embraces the New Normal Property Revolution.

Mr. Prasert Butr-udomsak, CEO of Ananda Development Public Company Limited, stated that 'Ananda Sure' is a reflection of Ananda's continuous adaptation, utilizing data and technology to support internal collaboration, reducing complicated command processes. It is a modern operating system that can function anywhere through online systems.

The platform also listens to customer feedback. On this single platform, Ananda's team, from executives to operational staff, can view all complaints or customer feedback across more than 48 projects within just 17 minutes. This operation allows for effective service delivery and customer engagement, adding value to existing properties and benefiting both customers and Ananda in the long run. It represents a disruption in the real estate industry that meets all needs and adapts to circumstances. Previously, the implementation of ANANDA SURE has shown a 6% increase in customer satisfaction (CSAT), rising from 88.0% to 93.4%, with over 70% of customers coming from referrals and existing clients, reflecting satisfaction with the ANANDA SURE system, which has been in service for only one year.

Undoubtedly, 'Ananda Sure' will become a crucial element in enhancing management quality and service, covering customer care from the first day of residence throughout all living stages. The 'Ananda Sure' operating system has contributed to a reduction in customer care complaints by over 50% and has motivated employees to work more efficiently. For instance, the repair team, which previously took 17-18 days, now completes tasks in just 5-6 days.

Additionally, it facilitates direct feedback from customers, requiring sales staff to be ready to serve. Customers receiving services can rate the staff's performance at every interaction, and the system collects these service ratings for reporting purposes. This process significantly reduces conflicts in teamwork and ensures customers receive excellent service.

When receiving praise from customers, the 'Ananda Sure' operating system clearly displays scores, and if the feedback is positive, the company rewards the staff accordingly. Furthermore, customers who decide to become Ananda residents can continuously rate their satisfaction with the room inspection process, ensuring they can check their units comfortably until they receive a home that meets their expectations.

'Ananda Sure' is built on a core principle called Ananda Focus, which involves planning work collaboratively among all relevant parties, including sales management, construction management, and customer service management. They jointly create plans, present results, and follow up weekly to achieve both revenue and customer satisfaction goals.

  • Ananda Sure represents operational excellence aimed at enhancing product and service quality, adding long-term value to Ananda's projects.
  • Ananda Clear ensures the management system is in place, preparing rooms for handover, and checking every detail within the room before delivery to customers.
  • Ananda Quick measures operational efficiency by analyzing data from all points to continuously improve product and service quality.
  • Ananda PMO oversees project management from start to finish.

The key goal for Ananda is to lead the real estate market, and the 'Ananda Sure' operating system will help propel Ananda to the forefront with its software system, in collaboration with partners who are experts in various fields, such as leading hotels both domestically and internationally, and sales agents.

The 'Ananda Sure' operating system aims to create long-term investment value, believing it will be a foundational model for the real estate business that establishes perfect management.

“Ananda” is ready to deliver happiness in living through innovative services and attentive care that spans from the first day to the entire duration of residence. All of this elevates the quality of management and services to ensure customers enjoy comfort and peace of mind in their lives. Ananda is prepared to embrace the New Normal Property Revolution and believes that the Ananda Sure operation will undoubtedly add long-term value to customer investments in the future.

For example, in the room inspection process for customer handover, the construction team has a QC unit. QC is not only conducted by Ananda but also includes contractors, culminating in a final inspection by the QCC unit, which Ananda has established to conduct the final room checks. After passing the QCC, all kitchen and sanitary equipment is covered with plastic to assure customers of quality and that the items have not been previously used. In this regard, Ananda has implemented the ATA system, an application used to inspect 100% of all rooms before handover. This application records data project-wise without random sampling, ensuring every room is checked 100%, including defect documentation with images stored on this application instead of on paper. This integrates QCC, sales, and customers, allowing customers to report minor defects through this application, centralizing all data in one place for quick and precise problem-solving.

Moreover, the success of Ananda Sure is driven by customer feedback through this QR system, allowing customers to rate their satisfaction. All scores are compiled by the central Ananda Sure unit and sent in real-time to all stakeholders, including executives, to facilitate immediate action and problem resolution.

The technology implemented has streamlined operations, enabling work to be done anywhere, solving problems immediately without wasting time on reports. Everything is integrated into the system to support the work of the new generation, fostering a clear understanding of responsibilities without pressure.