Recently launched in the luxury condominium segment, Origin Property is now catering to First Jobbers who aspire to own their own condo, with a new segment that is particularly noteworthy: the Blue Ocean group. Origin has a knack for spotting target market trends ahead of others, creating a new brand called THE ORIGIN (ดิ ออริจิ้น). Not only does it launch in 6 locations with 6 projects near the BTS lines in Sukhumvit, Ratchada, Ladprao, Ramindra, Ramkhamhaeng, and Phaholyothin, but it also comes with more affordable pricing.

With a sharp vision, the business development approach and marketing strategy, especially brand creation, have been consistently successful, allowing it to rise to prominence alongside the top developers in Thailand's real estate sector. Recently, they recruited Sunny Suwanmethanont, a trendy superstar in Thailand, as the new Brand Ambassador to convey the fun, vibrant, and accessible essence of the THE ORIGIN brand.

What makes THE ORIGIN stand out and interesting, making it desirable to check in as a resident, is not only its attractive pricing but also its focus on being a brand that understands ‘Empathy’ in the lifestyle of ‘5.0 Era Condo Dwellers’. This is presented through two main concepts: Smart Products, which are living spaces with functions that truly understand the needs of the new generation, and Excellence Service, which meets the real demands of condo residents.

THE ORIGIN ‘Live your value. Live life as you believe’

“Understanding” every difference in the value of life is what the brand THE ORIGIN interprets the values of modern living, believing that everyone with passion has their own lifestyle, not just those who have achieved success in life who deserve admiration, but because they believe in the uniqueness of everyone, that each person has a valuable lifestyle of their own.


Those who fail before others may have the opportunity to succeed before others, those who live with their parents are not necessarily immature but are choosing to care for and be close to those who care for them, those who like to do many things at once are not scatterbrained but are seeking new experiences, which is the profit of life, and those who work regular jobs and live in their comfort zone are not lacking ambition but understand that this is the best point in their life where everything can be managed without seeking challenges that tire them out, leaving time for what they truly enjoy.

2 Concepts from “Understanding” the Living of “Condo Humans”

From these different lifestyles, a commonality reflects that the new generation of 5.0 is born into convenience, desiring the freedom to choose their life and to be in a place where they can manage their lives completely. Understanding every difference, the philosophy behind creating living spaces in the style of THE ORIGIN has integrated technology to make living in every corner of the 'condo' incredibly easy, leaving ample time to focus on what you want to do through two main concepts:

  • Smart Products: Living spaces with functions that truly understand the real needs of the new generation
  • Excellence Service: Services that genuinely meet the needs of condo residents through unique design

Allowing you to be yourself, pursue your passion, or discover what you love, living life as your true self.

Functions to Win Over Urban Humans: 4 Species

Everything has a source; it is not just imagined. THE ORIGIN has thoughtfully considered the functions and options that will meet the needs of 5.0 era humans, categorized into 4 species, 4 lifestyles, and 4 needs, making daily life in the condo enviably easy!

1. The Materialistic Human: Nowadays, the roles or professions of people are not confined to the office, requiring living spaces to cater to every aspect of life, whether as a bed, a relaxation area, a workspace, a storage area, or even a place to keep items, allowing office ladies to transform into party queens on national Friday nights.

Of course, the consequence of this species is the need for possessions and essentials. This must be utilized, contradicting the limited living space of condos. Therefore, THE ORIGIN has designed condos with an understanding of this species, featuring MONSTER CLOSET, a walk-in closet that is more than just a wardrobe but also a storage area for cherished bags, a makeup corner, complete with a BEAUTY MIRROR with hidden LED lights and power outlets, allowing fashionistas to feel confident before leaving home. The wardrobe will no longer just be a place to store 'clothes'.

