In an era where the definition of happiness is conveyed through screens, we sometimes forget what “real life” looks like, which we can see and feel with our hearts, especially for urban dwellers living amidst the hustle and bustle.

Finding a space that understands one's identity and supports a lifestyle without compromise has become a significant challenge for housing today.

This is the origin of a new phenomenon from IDEO, a leader in urban condominiums. This time, they are not just launching a new project but are also announcing a clearer stance through the campaign “LIVE REAL. LIVE IDEO. Authentic Identity, True Life”, a campaign that empowers urban residents to live their most authentic lives.

The launch of this campaign is a stylish and creative beginning, featuring activities like IDEO Urban Run Urban Life x Cruise Control Run Club (CCRC), which will continue in various forms to reinforce the brand's position as a condominium for urban living.

The IDEO Urban Run is not just a regular health run; it presents an experience of seamless urban living, from stepping out of the condominium door to becoming part of a community of new-generation residents in the Sukhumvit–Phra Khanong area.


City Run: A New Definition of Exploring the City in IDEO Style

If you ask why the activity is a running event, the answer is simple yet powerful: running directly engages the body with the spirit of the city. The IDEO Urban Run Urban Life this time is set at the IDEO Sukhumvit–Rama 4 project, serving as the starting point for exploring the city center through the eyes of actual residents.

Partnering with Cruise Control Run Club (CCRC), a leading run club known for both running and lifestyle, further emphasizes the brand's image of connecting with free-spirited and energetic individuals.

The event does not end at the finish line; the uniqueness of this event lies in creating a space for exchange through a Coffee Party in a relaxed yet vibrant atmosphere. This reflects the DNA of the campaign “LIVE REAL. LIVE IDEO.” most clearly, as the real life of urban dwellers is not just about hard work or exercise, but also includes enjoying good coffee, chatting with new friends who share similar interests, and being in an environment that fosters creativity.

The collaboration IDEO Urban Run Urban Life with Cruise Control Run Club (CCRC) brings a strong community into the brand, allowing participants and even those looking for condominiums to see clearly that living in a condo can provide a balanced lifestyle that combines activity and relaxation, which is essential for living in a concrete jungle that still seeks meaning and inspiration.


4 Highlight Projects in Locations That Meet Real Life Needs

Under this concept, IDEO presents 4 condominium projects near the BTS in urban locations:

  • IDEO Sukhumvit–Rama 4
  • IDEO Rama 9–Asoke
  • IDEO Ramkhamhaeng–Lamsali Station
  • IDEO Mobi Sukhumvit East Point

Each project under this campaign has been carefully selected for its proximity to the BTS, job centers, and important lifestyle hubs, ensuring that no matter what your identity is, the life you desire can truly happen here.


When Happiness Means Being Yourself Every Day

The campaign “LIVE REAL. LIVE IDEO. Authentic Identity, True Life” is a grand declaration from IDEO that they are ready to walk alongside urban dwellers in every step, whether you run forward at full speed or want to pause to savor the present. IDEO is designed to accommodate all lifestyles and understands you best.

Because perfect urban living may not mean having everything perfectly according to someone else's standards, but rather having a space that allows you to have a clear identity.