After a two-year pause in launching new products, in 2022, Ananda is back with a bang, unveiling 7 new condominium and housing projects worth over 28 billion baht. This exciting phenomenon is driven by the ANANDA NEW BLUE strategy, catering to the diverse lifestyles of urban dwellers with 3 new brands targeting new customer segments in prime city locations, close to public transport, in true Ananda style.

 

Mr. Chanont Ruangkritya, CEO of Ananda Development Public Company Limited (ANAN), stated that as the COVID-19 situation begins to ease and the government has started reopening the country to foreign tourists since early November, this has positively impacted economic confidence and consumer sentiment, signaling a recovery in the real estate market.

           We believe that the demand for housing remains strong, especially in the CBD and New CBD areas. It is clear that housing designs in this era need to adapt to be more diverse to meet the varying needs of different age groups and generations of customers.

 

“As a leading player in urban residential development, Ananda has studied urban lifestyles and found that post-COVID, living in the city remains essential, especially for working-age individuals, students, families, and luxury urban customers.

These groups still seek comfortable residences with special services and care, surrounded by amenities, easy transportation, and hangout spots that cater to all aspects of urban living,”

Ananda is launching luxurious pool villas, townhomes, and condominiums under 3 new brands to expand its customer base across all segments.

           The signs of economic recovery necessitate businesses to be ready to meet the purchasing power of consumers that is gradually returning. As the world never stops moving, this is why in 2022, Ananda is aggressively re-entering the real estate market with the concept “New Blue 2022” to seek new target customers throughout 2022.

          Under the concept “New Blue 2022,” it is a continuous development of the New normal life of GEN – C to accommodate all customer groups, providing the utmost comfort and convenience. We believe that we are not just selling assets; we must also provide services to our customers, especially regarding transportation, as projects must be located near public transport to give urban dwellers more time back in their lives.

Additionally, we must pay attention to design work that accommodates working from home and allows work to be done in every area, with spaces for exercise, common areas for online selling, meeting friends, and importantly, areas for parties and photo opportunities that customers can proudly share about their living projects. This is the definition that Ananda has been striving to reach the GEN – C customer group continuously.

Ananda's relentless development, using the “New Blue 2022” concept, has led to the creation of 2 new brands that Ananda aims to nurture to cater to customers of all ages and styles who enjoy living in the city center, close to public transport, in collaboration with leading international partners such as Dusit Thani and Scratch First to creatively design two new condominium brands:

The Coco Parc brand targets high-end condominium customers with 5-star hotel services, while the Culture brand will focus on urban customers with unique design preferences, sustainability, and a strong reflection of the residents' identities.

Diving deep into the new condominiums of 2 brands with 2 styles in prime city locations

For 2022, Ananda will launch a total of 7 new housing and condominium projects worth over 28 billion baht, featuring luxurious pool villa projects, townhomes, and 1 new brand, along with 2 new condominium brands. The main intention behind all 7 projects is to create products that meet the needs of customers in every segment, adding special features that interest customers, such as top-tier hotel services, innovative building designs, and amenities that are available for use 24 hours a day, reflected in 3 projects under the new brand and another 2 projects in the Ideo New Series, where each project will be priced to be as accessible as possible.

Coco Parc Brand

The Coco Parc project is a high-end condominium project worth over 4.622 billion baht. This is the first time in the real estate industry that ANANDA X DUSIT have collaborated to create an exciting new brand. The Coco Parc project will combine the strengths of 5-star living standards for customers from “Dusit Thani,” while “Ananda” will leverage the uniqueness of condominiums that are ready to move in before sales begin in 2022, located in the heart of the city, just 0 meters from the Khlong Toei MRT station, near Lumpini Park and Benjakitti Park, and also connected to Dusit Central Park.

            The high-end condominium will feature 486 units that will transform the living experience with exclusive services from Dusit Thani, with 5-star hotel standards exclusive to the COCO PARC Managed by DUSIT project. Additionally, there will be an application developed in collaboration with Dusit Thani to provide services and conveniences for residents in the project, marking a new dimension in the housing industry that is ready to care for and serve residents perfectly throughout their urban living experience.

Culture Brand

For the first time, the Culture condominium project introduces a new concept of living in a contemporary society, a collaboration between ANANDA X SUSTAINABILITY CONCEPTS BY SCRATCH, FROM THE CREATOR OF WONDERFRUIT, a leader in urban lifestyles that emphasize sustainability and creativity in harmony with nature.

 

Culture is a project born from the collective thoughts of urban dwellers who believe in seeking new lifestyle alternatives, emphasizing closeness to nature and sustainability, with pollution measurement during construction and recycling of water and materials used within the project.

The Culture brand will be a residence that integrates with a new community in a design that inspires and reflects the identity of the residents in two prime city locations:

Culture Thonglor Project

Just 250 meters from Thonglor station, the project is located in Sukhumvit Soi 59, in the heart of the business and lifestyle area, offering convenient transportation. It stands out with a design that considers the quality of life and shared experiences of residents, elevating condominium living with modern amenities and services that meet the standards of leading hotels, allowing residents to choose various services that fully meet their living and relaxation needs. Prices start at just 150,000 baht/sq.m.

