Nowadays, people are increasingly prioritizing health, engaging in exercise and eating nutritious foods. But did you know that just doing that may no longer be sufficient? Because good health today also requires Mental Wealth.

What is Mental Wealth?

                Mental Wealth refers to cultivating good mental health. Besides physical health, mental health is another crucial aspect that requires care and nurturing to ensure well-being.

Why is Mental Wealth Important?

                In today's world, people face numerous pressures from various events, whether related to work, social environments, or personal issues, leading to increased stress levels and mental health problems. The global suicide rate is rising, and the incidence of stress and depression is increasing worldwide. According to the 2019 Global Trends report by TCDC, various countries face significant mental health challenges:

                In South Korea, the number of young men in their early 20s seeking hospital services for stress and anxiety increased by 40% from 2010 to 2016.

                In the Indian state of Kerala, more teenagers (mostly males) die from suicide than from accidents, indicating that mental health issues are not just a concern for women or adults.

                Similarly, the deaths of renowned designer Kate Spade and celebrity chef Anthony Bourdain highlight the importance of mental health. The National Suicide Prevention Lifeline in the United States reported a 25% increase in calls for suicide prevention counseling following the news of these celebrity suicides. This prompted organizations to raise awareness about the impact of reporting celebrity suicides, which can lead to what is known as a suicide contagion. The World Health Organization states that nearly 800,000 people die by suicide each year, or one person every 40 seconds.

                In Thailand, data from the Department of Mental Health shows that in 2009, the suicide rate was 5.97 per 100,000 people. By 2018, this rate had increased to 6.32 per 100,000 people. With a population of approximately 70 million, this means about 4,424 people committed suicide in 2018.

                From the examples mentioned, it is clear that mental health issues can affect anyone. Therefore, maintaining good health today is not just about exercising and eating well; it also requires cultivating mental wealth. Recognizing this need, some groups have begun to offer services aimed at helping individuals build Mental Wealth. For instance:

source : www.indiegogo.com

 

                Moment Pebble is a tool designed to help users focus in just 30 seconds. It works by having you focus on a flashing light from the device for a set time while controlling your breathing to match the light's rhythm, stimulating the Vagus Nerve to activate the Parasympathetic Nervous System, reducing stress, heart rate, and blood pressure, and calming the mind.

source : www.lsnglobal.com/news/article/24027/this-snack-bar-makes-cbd-convenient

 

                Nooro Snack Bar combines CBD extract from cannabis to help relax without intoxication. Launched for the first time, it primarily consists of peanuts and oats, available in various flavors, with 25 milligrams of CBD, an appropriate daily amount. This product targets modern workers who are stressed from their daily jobs, referred to as the 'burnout generation'. The brand suggests, "Sometimes when we are stressed, we might reach for something unhealthy; why not switch to Nooro Snack Bar?"

source : www.twitter.com/BurgerKing

 

                #FeelYourWay is the latest campaign from Burger King, aiming to poke fun at major competitor McDonald's, conveying that No One is Happy All the Time. They emphasize this by collaborating with Mental Health America, an organization focused on mental health in the U.S., to remind audiences that no one's life is happy all the time, but it will be okay in the end. They also introduced a menu item called “Real Meal”, representing real food that reflects the real lives of people in society, showcased through packaging that reflects various emotions, such as Pissed Meal (angry meal), Blue Meal (sad meal), Salty Meal (salty/irritated), YAAAS Meal (excited meal), and DGAF Meal (don’t give a f*ck meal).

                From the above, it is evident that Mental Wealth is no longer a trivial matter but an important issue that requires attention and care. This has led many brands to focus on individuals seeking to build Mental Wealth seriously, creating opportunities for businesses to cater to this demographic. Terrabkk believes that the trend of Mental Wealth will continue to be discussed in the coming years, and we can expect many more services to emerge to meet the needs of this group.

References: www.baramizi.co.th, Global Trends Report 2019 by TCDC