“Brands are built around emotion. Products are built around function.”

Brands are created based on feelings, while products are created based on reasons, as stated by Steve Jobs, CEO of Apple.

 

          Brand or trademark is something intangible, unlike the products themselves, but it signifies the feelings and uniqueness of those products or companies. This often leads to the Brand having a significant influence on consumers, allowing the Brand itself to be valued in monetary terms.

          Today, Terrabkk presents the ranking of the Brands with the highest value for the year 2019, based on the statistics from The World's Most Valuable Brands 2019 on the Forbes website.

Top 5 Business Categories with the Highest Brand Value

1st place: Technology sector with 20 Brands, total value of 996.9 USD Billion.

2nd place: Automotive sector with 11 Brands, total value of 208.9 USD Billion.

3rd place: Financial Services sector with 13 Brands, total value of 175.5 USD Billion.

4th place: Consumer Packaged Goods sector with 10 Brands, total value of 117.1 USD Billion.

5th place: Retail sector with 8 Brands, total value of 116.5 USD Billion.

Top 15 Brands with the Highest Value in The World's Most Valuable Brands 2019

Changes in the Top 15 Brands of The World's Most Valuable Brands 2019 are as follows:

Brands that increased their ranking from 2018:

Amazon moved up from 5th place in 2018 to 4th place in 2019, surpassing Facebook.

McDonald's moved up from 11th place in 2018 to 10th place in 2019.

Louis Vuitton moved up from 15th place in 2018 to 12th place in 2019.

Intel moved up from 14th place in 2018 to 13th place in 2019.

NIKE moved up from 18th place in 2018 to 14th place in 2019.

Cisco moved up from 16th place in 2018 to 15th place in 2019.

Brands that decreased their ranking from 2018:

Facebook dropped from 4th place in 2018 to 5th place in 2019.

AT&T dropped from 10th place in 2018 to 11th place in 2019.

5 Products with the Highest Increase in Brand Value over the Past Year

1st place: Brand Amazon with a Brand value of 97 USD Billion, an increase of 37%.

2nd place: Brand Netflix with a Brand value of 15.5 USD Billion, an increase of 34%.

3rd place: Brand Google with a Brand value of 167.7 USD Billion, an increase of 27%.

4th place: Brand Adobe with a Brand value of 10.5 USD Billion, an increase of 27%.

5th place: Brand Gucci with a Brand value of 18.6 USD Billion, an increase of 24%.

5 Products with the Highest Decrease in Brand Value over the Past Year

1st place: Brand H&M with a Brand value of 11.5 USD Billion, a decrease of -12%.

2nd place: Brand ESPN with a Brand value of 13.1 USD Billion, a decrease of -10%.

3rd place: Brand Ford with a Brand value of 13 USD Billion, a decrease of -8%.

4th place: Brand GE with a Brand value of 34.3 USD Billion, a decrease of -8%.

5th place: Brand Hyundai with a Brand value of 8.1 USD Billion, a decrease of -8%.

Additionally, TerraBKK summarizes the changes over the past year for 100 Brands across 18 industry categories as follows:

Technology

Automotive

Financial Services

Consumer Packaged Goods

Retail

Beverages

Luxury

Telecom

Restaurants

Diversified

Leisure

Apparel

Alcohol

Business Services

Tobacco

Media

Transportation

Heavy Equipment

Article by: TerraBKK

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