Marketing Plan for Selling Second-Hand Houses in Thailand

✅ 1. Market Analysis and Target Audience

Customer Segment Needs Key Selling Points
Working Age 28–45 Years First-time home buyers / New families Location, affordable price, near public transport, schools
Investors Buy to rent / Speculation Yield, ROI, rental hotspots, near malls/universities
Expanding Families Single houses / Townhomes Space size, multiple parking spots, safety

✅ 2. Main Advertising Channels

???? Real Estate Listing Websites

  • Terrabkk, BaanKaidee, Living Insider, Dotproperty, DDproperty

  • Use Keywords: "Selling Second-Hand Houses", "Ready-to-Move-In Houses", "Second-Hand Townhomes"

  • Photos must be 12+ images, clear, bright, and not distorted

???? TikTok / Reels / YouTube Shorts

  • Record Walkthrough House Tours

  • Add text to clips, such as "This house has a monthly payment of 9,500 THB"

???? Facebook & Line Groups

  • Groups like “Buy Sell Second-Hand Houses”, “Housing Projects”, “Single Houses Ratchaphruek”

  • Run Facebook ads (Lead Form) with messages like “Interested in a house? Message us!”

???? Google & SEO

  • Create Landing Pages such as:
    ✅ www.website-name.com/selling-second-hand-houses-Nonthaburi
    ✅ Include search terms: second-hand houses Nonthaburi, affordable houses, lower than rent payments

  • Use Schema: RealEstateListing to display prices/locations on Google

✅ 3. Content Strategy

Format Ideas
Video House tours / Before-and-after renovations / “How much is the monthly payment for this house?”
Images Front view of the house + text “Second-Hand Houses cost less than rent”
Educational Content How to apply for a loan, interest rates in 2025, how to check credit reports
Live Streaming Show real houses + answer questions live + offer booking discounts

✅ 4. Strategies to Build Credibility

✅ Hire professional photographers/drone operators
✅ Provide floor plans
✅ Include reviews from past clients
✅ Provide complete information: usable area / maintenance fees / year built / estimated monthly payments

✅ 5. Strategies for Quick Sales

Step Closing Techniques
Inquire via chat Respond quickly, send additional photos, ask about purchasing power immediately
Email / Line Send loan documents, payment schedules
Schedule house viewing Use Google Maps to share location / Line Meeting
Offer special privileges Free transfer, free furniture, free loan application
Follow Up If undecided, send reminder message “This house has another interested buyer”

✅ 6. Recommended Budget (per month)

Channel Starting Budget
Facebook Lead Ads 5,000 – 15,000 THB
Google Search Ads 3,000 – 10,000 THB
Listing Websites 2,000 – 4,000 THB
Photography / Video 2,500 – 5,000 THB

???? Summary in Brief

“To sell second-hand houses quickly = Good photos + Clear content + Targeted ads for buyers + Professional closing techniques”