Niche Pride Ekkamai: The Right Place at the Right Time
Ekkamai is a perfectly sized area on Sukhumvit Road 63. Although it spans only about 2.4 km, it is an Extended CBD zone brimming with diversity in lifestyle, job opportunities, and residential options. This article will update you on the developments in Ekkamai, which has matured and is now home to the new project Niche Pride Ekkamai, arriving at the Right Place at the Right Time.
Current Developments in Ekkamai
While Ekkamai's growth has not been rapid or flashy, a look back over the past decade reveals that it has consistently seen new developments and changes almost every year, with over 230,000 square meters of development. At the same time, it retains a peaceful atmosphere as a residential community. This unique charm of Ekkamai makes it a desirable place to live.

- 2018: T-ONE Project - A Grade A office building with an area of 43,700 sq.m.
- 2019: DONKI MALL - A well-known Japanese brand shopping center with an area of 27,000 sq.m.
- 2022: At Ekkamai - A new lifestyle mall with an area of 26,500 sq.m.
- 2023: Marche Thonglor - A lifestyle mall featuring over 50 shops with an area of 52,000 sq.m.
- 2023: Earth Ekamai - A community mall that includes shops, supermarkets, and restaurants.
- 2024: APAC Tower - A new mixed-use building combining Grade A offices and retail space with an area of 79,000 sq.m.
- Soon: OKS Tower - A mixed-use building comprising office and retail space with an area of 10,510 sq.m.
It is evident that the new projects in Ekkamai over the past decade have all been mixed-use and commercial developments. This reflects that Ekkamai is clearly an INTERZONE, being home to several international schools, various international restaurants, and multi-national malls that have emerged over the past ten years. This diversity allows Ekkamai to accommodate a wide range of needs, create new job opportunities, and attract more demand in the area.
Ekkamai North: A Haven for Privacy in the City
When narrowing down the area within the 2.4 km stretch of road, Ekkamai can be divided into Ekkamai North and Ekkamai South, with Ekkamai Soi 12 as the midpoint. These two sibling zones have distinctly different characteristics.

- Ekkamai North: Peaceable Area - Although new projects have been emerging in Ekkamai North in recent years, they have not disrupted the area's reputation for tranquility, making it suitable for residential living. This zone primarily consists of shops, restaurants, international schools, and community spaces, offering a variety of living options while still being conveniently connected to lifestyle amenities.
- Ekkamai South: Commercial Area - In comparison to a home, Ekkamai South can be likened to the front door of Ekkamai, filled with large commercial spaces, lifestyle hubs, office buildings, and hangout spots, creating a vibrant atmosphere with heavy traffic.

From Ekkamai Soi 12 to Ekkamai Soi 30 lies Ekkamai North, a zone characterized by a more peaceful and private atmosphere compared to the surrounding areas, yet still within a 2 km radius (approximately 5-10 minutes) of amenities and lifestyle options. If you prefer not to travel far, within a 1 km radius, you can access lifestyle malls, international schools, and hangout spots on Thonglor within 5 minutes as well.
Ekkamai North also offers multiple access routes, including the Si Rat Expressway, Chalerm Mahanakorn Expressway, Sukhumvit Road, and Phetchaburi Road, allowing for entry and exit via four routes and connecting to two major business districts: Sukhumvit and Asoke-Rama 9.
Who is Ekkamai Suitable For?
The question of ‘Who is Ekkamai Suitable For?’ may seem a bit broad, as the potential of Ekkamai, being an Extended CBD, along with its convenient transportation options via private vehicles and public transport, and the variety of amenities and cultural diversity in the area, makes Ekkamai akin to a magnet attracting various groups of people who are captivated by its charm.
For those who appreciate tranquility amidst urban life, the Niche Pride Ekkamai condominium project, located in the northern zone of Ekkamai, is ready to cater to this diverse group.

