Marketing Plan for Selling Condominiums in Thailand


Covers the period from pre-sale to closing sales, with both online and offline strategies.

 

✅ 1. Market Analysis and Target Group (Target Strategy)

Customer Type Characteristics Key Focus Points
Urban Professionals Aged 25–40, Middle to High Income Near BTS/MRT, Cheaper than Renting, Fully Furnished
Rental Investors Buying for Passive Income ROI, Yield 4–6%, Average Rent, Foreign Demand
Foreigners/Expats Chinese, Singaporeans, Hong Kongers, Taiwanese Near Public Transport, Universities, Major Malls
Parents Buying for Children Buying for children studying in the city Safety, Proximity to Universities, Fully Furnished

✅ 2. Marketing Strategies (Marketing Funnel)

???? 2.1 Awareness – Making People Aware of the Project

  • ✅ Facebook Ads, Instagram Ads, TikTok Ads (Targeting Professionals and Investors)

  • ✅ Create 360° Room Tour Videos + Influencer Room Reviews

  • ✅ SEO/Website: “Buy Condo Near BTS”, “High Yield Rental Condo”, “New Condos”

  • ✅ List on Real Estate Websites: Terrabkk, DDproperty, Hipflat, BaanFinder

???? 2.2 Consideration – Encouraging Customers to Consider Buying

  • ✅ Download Brochure + VR Tour + Floor Plan via LINE OA or Website

  • ✅ 24/7 Chatbot for Automatic Responses (Pricing, Installment Plans, Promotions)

  • ✅ Retarget Ads for Users Who Clicked Ads/Visited the Website

  • ✅ Condo Reviews Comparing with Competitors

???? 2.3 Conversion – Closing Sales

Strategy Details
Flash Sale / Presale Reserve for 999 Baht, Discount of 100,000+ or Free Furniture
Free Transfer Fees + Free Common Area Fees Reduce burden on transfer day
0% Installments for 12 Months Through Credit Card or Partner Bank Promotions
Event Showroom Day On-site Discounts + Lucky Draw for Gold/iPhone

✅ 3. Comprehensive Online Marketing Strategy

Channel Method
Facebook/TikTok Ads Use Room Layout Images + Highlight “2 Minutes Walk to BTS” + Starting Price
Website / Landing Page Include “Register for Discounts”, Room Layout + Video Tour
LINE OA + Chatbot Automatic Responses: Pricing, Promotions, Bank Loan Eligibility
Google Ads & SEO Keywords: “Condo Near BTS”, “Is Buying a Rental Condo Good?”
Email / Remarketing Send New Promotion Information to Registered Customers

✅ 4. Offline & On-Site Strategies

  • Set up “Sales Gallery + Mock Up Room” Near the Project

  • Special Promotions for Customers Booking at the Event (Receive Gold, Free Appliances)

  • Roadshows at Malls: Central, Siam Paragon, Mega Bangna

  • Conduct Live Tours of the Room with Booking Options Available During the Live

✅ 5. After-Sales / Creating Added Value

  • “Rental Management + Room Management” Services (Property Management)

  • Guaranteed Rent of 5% per Year for 2–3 Years (Attracting Investors)

  • Ready-to-Move-In Room Decoration Services (Fully Furnished Package)

✅ 6. Key Content & Media to Create

✔ Room Tour Videos / Real Reviews
✔ Before–After Decoration Images
✔ Table “Bank Loan – Monthly Installment Amount”
✔ Compare Rental Yields
✔ Create Content “Live in One Day – Life of a Resident in This Condo”

✅ 7. Success KPIs

Indicator Target
Registrations (Leads) 500–1,000 People / Month
Customers Visiting the Room 100–150 People / Month
Closing Rate 10–20%
Cost per Lead 150–300 Baht / Lead
Sales Closure Sales of 30–50 Units in 3 Months