Deep Dive into SC Asset’s Strategic Vision: The Brand Consumers Love and Top-Ranked for “Word-of-Mouth” Recommendations

In the highly competitive real estate market, success is measured by more than just numbers or sales figures. The truly "sustainable" and "stable" success comes from winning the customers’ hearts, fostering brand loyalty that leads to repeat purchases, deep trust, and willingness to recommend the brand to others.

This success was recently celebrated at the Terra Awards 2025, held during the "TERRAHINT Brand Series 2025 | The Wellness Blueprint" seminar. SC Asset Corporation Public Company Limited proudly took home the Loyalty Leader award, based on Terrabkk’s The Most Powerful Real Estate 2025 surveys on after sales satisfaction. 71% of customers gave the highest possible satisfaction rating—with zero dissatisfaction—and the company achieved a Net Promoter Score (NPS) of 76%, ranking #1 for word-of-mouth recommendations in the Thai real estate market.

"SC is deeply honored to receive the Loyalty Leader award this year. This award represents more than just a success; it is a symbol of the trust our customers place in us," said Mr. Nuttakit Sirirat, Deputy Managing Director of Marketing and Innovation at SC Asset, while accepting the award. "In today’s world, competition is no longer just about numbers, but about the confidence customers have in a brand. SC believes we are on the right track, and we will continue to move forward with even higher standards."

From Developer to Living Solutions Provider

SC Asset’s triumph rooted from their strategy as Living Solutions Provider. The company transcended from being a traditional real estate developer into a leader in residential solutions. They don't just sell "houses"; they deliver a superior quality of life by integrating innovation, technology, and services that meet the needs of their residents.

This concept aligns with the corporate vision "For Good Mornings," which believes a good life starts with having a good morning at home. Delivered through the Worry-free Home concept—home design that reduce anxiety, ensure safety, and caring so that residents have the time and energy to focus on what they love.

Seamless Experience: From Before Purchase to After Transfer

SC Asset always prioritized a seamless customer experience—from before making the decision to buy, during the purchase process, and long after the transfer. With a 24-hour customer care system and a "One ID" data management approach, they have reduced repetitive inquiries and increased service speed, a rare competitive advantage in the real estate industry.

An outstanding feature is their after-sales service provided through the "RueJai Club" platform. Operating under the concept of "Helping with Home, Managing Life," this is a comprehensive hub for residents where the platform handles many services from home expansions and renovations to daily conveniences such as paying common fees, ordering drinking water, air conditioning cleaning, or 24-hour contact center. Residents also earn Morning Coins, which can be redeemed for cash discounts at partner stores, rewards, or exclusive activities curated specifically for the SC Asset community.

 

The "4C" DNA: The Heart of Brand Loyalty

Another major factor behind SC Asset's high praise and votes is the corporate culture that embeds "Sincerity" into its core DNA through four values:

  • Care: Sincere attention to customers, partners, and all stakeholders.
  • Courage: Daring to think, act, and present new ideas.
  • Collaboration: Working together with energy, both internally and externally.
  • Continuous Improvement: Relentlessly developing both products and services.

 

Targeting 50% Word-of-Mouth Recommendations

Currently, word-of-mouth recommendations account for over 25% of SC Asset’s sales without relying solely on direct advertising. By 2030, the company aims to increase this number to 50% by elevating products, services, and customer experiences across every dimension.

For SC Asset, true success isn't just about selling many houses—it’s about being the brand that customers love, trust, and proudly recommend to others.