RHYTHM CHAROENKRUNG PAVILLION: Luxury Condo with Chao Phraya River View

Opposite Shrewsbury International School - 2 BEDROOM Designed for Multi-Generational Living

‘Charoenkrung’ is considered the starting point of cultural and economic prosperity in Thailand. The image of traditional community commerce is what we have long been accustomed to in this area.

However, ‘Charoenkrung’ today has elevated itself to a new level while maintaining the charm of an ancient cultural district, now playing a new role as the ‘First Creative Business District of Bangkok’. Currently, there are numerous development plans from both public and private sectors aimed at transforming this location into a connecting area between the traditional economic district (Yaowarat) and modern business (Sathorn-Silom).

‘Charoenkrung’ meets the needs of superior living

Today, ‘Charoenkrung’ has become a vibrant area that blends the charm of an old district with modern amenities across all dimensions. It serves as a new economic district, a landmark destination for tourism, and a mega lifestyle project. With convenient transportation options connecting various routes by car, boat, and skytrain, it caters to high-end living as it is located along the Chao Phraya River. Over the past 2-3 years, luxury condominiums have emerged in this area to meet the elevated lifestyle demands of affluent buyers. However, due to the limited residential space in this district, land and condominium prices, especially along the riverfront, have been steadily increasing each year. In 2019, the average price per square meter exceeded 200,000 Baht, particularly in the Charoenkrung-Chan Road area, known for its limited land availability. Currently, new condominiums are launching at an average price of 155,000 Baht/sq.m., indicating a clear upward trend.

RHYTHM CHAROENKRUNG PAVILLION: Excellent Yield for a Better Quality of Life

RHYTHM CHAROENKRUNG PAVILLION, a luxury condominium with a view of the Chao Phraya River from AP Thailand, is one of the most sought-after projects in the Charoenkrung-Chan Road area right now, whether for personal residence or investment. Not only does it boast a prime location at Charoenkrung 73 with views of the Chao Phraya River curve, opposite Shrewsbury International School and other leading private schools, but it also adheres to the concept of The Luxury Gated Community, emphasizing private and secure community spaces that cater to the lifestyle of every generation. This innovative condominium prioritizes family time and children's activities, accommodating family living while balancing the lifestyle of working professionals, which is rare for condos in the city center.

In addition to the advantages of its concept and central location in Charoenkrung, when comparing the investment value and returns of RHYTHM CHAROENKRUNG PAVILLION, it offers a high yield averaging 6% per year.

According to a survey by TerraBKK Research, the Charoenkrung area often hosts luxury projects with limited supply due to the scarcity of available land and rapidly rising land prices. The assessed land prices in Charoenkrung have grown at an average rate of 11-20% per year, comparable to key roads in the CBD. Currently, the assessed land price in the Charoenkrung area has reached up to 500,000 Baht per square wah. It goes without saying that the actual buying and selling prices in the market are even higher, which is a significant reason why condominium projects in the Charoenkrung area are not frequently developed.

In addition to the exclusivity of limited supply, the rental yield is equally impressive. Compared to nearby projects, it can achieve an average rental yield of about 6% per year, with average rents ranging from 650-800 Baht/sq.m./month.

On the same location, you can achieve comparable returns to other projects, but RHYTHM CHAROENKRUNG PAVILLION offers living functions that cater to quality living for all generations, being newer, better specified, and developed by a leading real estate company in the country.

Enhancing the City Family Lifestyle

Not only does it have economic potential, but “Charoenkrung” is also an ideal location for modern families, as it is home to many prestigious educational institutions, such as Bangkok Christian College, Assumption College Bangrak, and Shrewsbury International School (Riverside). Nowadays, owning a condo near your child's school, especially an international school, is a top priority for modern parents who want to spend more time engaging in activities with their children and enhancing family happiness, rather than wasting time or losing mental health due to traffic congestion during rush hours. Therefore, choosing a condo or residence near a school is a factor that parents consider alongside finding a quality school.

RHYTHM CHAROENKRUNG PAVILLION is thus an ideal project that meets the living needs of these parents, as it is located just 100 meters opposite Shrewsbury International School (Riverside), making it just a few steps away. Additionally, the project pays attention to common areas that provide a sense of security and warmth, designed for children to have ample space to play freely, unleash their imagination, and learn fully. Importantly, it accommodates the diverse needs of residents of all ages, fulfilling the City Family Lifestyle of modern individuals without monotony by designing spaces that can support various activities, whether on ‘Weekdays’ or ‘Weekends’.

