“Health” has become a popular trend recently, as a large segment of consumers is increasingly concerned about their health. This has led to the development of new alternative foods to cater to this health-conscious demographic.

“Plant-Based Food” is one of the health food trends gaining widespread popularity among consumers due to its taste that closely resembles meat and its suitability as a healthy food option. Plant-based foods are made from 100% plants. Many may wonder what the advantages of plant-based foods are and why they should be consumed. Today, Terrabkk will introduce you to this type of food.

100% Plant-Based Healthy Food

            “Plant-based food” is developed with 100% plant ingredients, providing high protein and lower calories than regular meat consumption. Its taste is similar to meat, making plant-based food a new option for those looking to reduce their meat intake and maintain long-term health.

Eating Vegetables Is No Longer Difficult

            In the past, eating vegetables for health was seen as difficult and boring, especially for those who dislike fresh fruits and vegetables due to their challenging taste and texture. Taste is a crucial factor in attracting consumers. “Plant-based food” has been developed to have the flavor, texture, and presentation that provide the same experience as eating meat. This makes it easier to consume plant-based healthy foods, replacing traditional health foods that focused solely on fruits and vegetables.

Uniquely Delicious

            Dishes made from “plant-based food” not only focus on providing health benefits to consumers but also offer delicious alternatives that are enjoyable to eat. They can be prepared using various cooking methods, just like meat, to achieve unique flavors and textures.

            In the past, “plant-based food” was not very popular in Thailand as it was still being developed by experts and was hard to find. However, after the trend gained popularity abroad, there has been a growing demand from health-conscious consumers, catering to those who occasionally follow a vegetarian diet.

           The long-term benefits of “plant-based food” will help restore the environment by reducing livestock farming, which directly contributes to lowering greenhouse gas emissions and alleviating global warming, an issue many overlook.

Plant-Based Food Enters the Thai Health-Conscious Market

            The trend of “plant-based food” is on the rise. Recently, Burger King Thailand launched the Plant-Based Whopper, transforming their signature Whopper, known for its delicious quality meat, into a meat-free option under the concept of “Delicious Without Meat.” The secret to its taste lies in grilling the plant-based patty over an open flame, a hallmark of Burger King, making the burger taste as close to meat as possible, catering to the growing trend of plant-based foods among health-conscious consumers.

            On the other hand, “Dear Tummy” Life-style Supermarket has opened a “Vegan Basket” zone, a Plant-Based kingdom featuring the widest variety of plant-based food products in Bangkok, reinforcing its identity as a health supermarket under the concept of “Healthy Supermarket.” It highlights over 200 plant-based food products in one zone, along with fresh fruits and vegetables from Thai farmers, covering an area of over 100 square meters within Dear Tummy on the G floor of Icon Siam.

            This is to support the growth of plant-based food products both in Thailand and globally, as well as addressing global warming and consumer choices for healthy eating, as people seek to maintain their health and live longer.