After getting excited about Digital Transformation, the next step is Big Data, and now we are looking to embrace AI as the trend continues. This is how many organizations in Thailand operate.

Many people think this way, and some organizations indeed follow this pattern without considering how the incoming technologies can enhance the value creation of their business and assist their customers.

If anyone had the opportunity to listen to Mr. Warat Wongsakij, Chief Product Officer from Wisesight, a leading social media analytics provider in Thailand, at the recent TNN Tech Forum, he discussed the transition from the era of Digital Transformation and Big Data to the emerging era of AI.

It becomes clearer that from the perspective of visionary executives, they are not just following trends but are making appropriate adjustments to their organizations. The transition era is fast-paced, and all three elements support each other.

1. The Era of Digital Transformation is the starting point. The repercussions of each industrial revolution have led to changes in both industrial systems and consumer behavior.

As we enter the digital technology era, various technologies utilize this foundation for development. For example, we can transform digital data into physical forms through 3D printing or create virtual realities using AR and VR, or even make clearer predictions and decisions.

All that is needed is digital data.

Many organizations have transitioned from relying on analog systems to becoming digital and are seeking technologies that will elevate their business value to create new growth or a New S-Curve. They are also adjusting their workforce to become Digital Citizens, familiarizing themselves with new working methods until it becomes part of their daily lives.

At this point, organizations that excel in this transition have a solid foundation and a competitive advantage.

2. The Era of Big Data is a time when everyone is talking about it because the digital data that organizations possess can lead to significantly better analysis and decision-making.

This can be likened to the new oil of the world, and if refined, it can be utilized effectively, such as in market analysis, sales, and direct data analysis from IoT systems or various devices, allowing us to understand actual usage and further research and development.

Organizations that excel in these areas will have a competitive edge in the next era.

3. The Era of AI is currently booming.

AI is not just about Generative AI; it also includes Predictive AI, and there will be even smarter AI emerging in the future.

However, the foundation of all AI is data consumption for learning. Therefore, organizations that have adapted well in the past two eras will have a significant advantage because both their people and data are ready from their Digital Transformation and have Big Data waiting.

Moreover, AI can analyze existing data and provide numerous interesting options for leaders.

If leaders understand how to integrate AI into their organizational processes, it will enhance and support the business they are engaged in or even help pivot their business to align with the digital age.

Thus, we should not hastily conclude that every organization is just following trends blindly, as these are genuinely survival strategies in the digital world, and each step taken supports the next.

However, it is essential to look at the results and reflect on where the real bottlenecks in adapting to this change lie, and tighten the screws at those points.

Because if we do not adapt, we risk being adversely affected by the rapid changes in the world, which is unavoidable.