When it comes to Origin Property, the dynamic real estate company that focuses on developing condominiums, you can always find their projects wherever you go. Many may recognize the condominium brands in the city such as Park Origin, Knightsbridge, Kensington, and The Origin. Each brand from Origin has evolved to match the lifestyles of people and effectively meet the needs of customers in various locations.

               Recently, they are set to launch a new Top Brand condominium named “SOHO”, a luxury condo located in a prime area of the city. The SOHO Bangkok brand is positioned in the same segment as Knightsbridge, catering to the upper-tier clientele who are passionate and determined to succeed in their second careers. Today, TerraBKK invites everyone to get to know the new brand “SOHO” better.

SOHO: A New Brand Targeting a Unique Group Never Before Addressed

               SOHO is a new luxury condominium brand from Origin Property that shares the same segment as Knightsbridge but offers a unique concept with a luxury appeal that reflects the vibrant youth eager to succeed in their second careers. It targets a new demographic that has never been addressed before. The personality of the SOHO brand embodies the new generation that is successful and passionate about both life and work, showcasing a distinctive character.

               It is undeniable that today’s younger generation is increasingly venturing into entrepreneurship, from small online businesses to large-scale startups. Origin recognizes the market opportunity and potential within this demographic, understanding their lifestyle desires to live in a city with convenient transportation close to the BTS. A condominium that meets the needs of those starting a business and supports the lifestyle of the new generation would be ideal.

SOHO: A Brand Reflecting a Diverse Cultural Hub and a Never-Sleeping District

               Many may wonder what SOHO means or might think it is a Chinese term. In fact, SOHO is an onomatopoeic term used by rabbit hunters who would shout “Tally Ho or SOHO” upon spotting their prey. The area of SOHO in London was once a meadow abundant with rabbits, hence the name. Today, SOHO in London is a cultural melting pot, a meeting point for East and West, filled with diverse shops and restaurants. Other cities like New York, Hong Kong, and Argentina also have areas referred to as SOHO, known for their vibrant nightlife.

               Before becoming SOHO Bangkok, it drew inspiration from SOHO London, a lifestyle district that blends various cultural differences, featuring numerous restaurants, shopping venues, and attractions that draw people in continuously. This area is also surrounded by BTS stations, making travel within the area and to other locations convenient. The diversity of shops, restaurants, and lifestyle venues makes SOHO a vibrant district that never sleeps, allowing for a full day and night of life.

               When discussing a location that never sleeps and is ready for you to live life 24/7, the vibrant area of “Ratchada” is undoubtedly the place where the first SOHO will emerge.

“Ratchada”: A Prime Location Perfect for the SOHO Brand Launch

               “Ratchada” is located on Bangkok's Mass Transit system, specifically the MRT Blue Line, which is a crucial line connecting three major CBDs. It is situated in the New CBD Rama 9 - Ratchadapisek, an area filled with office buildings and shopping venues, and connects to the Original CBD like Silom and Sathorn, the central business and economic hub of the country, home to numerous offices, mixed-use buildings, and various amenities. Additionally, it connects to the North CBD Bang Sue Grand Station, which is the main transportation hub of Thailand.

              The MRT Blue Line is designed as the first and only Loop Line in the country, akin to the JR Yamanote Line in Tokyo, which circles around the city passing many significant locations. The MRT Loop Line serves as the main transit route that circles around Bangkok, connecting with the BTS Green Line, the main route linking the north and south of Bangkok, the extended MRT Blue Line to the west, and the Purple Line connecting to Nonthaburi. It also connects with the Airport Link to Suvarnabhumi Airport, the country's main airport. Furthermore, it will connect with future lines such as the BTS Yellow Line (Lat Phrao - Samrong) and the Orange Line (Cultural Center - Min Buri), making it a comprehensive transportation network covering all areas of Bangkok and accommodating the expansion of over 10 new lines in the near future. The Ratchada area can be considered the most perfect Loop of Life in Bangkok.

           Ratchada is also a highly sought-after area for business due to the Ratchada-Rama 9 district being viewed as a New CBD, as it is home to numerous office buildings for both Thai and foreign companies, such as the Stock Exchange of Thailand, G Tower, Unilever Tower, AIA Tower, and the Bank of Thailand. It is also home to many important locations such as the Cultural Center, the Chinese Embassy, the South Korean Embassy, and the Cambodian Embassy.

