<\/strong>Using the term 'Beyond' feels insufficient to describe the pioneering spirit of technology aimed at sustainable living, including the creation of quality life in the realm of virtual worlds. MQDC Corporation has recently partnered as the first ally with T&B Media Global (Thailand), a major entertainment company, to invest in building the imaginative virtual realm (Metaverse) "Translucia"<\/span><\/strong>.

This introduction may sound like a sci-fi movie or a science fiction novel, but virtual life in such a parallel world is already a reality. It is not the 'future' but 'today.' We must credit the advancements in technology that allow humans to expand their potential for limitless imagination, connecting the 'real world' <\/span><\/strong> to the 'virtual world'<\/span><\/strong> digitally.

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A Historic Collaboration Transforming Every Industry<\/span>
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         As Thippaporn Ariyaworarom, Founder and Chairwoman of Magnolia Quality Development Corporation Limited (MQDC)<\/strong> stated about Metaverse Translucia:

“What cannot happen in the real world will occur in this virtual world. We aim to make this virtual realm beautiful with imagination, filled with happiness, and a good society where we can infuse creativity to create new experiences for users. Customers can own homes or condominiums in both the real and virtual worlds, with interconnected benefits. This will allow us to create a world of Happiness, Sustainnovation, and Well-Being perfectly.”<\/span><\/p>

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With MQDC's forward-looking vision and commitment to creating an ecosystem that meets all housing and quality living needs under the concept of “For All Well-Being,” it is no surprise that Magnolia Quality Development Corporation Limited (MQDC) is the first real estate development company in Thailand to develop projects in Translucia on the Metaverse.

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Translucia is an imaginative virtual world that will transform society and the business landscape by linking the 'real world' and the 'virtual world' (Virtual World) through the Metaverse as a gateway that can lead to a new economic model. By integrating various advanced technologies and innovations with creativity, it aims to create new experiences that seamlessly align with everyone’s lifestyle, whether in work, socializing, or entertainment.

         This historic collaboration that will reshape society and the business world involves MQDC Corporation and T&B Media Global, which have acquired shares in a publicly listed technology development subsidiary in the United States (NASDAQ) to invest in building the virtual realm (Metaverse) "Translucia," the first of its kind in Thailand. The initial investment will be no less than 10 billion baht, with ongoing development expected to create a kingdom valued at no less than 100 billion baht.

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Discover the Boundless Imaginary Universe of the 21st Century<\/span><\/h2>

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         At this point, many may wonder how Translucia, utilizing the Metaverse trend, will revolutionize business across all industries.

First, let's understand the Metaverse<\/strong><\/h2>

The Metaverse is not limited to being just Virtual Reality or a Virtual World; everyone can create their identity and environment as they wish, known as Meta Societies. It allows for the creation of platforms and business ecosystems that have never existed before in the Metaverse, becoming a phenomenon of 'avatars' similar to what has happened with Facebook and YouTube, which succeeded in creating another world that draws people into new experiences.

         The term Metaverse was first mentioned in 1992 in the science fiction novel "Snow Crash" by Neal Stephenson, describing it as a parallel virtual world simulated for humans in the future to live in.<\/strong><\/span>

In the past year, the Metaverse has gained increasing attention and has become a hot trend, with many of the world's largest companies, including Microsoft, Facebook, and several other IT giants, focusing on the Metaverse realm due to the immense economic opportunities it presents. They believe the Metaverse will be the universe of virtual reality that will shape the future of the internet and create significant ripples in the 21st century.

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"The Metaverse can be considered a new mega-trend that will completely transform the business world of the future, like a magical world that makes everything real. Everyone will be happy, full of smiles, in good health, with opportunities to create new careers and sufficient income to sustain their families happily. We call it "Translucia," a virtual world created from the dreams of many people made real," said Dr. Chavalwat Ariyaworarom, Chairman and Founder of T&B Media Global (Thailand), about the creation of the Metaverse Translucia.

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The First Door to a Leap into the METAVERSE<\/span><\/h2>

Looking back over the past 20-30 years, online games have captivated human interest, whether it be games like Mario Kart, Counter-Strike, or Ragnarok Online. The key attraction that draws people into these games is the ability for players to imagine and immerse themselves in the game. Over time, games have evolved to allow players to create activities and interactions (Interaction) among themselves, marking the early development of Online Interaction.

The arrival of the METAVERSE trend has created significant phenomena in the gaming world, with games continuously evolving to allow more players to engage together, interact, and socialize in ways never seen before.

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The METAVERSE Business Wave from Global Giants<\/span><\/h2>

As technology enables the creation of virtual worlds where people can interact without limits, global giants see immense opportunities and are jumping into the development of the Metaverse, including Tencent, Facebook, Microsoft, and many others across various industries such as IT, automotive, tourism, healthcare, and even food.

Examples of Platforms Used by Global Companies to Enter the Metaverse<\/strong><\/h2>

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Tencent: The company behind the game Fortnite, or Epic Games, is one of the companies with the most comprehensive involvement in creating the Metaverse.

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Facebook: The social media company has announced its commitment to transforming into a Metaverse Company, stating that the Metaverse represents the greatest opportunity and is the first door of Facebook Horizon, which features the ability to create virtual worlds for meetings where users can create avatars to participate simultaneously using meeting devices like AR, VR, and Oculus, changing the future of online work.

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Microsoft: The tech giant has adapted over time, releasing several products that help organizations and customers transition from standard Microsoft Office and Microsoft Cloud to Microsoft Metaverse, utilizing various technological components such as Mixed Reality, Digital Twin, and Metaverse applications.

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MQDC and T&B Media Global: In Thailand, T&B Media Global has established a subsidiary, Tree Roots Entertainment Group, to create a Venture Builder team under the name Wasabi Global Innovation Ventures to develop Metaverse Translucia, with MQDC being the first property developer to secure land in Translucia and develop a city in this virtual world. They plan to establish a new entity, MQDC Metaverse, as the world's first real estate company to create and develop the connection between the 'real world' and the 'virtual world,' responsible for developing this imaginative city and real estate projects.

The arrival of Metaverse Thailand will be another mega project of MQDC Metaverse that will truly shake every industry. This is not MQDC's first venture into the path of future technology; their track record includes setting standards for technology and innovation for sustainable living (in the real world), such as using Building Information Modeling (BIM) technology in the True Digital Park project, which set a new benchmark for the Thai real estate development industry at that time, or establishing the Research and Innovation Center for Sustainability (RISC) to continuously research smart home technology.

With the collaboration with T&B Media Global, which has expertise in entertainment technology, it is believed that soon, Metaverse Translucia will take us into a virtual world that is no longer just science fiction.

For those interested in the developments and progress regarding the Metaverse and Translucia, more information can be found at www.metaversethailand.com and Facebook/TheMetaverseThailand, which is currently under development.