WorkVenture has released the results of the survey Top 50 Employers in Thailand 2023, highlighting the 50 organizations that young people most want to work for this year. The survey was conducted online with 10,000 respondents aged 20-35 in Bangkok, all holding at least a bachelor's degree. The results show that young people have voted Google Thailand as number one for the third consecutive year, followed by LINE, SCG, PTT, and Apple in the second to fifth positions respectively.

Mr. Jens Pold, CEO of WorkVenture Technologies Co., Ltd., stated that the Top 50 Employers in Thailand survey has been conducted since 2017 and is recognized by decision-makers in organizations and office workers as a credible source for naming organizations that young people aspire to work for. The survey received 15 million views in 2022, and this year marks the first time awards will be presented to the 50 organizations that received votes.

This survey reflects the desires of young people towards employers in two dimensions: Employment Experience, which refers to the experience of joining an organization. The more desirable the talent is to the organization, the more factors will influence their decision to join, including: 1) the employer's identity as perceived in the labor market and by workers; 2) the recruitment process that goes beyond interviews or signing contracts, creating a positive experience from the initial approach, introduction, invitation, attraction, and persuasion; 3) the support provided during the adjustment period, progression, and growth within the organization, which is increasingly meaningful to talent.

Another dimension is Employer Brand Exposure, which refers to the employer brand's ability to reach, engage, and understand the target talent pool through strategic communication processes. This involves analyzing, designing, and developing creative content that aligns with the interests of talent and delivering it through measurable channels, alongside internal organizational awareness along the Employee Journey and external awareness along the Candidate Journey to build brand recognition and loyalty.

For job seekers, WorkVenture advises that searching for organizational information is no longer difficult, as employers are increasingly building their brands. More important than job positions, job scope, and business characteristics, as well as compensation and benefits, is the information and stories about real work life within the organization, which will help applicants better decide if the workplace meets their needs and how well the work culture, people, and society align with their style.

As for recommendations for employers, the more they communicate their identity and stories that emphasize excellent experiences to their target audience, the more memorable and connected their brand will become. What is sustainable for organizations is presenting the unique value of joining their team creatively. Regardless of the job position or field, organizations that are in the hearts of applicants will receive better responses from quality talent than those that do not build a strong brand.

The top 10 organizations from the Top 50 Employers in Thailand 2023 survey, or the organizations that young people most want to work for this year, are as follows:

Rank 1 | Google: Google Thailand

Maintaining the top spot for three consecutive years, Google, a global technology leader, continues to develop in various areas. In Thailand, the competition for jobs is high, partly because Google is known for its fun work environment, flexibility, opportunities to work with colleagues from around the world, rapid personal development, and a plethora of attractive benefits such as international travel, various courses, and the chance for employees to engage with senior executives, creating a sense of closeness and specialness. Additionally, Google Thailand's office is designed for employee comfort and features unique decor, making it no surprise that Google retains its position as the top company young Thais want to work for this year.

Rank 2 | LINE: LINE

Another rising star, LINE has moved up from fifth place last year to second this year. The LINE application is familiar to 50 million users in Thailand, facilitating communication regardless of location. Employees at LINE can easily communicate with executives, work from anywhere to refresh and generate ideas, and enjoy benefits such as free breakfast and lunch, nap rooms, game rooms, and 15 annual leave days, along with a warm welcome for new employees and a dedicated team focused on employee happiness. All these factors contribute to LINE being a company with thousands of applicants and a beloved choice for workers.

Rank 3 | SCG: Siam Cement Group

Siam Cement Group, or SCG, is a long-established giant in Thailand and a leading company in the country and ASEAN, operating for over 100 years. It has achieved significant success both domestically and internationally and is renowned for its employee care and benefits, making it a sought-after internship destination for students. Currently, SCG offers flexible working hours, allowing departments to choose their schedules or work from home. SCG also prioritizes employee health with a large fitness center, health check-ups, free medical care for employees and their families, and a provident fund of up to 13%. These benefits align with the lifestyle needs of employees, making SCG a desirable workplace, now ranked third this year.

