Business Plan for Selling Condominiums

1. Business Objectives

Objective Details
Revenue Minimum sales of condominiums at xx million baht/year
Units Sold xx units/month or xx% of Inventory
Sales Channels Online 70% + Offline 30%
ROI Break-even within xx months—xx years
Customer Segments Investors for rental, salaried employees, foreigners, Gen Z first-time home buyers

2. Customer Persona Analysis

Persona Details
Rental Investors Interested in ROI, financing with rental income, proximity to BTS or office
First Jobber / Gen Z Initial financing, free furniture, special interest rates
Foreigners Buying for residence/investment, requires translation and ownership transfer services
Salaried Employees Income 25k–60k, interested in condos near workplace to reduce commute time

3. Location Analysis

✅ Close to BTS (Skytrain) / MRT (Subway) / Airport Rail Link
✅ Near universities / hospitals / offices / shopping malls
✅ Average rental income in the area = xx baht/sq.m.
✅ Occupancy Rate = xx%
✅ Average resale price = xx baht/sq.m.

4. Revenue Model

Main Revenue Additional Revenue
✅ Selling Condominiums (Sell Out) ✅ Built-in furniture fees
✅ Selling down payments (transferring rights) ✅ Transfer fees / loan arrangement services
✅ Renting out + property management ✅ Airbnb management fees
✅ Resale / Flipping for profit ✅ Property photography + Shopee Home Service

5. Cost Structure

Item % of Cost
✅ Reservation + down payment for the project 10–20%
✅ Marketing / Advertising costs 5–8%
✅ Renovation + furniture costs 3–7%
✅ Commission / Co-Agent fees 3%–5%
✅ Transfer fees / taxes 2–4%
✅ Bank loan interest According to each bank's promotions

6. Sales Strategy

✅ 1) Online Marketing

  • Create a landing page + chatbot + automated AI responses

  • Facebook/Instagram Ads targeting “wanting to buy a condo/rent out”

  • Post on real estate websites: Terrabkk, Baania, DDproperty

  • SEO with keywords: “buying a new condo – buying down payment – renting out”

✅ 2) Offline & Agent

  • Open House + Coffee Day + Gift Set giveaways

  • Co-Agent (independent agents/companies) with 3% commission

  • Set up booths at universities / company headquarters

7. Unique Selling Points

✔ 0 baht down payment – live for free for 2 years
✔ 110% financing – no lump sum required
✔ Guaranteed rental income x% (Rental Guarantee)
✔ Fully furnished + ready to rent (Fully Furnished Investment Unit)
✔ Comprehensive system of “buying – renting out – collecting rent”

8. Implementation Timeline

Month Key Tasks
M1 Research project, location, evaluate ROI
M2 Negotiate project / buy down payment / sign contracts
M3 Create marketing plan / launch online pre-sales
M4–M6 Run ads / organize booking events / close 50% of sales
M7+ Transfer ownership / start renting out / resell

9. Required Documents and Legalities

  • Sales and Purchase Agreement (Transfer Agreement)

  • Reservation form + booking contract + down payment receipt

  • Bank loan application documents

  • POA (Power of Attorney for transfer)

  • Specific Business Tax / Stamp Duty / Personal Income Tax