In light of the Digital Disruption that has been ongoing for the past 2-3 years, and with the arrival of Covid-19, it has acted as a catalyst to accelerate this trend even further. Today, Digital Marketing is no longer just an option; it has become a necessity that everyone must engage in.

         In this episode, we invite everyone to learn and gain a comprehensive understanding of Digital Marketing. In this segment of the Connect The Dots Podcast, we are honored to have Khun Kanchalee Samleerat, also known as Teacher Oi, the founder of DigiNative and an expert in digital strategy and online crisis management, to share an overview and the steps involved in implementing Digital Marketing for the real estate business.

         According to Teacher Oi, the current state of Digital Marketing is on the rise, with Covid acting as a catalyst for digital growth. She cites the example of Alibaba, which thrived during the SARS outbreak when people were unable to leave their homes, leading to significant digital growth.

         Many businesses are now paying more attention to Digital Marketing, opening channels on various platforms. Teacher Oi emphasizes that it’s not just about having multiple channels but also about executing them well. Today, she will share the tips on “5 Steps to Success” in Digital Marketing for everyone to consider applying.

         Step 1 Utilize Existing Data, Not Just for Marketing but from the Project's Inception. Use data to assess location and project design, which helps in accurately understanding the target audience. This ensures that the project meets the needs of customers effectively. Additionally, it reduces the risks associated with project initiation. Teacher Oi recommends that conducting research is crucial for project development or business operations.

         Step 2 Branding Must Be Done at Every Touch Point, Both Online and Offline for the Best Customer Experience. It is essential to create experiences at every point where customers can encounter us. Branding is not just about promotion; it’s about creating a positive experience for customers, especially in high-priced segments where purchases are often driven by emotions.

         Step 3 Lead & Conversion and the Differences Between Online and Offline Sales. Recently, the real estate sector has heavily utilized Digital Marketing for this purpose, leading to high competition and increased advertising costs. Teacher Oi suggests analyzing data from existing customers to identify potential new customers with similar interests, ensuring that marketing efforts are targeted effectively and that expenses are not wasted.

         Step 4 Customer Service and Crisis Management Planning. Nowadays, most customer complaints have shifted to the online world, making it essential to prioritize problem-solving for customers. Responding quickly and sincerely can create customer satisfaction, potentially leading to brand loyalty.

         Step 5 Utilizing Technology and Machine Learning. Incorporating tools to assist in business operations can help meet customer demands effectively. This includes understanding customers better through data analysis with various programs, allowing for detailed customer segmentation and helping to reduce business costs.

         Finally, Teacher Oi recommends that to make a project successful, the first step should be to analyze data to find the most suitable products for customers because the right product will always find buyers.