Rank 4 | PTT: PTT Public Company Limited

Another major company in Thailand, PTT is well-known among young job seekers. This year, it remains at the top of the chart, having operated in the energy sector for over 40 years. PTT has diversified into various business segments, attracting numerous experts to work together. PTT has adapted its organization to keep pace with changing times and provides excellent employee care with various benefits such as medical expenses, health insurance, and a provident fund that increases annually. Employees can also claim expenses related to learning or self-development and receive educational assistance for their children, along with discounts on fuel, ensuring that PTT maintains its top position in the hearts of young people.

Rank 5 | Apple: Apple Inc.

As a global leader in mobile devices and various technology products, Apple captivates people of all generations, leading them to eagerly await the launch of new technologies each year. Concurrently, many are interested in working at Apple, to the extent that Apple states, “The strongest product of Apple may be Apple itself.” This company is among the top choices for people worldwide, including in Thailand. Apple is known for its employee care, providing opportunities for feedback, and ensuring that every employee's ideas can potentially become an Apple product. The work structure at Apple is based on expertise, allowing collaboration with truly talented individuals. Additionally, Apple offers health insurance, exercise class reimbursements, and paid leave for employees needing time to care for newborns or seriously ill family members. Every employee also has the chance to become an Apple shareholder, and Apple assists in saving for retirement, making it the fifth most desired company to work for in Thailand.

Rank 6 | Agoda: Agoda

A well-known name in the travel industry, Agoda is an online accommodation booking service that guarantees the lowest room rates. Headquartered in Singapore, with several offices including in Bangkok, Agoda is a leading technology company that allows employees to work with talented international colleagues, enhancing their skills and enabling rapid career growth. This is why Agoda attracts hundreds of thousands of job applicants and ranks sixth among the most talked-about companies by young people. Employees can work from anywhere for up to 30 days, whether from home, a different province, or abroad, and enjoy discounts on accommodation and travel. Agoda also offers wellness programs that allow employees to allocate funds for activities like exercise classes, eyewear, massages, and spa treatments, along with courses for knowledge development and restaurant discounts, making Agoda a popular choice among workers.

Rank 7 | Mitr Phol: Mitr Phol Group

Mitr Phol is the third-largest sugar producer in the world, with factories in Bangkok, provinces, and abroad. In addition to sugar and cane businesses, it offers numerous opportunities for employee growth and international work experiences. Mitr Phol is renowned for its workplace culture and has received numerous awards for its work environment over the years, confirming its status as a favorite among workers. Its main office is conveniently located in Bangkok, while its factories in provinces are designed to be environmentally friendly and sustainable. Employees at the factories receive housing and meals, demonstrating genuine care for employees at all levels.

Rank 8 | Toyota Motor: Toyota Motor Corporation

Toyota is not only known for its outstanding products but also as a top employer brand that many aspire to join. With a unique corporate culture and comprehensive employee benefits, Toyota ensures employee satisfaction, leading to positive word-of-mouth. The company offers higher salaries than competitors in the same industry, along with multiple annual bonuses. Currently, Toyota has adapted its work model for flexibility and provides extensive health benefits for employees and their families, as well as non-monetary benefits such as fitness facilities, transportation, libraries, and discounts on vehicle purchases and maintenance.

Rank 9 | ThaiBev: Thai Beverage

ThaiBev is a well-known beverage manufacturer with production bases both domestically and internationally, representing a large organization that instills pride in the country. ThaiBev's main office is located in the city center, easily accessible and beautiful. The organization emphasizes providing “limitless opportunities” for all employees, hoping that everyone can grow to their full potential and be ready to offer opportunities to others. Training programs are tailored for employees, allowing for stable career growth, fair compensation, and performance evaluations based on international standards.

Rank 10 | BJC Big C: BJC Big C

BJC Big C has made significant strides, moving up from 19th place last year to 10th this year. Founded over 140 years ago, BJC Big C produces and sells a full range of products and services from upstream to downstream. The factors that attract young people to BJC Big C include treating employees like family and recognizing them as the heart of the organization. The company emphasizes teamwork, allowing employees to get to know each other better and providing opportunities to work in different provinces or countries. Additionally, there is flexibility in working hours, with an application for clocking in and out, and employees can work from anywhere every Friday. Employees can purchase products at special prices and have opportunities for career advancement to higher positions, provided they are willing to present themselves. Working at BJC Big C feels warm, like being with family, where employees can easily consult with seniors or supervisors, which is a strong point that attracts young people.

For organizations ranked 11-50, more information can be found at:

https://www.workventure.com/top50-companies-2023