'Nothing lasts forever'. This is why adaptability is crucial for successful entrepreneurs, especially in an era where basic necessities may hold less value than Wi-Fi, as technology accelerates everything around us. Let's explore how developers in the real estate sector are adapting. This time, TerraBKK highlights three leading development companies in Thailand that have clear strategies and positions in adapting and establishing their identities: Ananda Development, AP Thailand, and Sansiri.

ANANDA Urban Living Solutions

            For the innovative real estate developer Ananda Development Public Company Limited, this year marks a clear stance in supporting solutions and innovating for urban living. This has led to the creation of Ananda Urban Living Solutions, which includes product development that enhances convenience for urban life and various creative activities aimed at providing alternative living options for city dwellers.

            The driving force behind Urban Living Solutions at Ananda is rooted in passion. Ananda's passion for developing projects alongside creating living alternatives for urban residents includes:

  • Passion for Convenience: Projects located near BTS and MRT stations, with Max Value and True Coffee within the development (in select projects).
  • Passion for Innovation: Emphasizing Research & Development in selecting new innovations and technologies for residents, such as Smart Furniture or new room designs.
  • Passion for Environment & Eco: Initiating the Eco Urban Life project, promoting waste sorting, encouraging bicycle use, LED lighting for energy savings, and the Habitat for Humanity project to build homes for various communities.
  • Passion for Design: Every Ananda project is an Iconic Building with detailed design and functionality, along with landscape design.
  • Passion for Life-Balance: Providing comprehensive amenities such as an Infinite Pool, Sky Lounge, Fitness Center, Library, or TCDC Commons (in select projects).

Additionally, Ananda continues to create various social initiatives, with each project focusing on addressing urban housing issues, including:

  • Give Home Give Hug @Kanchanaburi: Ananda collaborates with Habitat for Humanity Thailand to build homes for underprivileged individuals in Nong Kum Village, Bo Phloi District, Kanchanaburi, totaling 45 houses.
  • Today Together Tomorrow #WECulture Campaign: A special campaign inviting celebrities to discuss urban problem-solving.
  • FREEFORM FESTIVAL 2017: A festival transforming an old school building into an urban art space, featuring discussions on urban issues.

AP THINK SPACE: A Space Designed for You

            The THINK SPACE concept from AP Thailand is already a familiar phrase, as AP Thailand has a clear stance on designing spaces that maximize value, from project location to unit functionality and design tailored to the diverse lives of urban residents. The AP Design Lab team is dedicated to developing and studying space design. What makes AP Thailand's stance even more prominent is their commitment to social projects through community space design and the establishment of AP Academy for those interested in learning about space design, along with a redesign of the company's office to reaffirm that AP Thailand will continue its meticulous approach to space design.

            The social space design projects that AP Thailand has undertaken over the past year are quite remarkable, including:

  • Unusual Football Field: Developing a community space in Klong Toey into a uniquely shaped football field, fostering group activities and reducing issues of drug abuse and delinquency in the community, earning recognition from TIME magazine as one of the 25 Best Inventions of 2016.
  • Space Scholarship: Providing scholarships in the form of “square meters,” collaboratively designed by AP Design Lab and Fabrica Design Studio from Italy, optimizing living spaces for 3 and 4 students through interior furniture and the concept of balancing private and communal areas. This project was showcased in an exhibition titled 'Spaces Within Space', which garnered significant interest.

SANSIRI TRANSFORMATION

            At the beginning of 2017, Sansiri is determined to become a leading real estate company in property technology and housing. This commitment is evident through a comprehensive organizational strategy comprising four aspects:

  • Financial Transformation: Enhancing financial services.
  • Project Transformation: Managing current and future project developments.
  • Marketing Transformation: Managing marketing strategies.
  • Technology Transformation: Managing technology to become a leading property technology and housing company.

Through the implementation of these four strategic transformation areas, Sansiri demonstrates a clear commitment to advancing into Property Tech. This year, Sansiri has undertaken several initiatives, including:

  • SIRI VENTURE: Establishing a joint venture company in the form of Corporate Venture Capital to research and invest in new innovations in Property Technology, with a shareholding ratio of 90:10 between Sansiri and Siam Commercial Bank, with a registered capital of 100 million baht.
  • Sansiri Everyday Visionaries: An investment plan worth 2.8 billion baht in six leading global technology and lifestyle businesses, including Standard International, One Night, Hostmaket, Airbnb, JustCo, Farmshelf, and Monocle.
  • SIRI LIFETECH: Six world-class innovations for living that Sansiri co-designed and developed with partners both in Thailand and internationally, including Sansiri Home Service Application, SAN:DEE Delivery Robot, Sansiri AI Box, Smart Move, Farmshelf, and Samitivej@Home.

The positions of these three leading real estate companies in Thailand illustrate the 'adaptability' of businesses that must evolve with globalization. It is undeniable that everything is changing rapidly, as we often hear terms like Digital Age, STARTUP, Internet of Things, Millennial, and even new vocabulary emerging from the changing behaviors of humanity. These factors clearly indicate that as consumer behaviors shift, businesses cannot remain stagnant. However, when it comes to who will be faster, that remains uncertain, as everything today is 'fast' in its own right.