               This area also boasts many amenities, including international schools such as Singapore International School of Bangkok, Lycee Francais International de Bangkok, and KIS International School. Additionally, there are hospitals like Rama 9 Hospital, Piyavate Hospital, and Bangkok Hospital to cater to the residents.

               In this area, there are shopping centers, dining, and hangout spots such as Esplanade Ratchada, Central Plaza Grand Rama 9, Fortune Tower, and Train Night Market Ratchada, along with a 24-hour lifestyle mall like The Street Ratchada. There are also restaurants, shops, and co-working spaces open 24 hours, making it a 24/7 location where you can live life to the fullest in one place.

SOHO SO HOT: Ignite Your Life with Every Lifestyle

               The trend of young people owning businesses is on the rise. According to the Department of Business Development, Ministry of Commerce, a survey on business growth during the COVID period (Jan-July 2020) found that the number of business registrations increased compared to the same period last year. The New Normal behavior has led to growth in health-related businesses, and the increase in online shopping has continuously boosted e-commerce and logistics businesses. To align with the emerging business trends and the New Normal, SOHO Bangkok offers a new living experience tailored for passionate individuals determined to succeed and seeking a second career, featuring the new 3D Park Member Club, a first-of-its-kind phenomenon in this decade.

               Experience cutting-edge living with a unique service from Origin at the “Park Business Connection Center”, where for the first time, Origin Property offers you the chance to share a business directory, exchange business perspectives, and seek business partners among residents of Origin’s network, including Park Origin, Knightsbridge, and SOHO Bangkok.

      • Business Interlink Center is a business hub where you can share a business directory, exchange business perspectives, and seek business partners among our residents.
      • Company Registration allows you to register your business at the Business Interlink Center within the condo.
      • Private Secretary On Demand provides a personal secretary and document service area ready to handle business matters, schedule work, or arrange private meetings.
      • Cloud Business Space offers private meeting rooms that simplify all your business needs, providing a new office experience that supports business operations and easy company registration.

               Park Life Center introduces an exclusive health care program from experts via a virtual hospital from Samitivej Hospital.

               Concierge Service offers professional personal assistant services that make your life easier, from restaurant reservations to organizing private party planners, spa appointments, limousine bookings, personal trainer arrangements, laundry pickup, and online shopping delivery.

               Additionally, there are common areas including a Recreation Hallway, Co-Creation Space, Private Meeting Room, Conference Room, and Trade Room that cater to those aspiring to succeed in their second careers or run their own businesses, while also accommodating the New Normal work-from-home lifestyle. You can work anywhere, whether in your private residence, the Park Business Connection Center, or the common areas. SOHO Bangkok is more than just a residence; it seamlessly connects work and life.

The Distinctiveness of the SOHO Brand Goes Beyond

               SOHO Bangkok Ratchada not only offers a Private Residence but is also one of the few high-rise condos with a limited number of units in the area, with only 341 units, compared to typical high-rise projects that range from 400 to 1,400 units, ensuring greater privacy.

               It also features Duo Space, a unique design from Origin Property with a ceiling height of 4.2 meters, providing more usable space that feels open and relaxed. This concept of SMALL Office & Home combines living and working spaces, catering to the diverse lifestyles of those determined to succeed in their second careers.

               With Service Residence, living becomes more than just a place to stay, offering superior services and building management by Crown Residence, enhanced by Dusit Thani Hotel management, ensuring safety and convenience in condominium living.

               To align with the New Normal trend, SOHO comes equipped with Smart Living features including Touchless Society, Intelligent Facilities, Home Automation, and Automatic Parking, truly accommodating the New Normal lifestyle, allowing you to live life fully in your own way.

New High, New Living with SOHO Bangkok Ratchada

               Looking at the condo market in the Ratchada area, most projects are primarily in the Mid to High Segment, with no condos catering to the Luxury Segment. The SOHO Bangkok Ratchada is the first luxury condominium in the Ratchada area, addressing the luxury lifestyle in terms of social living, design, and functionality, while also being conveniently located just 200 meters from the MRT station, which is the first and only Loop Line in Bangkok.

SOHO... SO HOT

Ignite Your Life with SOHO Bangkok Ratchada 

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