2. The Indie Human with a Private Corner: In an era where technology makes everything accessible, another aspect of humanity craves privacy, making even the bathroom a private space that elevates to a place for watching movies, listening to music, or even brainstorming ideas for projects to present to the boss on Monday. The SMART TOILET style THE ORIGIN has been created to meet the needs of this species, featuring USB ports for various gadgets, an iPad stand to allow for seamless creativity in your private space, or even closing deals without conditions, even while in the bathroom.

3. The Party Fever Human: If you are the type of person who thinks ‘every day is Friday’, with friends always dropping by for a chat, and even if you’re not sober the next day, you can still present smartly in front of the executive table. This species can balance work and party life well, hence the function of the TRANSFORMER ROOM is perfect for them.

The TRANSFORMER ROOM at THE ORIGIN is a multipurpose room located in the social area of ‘THE ORIGIN SPACE’. You can invite friends over for a birthday party, use it as a karaoke room with your gang, or even transform it into a dance floor, or adjust it to be a private room for meditation when you need silence. It has been designed to meet the needs of this species, allowing you to find happiness without having to go outside, but rather ending it at THE ORIGIN alone.

4. The Workaholic Power Human: Because life is not one-dimensional, even if you are a party-loving power type, when it comes to work responsibilities, you are number one. Therefore, Wi-Fi and a tablet are essential. THE ORIGIN is ready to assist you in working smoothly, creating a 24 Hours co-working Space with office supplies available under your condo. Additionally, it designs the common area to be stylish and private in public, ensuring you do not lose your personal space when needing to step out from your room for other activities.

Appealing to Every Species, Every Common Area @THE ORIGIN SPACE

Regardless of which species you belong to, ultimately you are a new generation wanting your 'condo' to be more than just a 'residence' that meets every lifestyle need, whether for relaxation, work, or partying. THE ORIGIN is ready to be everything for you with the design of common areas THE ORIGIN SPACE that arises from understanding the needs of every human species, fulfilling all the needs of the 5.0 generation, whether it’s a SMART LOCKER for receiving packages when you’re not home, a Private Studio for online sellers with new products in their catalog, or a space for friends to take beautiful photos together, along with a Shelves Storage area for renting space to store stock for bloggers, or even the Origin Sharing Service for borrowing umbrellas and bike parking in your condo.

Making household chores as easy as a touch of a finger

In addition to these functions designed for everyone, the option that is likely to be most appealing is the 'service' that truly meets the genuine needs of every species, eliminating the hassle of household chores you don’t want to do or don’t have time for. How great would it be if life didn’t waste time on housework, didn’t involve handyman tasks you’re not skilled at, didn’t cause frustration when you can’t decide what to eat, didn’t require you to go book common areas yourself, or run to pay bills on busy days?

Forget these annoyances with the SERVICE EXCELLENCE that THE ORIGIN serves up already


  • Hotel Service On Demand: Cleaning services, whether it’s housekeeping, laundry, or bathroom cleaning, addressing the 'understanding' of the need to manage life comfortably.
  • Facility Booking: Booking common areas through a mobile application, addressing the 'understanding' to allow you to allocate quality time to pursue your passions.
  • Super Maintenance Service: Calling technicians for repairs, air conditioning, or electrical work, addressing the understanding of needs so you don’t have to worry about handyman tasks you’re not skilled at anymore.
  • Dine-in Service: Snacks and drinks available through machines within the project, allowing you to order whatever meal you want at a moment’s notice.
  • Smart Bill Pay: Online bill delivery and payment for expenses like water bills through a mobile application, reducing the hassle encountered every month.

Discover your species and your true self at THE ORIGIN in 6 locations with 6 projects near the BTS lines in Sukhumvit, Ratchada, Ladprao, Ramindra, Ramkhamhaeng, and Phaholyothin.

Join the search for your SPECIES by clicking here https://bit.ly/2XBKNuR


#KeepItUp #TheOrigin #LiveYourValue #LiveLifeAsYouBelieve #EmpathyDesignThinking #VibrantBTSArea