Entering its 8th year, the TerraHint Brand Series 2025 seminar organized by TerraBKK.com is themed "The Wellness Blueprint." This year, it presents a "blueprint" for real estate development that fosters well-being and reveals research findings indicating that consumers define Wellness as "a good quality of life."

The purpose of the event, in addition to sharing strategies from experts and exchanging perspectives to help develop the real estate industry, is to announce the Terra Awards for powerful real estate brands in various categories based on consumer perception surveys from 2,000 respondents. This year, we are honored to have a special committee of five members to evaluate the award criteria, including:

  • Professor Witthawat Rungreungpol, a faculty member of the Marketing Department at Thammasat University, an expert in marketing and real estate branding.
  • Mr. Paruj Daorai, President of the Digital Advertising Association of Thailand (DAAT), an expert in brand building and digital advertising.
  • Associate Professor Trairat Jarutasan, a faculty member of the Housing Department at Chulalongkorn University, an expert in research related to the real estate business.
  • Dr. Chakkrit Leuangjarearnrat, Studio Director at Gensler (Thailand) Co., Ltd., an expert in sustainable design.
  • Mr. Chakrit Direkwattanachai, Secretary-General of the Marketing Association of Thailand, an expert in marketing strategy and mass communication.

Each committee member is an expert in their respective fields, all of which are crucial to the real estate industry. These five members will contribute to weighing the award criteria for 2025 based on research results that will continue to come from survey respondents, who are ordinary individuals, to ensure that the term "Powerful Brand" evolves with the times according to consumer expectations. This year, we are honored to have Mr. Pornarits Chuanchaisit, President of the Thai Real Estate Association, present the awards.

The Terra Awards announced this year include a total of 8 awards:

  • Pruksa won the Rising Star Award for its outstanding score and image, with a Powerful Score growth of 49% from 2024, confirming the brand's potential and dynamism. Ms. Angkana Likitjanya, Executive Vice President of Corporate Marketing at Pruksa Holding Public Company Limited, accepted the award.

  • Sansiri received the Wellness & Sustainability Leader Award for its leadership in Wellness Residences and sustainable development, achieving the highest standards of living. It ranked first in Wellness Residences with a score of 49%, reflecting its commitment to developing projects that promote physical and mental health, and leading sustainable development in social, economic, and environmental dimensions, with a score of 47%. Ms. Chalermkwan Kamsura, Assistant Department Manager of Corporate Branding at Sansiri Public Company Limited, accepted the award.

  • Singha Estate won The Signature Elite Award for its outstanding brand in the Luxury Segment, with a remarkable Powerful Score and a proud ownership image, along with reliable after-sales service and innovation leadership for living. Ms. Thachamaporn Janjaratsang, Director of Marketing and Corporate Communications, accepted the award.

  • MQDC received The Green Pioneer Award for its outstanding innovation, ranking first in all dimensions of enhancing quality of life and the environment, particularly excelling in Innovation by ranking first in 5 out of 8 categories, including creating a good living environment, increasing green space and planting large trees in projects, innovations for living, energy-efficient design, and Universal Design, reflecting its vision and responsibility for the future of living. Dr. Jitpat Charoenwiwat, Senior Director of the Research and Innovation for Sustainability Center (RISC), accepted the award.

  • SC Asset won the Loyalty Leader Award for being a brand that earns true trust and loyalty from consumers, reflected in its number one referral ranking and the highest satisfaction level among residents, with a referral score and a satisfaction level of "very satisfied (5)" at 71%. Mr. Nattakit Sirirat, Executive Vice President of Marketing and Innovation at SC Asset Corporation Public Company Limited, accepted the award.

  • Thanasiri received the Marvel Award for having the highest Powerful Score among challenger brands, with a Powerful Score of 4.08, and being the most recognized and reputable brand. Mr. Natthapol Chomchaiya, Chief Business Development Officer at Thanasiri Group Public Company Limited, accepted the award.

  • Land & Houses won The Most Powerful Brand in Real Estate 2025 Award, with a Powerful Score of 4.29 out of 5, standing out as a reliable and long-established brand. Mr. Supharach Vearakul, Senior Corporate Communications Manager at Land and Houses Public Company Limited, accepted the award.

  • Sansiri received the Powerful Brand Hall of Fame Award 2025 for being a powerful brand in the real estate business for seven consecutive years. Ms. Juthapat Pitiprada, Vice President of Corporate Branding at Sansiri Public Company Limited, accepted the award.

These awards reflect the perspectives of modern consumers towards real estate brands, indicating that they expect more than just housing; they seek trustworthy brands that enhance quality of life and care for the world. This will inspire operators and developers to create residences filled with value.

 

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