As we enter the third week of 2018, it's time for TerraBKK to share predictions for this year. According to businessnewsdaily, here are the technological movements expected in 2018, particularly for entrepreneurs.

Technology and Cybersecurity

This year, the IT sector will see many businesses beginning to invest in cybersecurity or specialized technology security systems. In addition to prevention, there will be a shift towards error detection. Hybrid security systems like SaaS or Cloud will become the primary security systems this year. #terrabkk

The Growth of the Sharing Economy

            With advancements in the digital world, the sharing economy business model will grow and become increasingly complex. Retail sectors led by Amazon and Alibaba, as well as the automotive and public transport industries like Uber, Grab, and Zipcar, along with major server markets like Google and Amazon, will continue to evolve. These businesses have already been impacted since last year, but this year will see an even greater diversification of business models.

Marketing and Advertising

            This year, marketing strategies will become more specialized and are expected to continue to evolve. Campaigns or general events will need to offer more attractive elements to customers. Meanwhile, email marketing, which has gained popularity over the past 2-3 years, will effectively deliver product messages to customers, provided the content is relevant and engaging. A key marketing tool this year will be AI. We may see the development of Chat Bots or automated response tools that are friendlier and more realistic. Recently, Conversica has developed AI for public relations that can manage customer conversations and enhance the ability to find new clients.

            For Digital Marketing primarily using Social Networks, it will become increasingly important, especially Facebook, which will see a rise in advertising spending compared to last year.

Financial Business Changes

            Large financial businesses like commercial banks will undergo significant changes this year due to the transaction behaviors of the new Millennial customers, who are conducting transactions more frequently. The availability of transaction services anytime and anywhere, through Internet Banking or Mobile Banking, is something that every commercial bank must 'have.' Furthermore, there may be developments allowing customers to apply for loans online.

Workplace Transformations

            In 2018, changes in workplace locations and office layouts will become more apparent, driven by the growth of startups, creative businesses, and freelancers. This is primarily due to the need to reduce rental and office equipment costs.

            Additionally, there will be an increase in work-from-home and remote work arrangements, as they provide greater flexibility, reduce commuting burdens, and save both time and energy. This trend may grow by up to 43% this year. - เทอร์ร่า บีเคเค

Article by: TerraBKK Investment Tips

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