2 Bedrooms Designed with Insights from Modern Families

Even the room designs cater to perfect family living, as AP has incorporated insights from modern parents' lifestyles as the foundation for designing the 2-bedroom units. This includes layout planning, adding various functions such as a closed kitchen, flexible space (Thai kitchen, service, and storage), connecting the living room and dining area, and increasing balcony space (corner balcony). Notably, the project offers a variety of 2-bedroom designs ranging from 75 to 128.5 sq.m., each type featuring different highlights to align with the diverse needs and lifestyles of families, all based on supporting family living, such as:

  • 2 Bedrooms 75.5 sq.m.: Focuses on maximizing interior space, with a separate service area that includes a closed kitchen and laundry room, allowing housekeepers to manage this area conveniently while enhancing privacy in the common areas of the unit.

  • 2 Bedrooms 96.0 sq.m.: Designed for families with young children who often have at least one nanny. To prevent family space from being disturbed by outsiders, the service area is separated from other zones within the condo unit. Additionally, based on insights from this resident group, parents are cautious about their children's diet, especially families who cook at home. Thus, the kitchen is designed to be extra spacious to accommodate cooking while allowing parents to converse or observe family members engaging in activities simultaneously through the function of a counter island, which also includes drawers under the counter for food preparation or helping children with homework.

  • 2 Bedrooms 109 sq.m.: In addition to separating the service area from other zones, it also increases the size of the master bedroom, allowing for two small children to sleep together. The smaller bedroom includes a sitting area for homework, accommodating as children grow. What may please mothers the most is the storage area/shoe cabinet designed to organize children's toys from toddlers to older kids, spacious enough to store a child's bicycle or school books, or later convert into a storage area for mothers' shoes.

  • 2 Bedrooms 128.5 sq.m.: The largest size for 2-bedroom units that combines all the advantages of the other 2-bedroom types while adding a large maid room for families with multiple nannies. It accommodates dining areas, personal activities, storage, laundry, and includes a separate private balcony for the nanny. This shows attention to every detail for all family members, enhancing the quality of life to another level.

1 Bedroom and 3 Bedroom Multi-Space for a Better Quality of Life

In addition to the 2-bedroom units, the project also features interesting 1-bedroom and 3-bedroom units. Not only do they offer views of the river from almost every unit in all directions, but they are also designed with Timeless Design in line with the project's concept. The rooms are also designed with attention to layout that meets the needs for flexible space, allowing for adjustments to suit individual lifestyles. The 1-bedroom units focus on a separate layout to provide personal space, with a bedroom that has a separate door, a closed kitchen, and a living room that is distinct from the kitchen to prevent cooking odors from disturbing the living area. Additionally, the living room is spacious enough to serve as a flexible area for various activities, whether for work, eating, or play, making it suitable for singles or couples.

 

For the 3-bedroom units, they are suitable for extended families with older children, offering larger spaces ranging from 135 sq.m. to the largest 4-bedroom penthouse at 228 sq.m. In this type, the project includes almost all living functions, such as an island kitchen, flexible space, connecting living room and dining area, multipurpose room, extra space in all bedrooms, and additional storage. It also features a reading/music room that can be used as a study area when a tutor comes to teach at home, separated from the main living area for added privacy. Furthermore, it includes a working area for parents who often bring work home, allowing them to work while enjoying beautiful views from outside the building.

 

As mentioned, RHYTHM CHAROENKRUNG PAVILLION is suitable for both investment and ownership, especially for passing down to future generations. Not every location can maintain its unique charm while possessing all the qualities to meet living needs and provide good investment value simultaneously. In simple terms, ‘It’s great for rental investment, comfortable for family living, valuable for ownership, and appreciated over time’.

“RHYTHM CHAROENKRUNG PAVILLION”, a luxury condominium with a view of the Chao Phraya River located at Charoenkrung 73, spans over 4 rai, stands 44 stories tall, with only 421 units and 100% parking. It features over 3.5 rai of garden and common areas, with room specifications including a ceiling height of 3 meters and concealed air conditioning in the living room for 2-bedroom units and above. It is designed to cater to all generations under the concept of The Luxury Gated Community, allowing life to thrive alongside a quality community. Conveniently accessible via various routes and transportation systems, it is just 100 meters from Shrewsbury International School, 350 meters from the Chao Phraya River pier, 750 meters from the Si Rat Expressway, and only 5 minutes to Sathorn CBD, the office hub, and close to ICONSIAM.

The latest condo from AP, 1 bedroom (35 sq.m.) starting at 4.9 million*
Register for a discount of up to 500,000 Baht here * http://bit.ly/37HO5yE
Contact the sales office at the Sales gallery on Chan Road, opposite Shrewsbury School. If driving, enter from Chan Road. Click to see the sales office map at this link https://goo.gl/maps/G2tdDUDKgiQYcJjy5