DNA Scan of <\/strong>‘Britania’<\/strong> (Britania): A Low-Rise Home Concept of ‘Living Life Your Way’ by <\/strong>Origin<\/strong><\/span><\/p>

At this moment in the real estate sector, it can no longer be said that Origin Property<\/span><\/strong> is a small brand. Today, the brand that was once considered a newcomer has stood strong for 10 years, with a revenue of over 27.5 billion baht in 2018, which has not only grown from condominium products.

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Origin has also ventured into the mixed-use segment and has been quietly creating low-rise home projects, including townhomes, duplexes, and single-family homes under the name Britania (Britania)<\/span><\/strong>, emphasizing Smart Design<\/span><\/strong> targeting young families aged 28-45, with prices ranging from 2.5 to 6 million baht. There are three locations to choose from: Britania Bangna Km. 12, Britania Mega Town – Bangna, and Britania Ring Road – Hatyai Rat.

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Sunny Joins... Surprising the Real Estate Industry<\/strong><\/span><\/p>

It must be acknowledged that the arrival of Britania (Britania)<\/span><\/strong> from Origin is not a small affair or just a market trial; it has surprised the real estate industry by bringing in Sunny Suwanmethanont, a top superstar in Thailand, as the new Brand Ambassador. He conveys a Romantic Comedy vibe while reflecting the various brand personalities within the Origin group. The launch of the advertisement featuring the Brand Ambassador for Britania demonstrates that Origin places as much importance on low-rise homes as it does on condominiums. This is evidenced by the pre-event sales during the recent Christmas period, where three new Britania projects generated sales of up to 1 billion baht within just one week, marking a new phenomenon in presale housing sales.

To understand this phenomenon, we must look back at Origin's strength in understanding customer needs (Empathy), which crystallized into two main concepts for project creation:

1. Smart Products<\/span><\/strong> Develop all types of products to have more responsive functions, complemented by Smart Technology.

2. Excellent Services<\/span><\/strong> Provide superior services that meet the needs of modern customers, with a service mindset that considers their feelings.

Life Designed at <\/strong>‘Britania’<\/strong> (Britania)<\/strong><\/span><\/p>

            At this point, we must get to know the low-rise homes crafted by Origin, named Britania (Britania)<\/span><\/strong>.

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Because “Love Can Be Designed, Whatever You Like, You Will Love to Do It” A Life You Love<\/u><\/span><\/strong> means living life your way, which reflects the identity of Britania, where residents can design their lives without limitations, allowing them to spend time on what they love and are passionate about.

The character of Britania, as defined by Origin, is an individual type of “Innovative Lover”<\/span><\/strong> who embodies Practical, Proactive, Passionate, and Pleasant traits (if you can't picture it, try watching the advertisement featuring Sunny). They are creative thinkers of the 4.0 era, seeking what allows them to have time for what they desire without wasting time on things that do not represent them, choosing to live with loved ones, doing what they enjoy, because they know this is the Passion that brings happiness every day.

B Genius Mode: Manage Life with Tech Life for the Right Life<\/strong><\/span><\/p>

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The challenge for Britania is to allow residents to live a designed life, thus incorporating new technologies and innovations to help residents manage their lives intelligently and conveniently. By connecting wireless communication systems through Internet of Things (IoT)<\/span><\/strong>, it responds to the lifestyle of modern individuals with Digital Living Automation<\/span><\/strong>, prioritizing safety in living and elevating convenience to the next level, catering to a 4.0 lifestyle where everything can be controlled via an application at your fingertips, including:

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  • Digital Door Lock<\/span>:<\/strong> Control the home door lock via an application, sharing OTP with guests or housekeepers when opening or closing the door for peace of mind, supporting Pin Code and Card.
  • Door & Window Magnetic Sensor<\/span>:<\/strong> When there is a break-in through doors or windows, a siren will sound and notify via the application.
  • Motion Sensor<\/span>:<\/strong> When leaving home, it can be set to function as an intrusion detection sensor.
  • IP Camera<\/span>:<\/strong> Indoor cameras can be viewed via the app to monitor household members or ensure security.
  • Smart Tablet Gateway<\/strong><\/span>: A versatile home tablet that can control the Smart Home system and serve as a Master Control for various systems, such as turning the security system on/off.
  • USB Outlet<\/strong><\/span>: Available at all key points in the house to ensure you never miss a connection, including the living room, master bedroom, kitchen, and bathroom.

Functions Must Be Right, Common Areas Must Be Useful, to Give Life More Time<\/strong><\/span><\/p>

In addition to technology, Britania does not overlook the functionality of the space with INTERPERSONAL SPACE DESIGN<\/span><\/strong>, focusing on the lifestyle of residents as the center of design, such as:

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  • Multi-Purpose Spaces<\/span>:<\/strong> Areas that support various uses, adaptable to residents' needs.
  • Thai Kitchen<\/span>:<\/strong> A closed Thai kitchen, separated for those who love cooking.
  • Built-in Furniture<\/span>:<\/strong> Stylish furniture designed to fit the living space.

However, the key feature of Britania that is likely to appeal most to urban dwellers is the “5-Star Hotel Service”<\/span><\/strong> that is fully available, referred to as HOTEL SERVICE ON DEMAND<\/span><\/strong>, which makes you feel as if you have a personal caretaker, whether it be a housekeeper, laundry service, technician, or gardener, all accessible through an app, allowing you to have plenty of time to live life as you desire.

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            And what cannot be overlooked is “Club Britania”<\/span><\/strong>, created from an understanding of residents that the behavior of living at “home”<\/span><\/strong> is a private space. However, when needing space for various activities, Club Britania becomes a multifunctional area that accommodates all activities, whether transforming into a Co-Living Space for parties with friends or a Co-Working Space or Private Room for client meetings, all reservable through the app at your fingertips.

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All of this is best experienced firsthand soon at the PRE-SALE of Britania homes across three locations and three projects: Britania Bangna Km. 12 | Britania Mega Town - Bangna | Britania Ring Road - Hatyai Rat on February 23-24. Register for special privileges at http://bit.ly/2V05gVs<\/span><\/a> or call 020 300 000.