Steps to Become a Real Estate Agent for Second-Hand Homes / Condos (Practical Version, Real Sales)

1. Adjust Yourself Before Selling (More Important Than You Think)

A real estate agent is not just someone who "sells houses"
but a professional who "helps solve life relocation problems".

  • Clearly define your role

    • Not just a person showing houses

    • But a real estate consultant

  • Choose your zone first (Don’t be greedy)

  • Select your target customers

    • For personal use / Investment / Rental

???? With this mindset, customers will trust you before asking about the price.

2. Find Properties to Sell (Stock is Power)

Real sources that beginners can use immediately

  • ???? For Sale By Owner (FSBO)

    • Facebook groups

    • Signs in front of houses

  • ???? Condo management

    • Request information on units for sale

  • ???? Other agents

    • Share commissions 50/50

???? Don’t take every listing
Only choose those that are "actually sellable".

  • Realistic pricing

  • Complete documentation

  • Owners who can communicate well

3. Present Information Professionally (Doesn't Have to Be Expensive)

What customers want to see is not what agents want to sell.

  • Bright, clean photos (even from a smartphone)

  • Clear information

    • Price

    • Size

    • Who pays the transfer fee

    • Any outstanding debts?

  • Write descriptions like "telling a story"

    • Close to schools = Suitable for families

    • Near the subway = Easy to rent out

✍️ Sell the "life after moving in" not just the walls.

4. Sales Channels (Online First, Offline as Supplement)

Effective channels in Thailand

  • Facebook Page + Real Estate Groups

  • Marketplace

  • Property listing websites

    • DDproperty

    • Livinginsider

    • Kaidee Property

    • TerraBKK (for serious agents)

???? Tips:

  • Post regularly

  • Change headlines every 7 days

  • Don’t copy everything verbatim

5. Communicate Well → Close the Deal

Your role when talking to customers

  • Listen 70%

  • Speak 30%

  • Ask to understand

    • Are they buying for personal use or investment?

    • What is their actual budget?

    • When are they ready to transfer?

???? Don’t say:

“This one is great”

Instead, say:

“If you need ___, this one meets your needs here.”

6. Open House Day = Decision Day

  • Arrive before the customers

  • Turn on the lights and curtains

  • Don’t talk too much

  • Let customers "imagine"

Be quiet
Some deals close because "nothing was said excessively".

7. Closing the Deal + Documentation

You need to know about these (not necessarily an expert, but don’t be clueless)

  • Sales and Purchase Agreement

  • Deposit

  • Transfer fees / Taxes / Duties

  • Banks & Loans

???? A good agent = Makes everyone feel "at ease".

8. Commission & Sustainability

  • Typically 3% (depending on agreement)

  • Can share commissions with other agents

  • Old customers = Gold

    • Referrals

    • Repeat business

Summary: Short but Sharp

Wealthy agents
are not necessarily the most eloquent
but are the most "trustworthy".

 

Download: Broker Appointment Contract

Download: Sample Report for Property Viewing