 

Culture Chula Project

           Just 350 meters from Sam Yan MRT and 240 meters from Sala Daeng BTS, this project is located in the heart of leading educational institutions, embodying the identity of Sam Yan with a modern lifestyle that connects technology with eco-friendly concepts, perfectly blending work and relaxation with a CO-WORKING SPACE available 24/7. Ananda is considered a market leader in the Chula – Sam Yan area, with 3 projects totaling over 3,000 units.

 

For condominiums under the Ideo brand, launching New Series with 2 new projects that embody the DNA of being close to public transport and responding to the convenience of urban life in every dimension:

 

Ideo Phahol-Saphan Khwai Project is valued at 7.521 billion baht, located right next to the sky train entrance, surrounded by various lifestyle amenities for urban residents. Prices start at 130,000 to 150,000 baht per sq.m.

And the Ideo Ramkhamhaeng – Lam Sali Station Project is valued at 2.085 billion baht, located near the Lam Sali sky train station, connecting to 3 lines, with amenities in the project and a new concept for all modes of living: LIVE-WORK-PLAY-LEARN. Prices start at 80,000 to 100,000 baht per sq.m.

Introducing “Artale Rama9”, a luxurious pool villa project in the heart of Rama 9, targeting high-end customers.

           In 2022, Ananda is set to launch 2 new housing projects, namely Artale Rama 9, valued at 3.538 billion baht, which is a high-end single house project in the city center, building on the success of ARTALE Pattanakarn and ARTALE Ekkamai-Ramintra, with a new concept of LIVE IMAGINATION.

 

The Artale Rama 9 project is a luxury pool villa in the heart of Rama 9, with prices starting at 30 million baht, targeting high-end customers whose purchasing power remains strong despite the economic slowdown. Data shows that this customer group still desires distinctive pool villas in the city center, which Ananda understands and has designed and developed houses in various sizes, distinguished by the Design Concept under the URBAN LUXURY POOL VILLA concept, making urban living a luxurious pool villa experience.

 

Introducing a “new housing brand” for townhomes and duplexes, the latest brand from Ananda that is currently under wraps.

          The townhome-duplex project is another highly interesting project, but Ananda is keeping the brand name under wraps for now, hinting that it will be located in the Tiwanon – Chaeng Watthana area, featuring townhomes and duplexes that combine all functions from Ananda's condominiums with utmost convenience in transportation, catering to hybrid lifestyle customers.

        This new generation of townhomes and duplexes will accommodate the needs for working from home and exercising at home, making it a project to watch closely, as the design, internal functions, and amenities will be interesting. Prices start at just 2-3 million baht.

Previewing the “New Paradigm of Living,” a super-luxury condominium with a new design from Ananda.

        The super-luxury freehold condominium project with the latest design from Ananda may need to wait for the situation to stabilize, but it might be seen next year. The project will be located next to Lumpini Park, with only over 20 units available, and the design may feature only 1 unit per floor. The luxurious design will cater to the project's segment using high-arched glass materials imported from Germany, allowing residents to feel as if they are walking through the views of Lumpini Park. This will be the first condominium project designed and using this type of material.

        Another concept is the “Sky Villa” to cater to customers seeking pool villas in the city center, developed into luxurious duplex condominiums where every unit will have a private pool, resembling living in a luxurious pool villa. Additionally, there will be a Passion Space to meet the needs of customers wanting their own kitchen and garage. This project will have only 40 units in total, with 2-4 units per floor, and will partner with suitable service brands to best support the super-luxury customer group.

“This is a phenomenon as Ananda prepares to launch 7 new projects amidst challenging economic conditions, demonstrating confidence to both customers and investors, as evidenced by the performance in 2021, which showed growth in both sales and transfers with clear positive signals.

            In the last 3 months (July – September), growth has been consistent at 20%, and it is expected to achieve double digits in the last 3 months of 2021, with sales of 4.104 billion baht and transfers exceeding 2.557 billion baht, driven by condominium and horizontal projects. The company has a backlog of over 12.821 billion baht to support transfers in the next 2 years.”

 

The company is also financially prepared to enhance its investment potential for expanding various projects with cash flow of over 5 billion baht. Recently, shareholders approved a capital increase to support significant growth opportunities for the company. Additionally, in January 2022, Ananda plans to issue bonds worth approximately 5 billion baht.

Ananda is supported by leading international partners such as Mitsui Fudosan, BTS Group, President Development, Dusit Thani, Scratch First, and The Ascott, all of whom are strong partners ready to continuously support Ananda.

The company is confident of receiving a positive response from customers looking for their first home or those starting a family, as all 7 quality projects created by Ananda this time aim to meet the diverse living needs of urban dwellers with different requirements, presenting project formats that clearly address each of those needs.

For those interested in the 7 new projects from 3 new brands by Ananda Development, don’t wait any longer!

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