- Those looking for a pre-sale condo - The Niche Pride Ekkamai project has already commenced construction to instill confidence in residents, adapting the project to meet the needs of the new generation, and arriving at a time when the area’s development is ripe and attracting interest from both Thais and foreigners.
- Those seeking a second home - With convenient access via the Chalerm Ratch Expressway (Ekkamai-Ramintra), it is ideal for those wanting a second home in the city, separate from their original location in the Ramintra expressway zone, or for parents purchasing for their children to be close to international schools, of which there are many in the area.
- Workers in the EEC area wanting to live in the city - Ekkamai North serves as an EEC Gateway, being not far from the Si Rat Expressway, and is a popular area for Japanese residents, making it easy to commute to work in the EEC zones such as Chonburi, Si Racha, and Rayong.
- Workers in Sukhumvit and the NEW CBD - Sukhumvit 63 connects both Phetchaburi Road, leading to the NEW CBD, and Sukhumvit Road, leading to the heart of Sukhumvit, making it convenient for travel by both private car and BTS.
The Ekkamai area is like a canvas ready for all groups to paint their own picture, not just limited to these four sample groups, but also including singles, small families, creative industry workers, and more.
Land Prices in Ekkamai Have Grown an Average of 34% per Assessment Year
Due to the continuous changes in Ekkamai almost year by year, and the current scarcity of land available for development, land prices have been steadily increasing, with assessed land prices growing an average of 34% per assessment year. The current assessed land price for the years 2023-2026 averages 350,000 THB per square wah, while the actual selling prices of land listed online average around 950,000 THB per square wah, 171% higher than the assessed price.

Exploring the Condo Market on Ekkamai Road

TerraBKK has explored the condos on Ekkamai Road over the past 10 years and found that the supply is not overly dense, with an average of 1-2 projects launched per year, and some years seeing no new launches at all. The price growth has not been dramatic, averaging 5% per year. Currently, there are 4 condo projects still available for sale, all completed and ready to move in, with over 80% sold. The average selling price is around 154,000 - 210,000 THB per square meter. This year, three new projects are set to launch, including Niche Pride Ekkamai, a 39-story high-rise condo expected to launch at around 160,000* THB per square meter, which is lower than the market price and more accessible than other projects in the same area. The other two projects are expected to launch at around 180,000 - 200,000* THB per square meter.

Investment Returns from Condos in Ekkamai
Given the diverse demand from various groups mentioned earlier, the rental yield for condos can average 4% - 5.3% per year. Renting a studio room of 29-36 sq.m. can yield a rental price of 16,000-24,000 THB per month; a 1-bedroom unit of 29-60 sq.m. can rent for about 20,000-47,000 THB per month; a 2-bedroom unit of 55-100 sq.m. can rent for 35,000-83,000 THB per month; and a 3-bedroom unit of 90-166 sq.m. can rent for approximately 80,000-110,000 THB per month.
For second-hand condo sales, the average price is around 160,000 - 240,000 THB per square meter, yielding an average Cap Gain of 3.5% - 5% per year, with returns depending on the condition of the project, common areas, and room layouts.

Niche Pride Ekkamai: A New Luxury Condo Offering Sustainable Comfort
Niche Pride Ekkamai is a 39-story high-rise condo with 879 residential units and 5 retail units, located on Ekkamai Road in the quieter and more private northern zone, ideal for living. The project comes with the concept of “Explore Your Extra Experience”, discovering a higher level of living that encompasses all possibilities every day through four distinct Extra Experiences:

1. EXTRA LIVING EXPERIENCE - Balance Your Life, Drive Your Passion
A luxury condo in Ekkamai that redefines living, offering balance in every dimension, allowing you to live the life you dream of while connecting with every vibrant urban lifestyle.
2. EXTRA FACILITY EXPERIENCE - The Greatest Lifestyle Facilities
Enjoy a large common area designed as Full Floor Facilities, including a rooftop garden of over 7,000 sq.m. and an Olympic-sized infinity edge pool with panoramic views.
3. EXTRA SUSTAINABLE EXPERIENCE - Sustainable Society
Another definition of luxury is living comfortably and sustainably, creating sustainable communities to meet the lifestyle needs of residents both now and in the future by focusing on technology that reduces energy consumption through Smart Living, such as solar energy, waste management, smart mobility, and even the selection of plant species that help absorb CO2 and VOCs.
4. EXTRA SERVICE EXPERIENCE - Extra Experience Journey
Enhance your living experience with elite service that offers premium five-star hotel-level services, including 24-hour concierge, allowing you to enjoy an elite lifestyle both on weekdays and weekends, from the moment you return home to every moment spent in your unit.

ELITE SERVICE includes five-star hotel service standards such as concierge, reception, doorman & bellboy, 24-hour room cleaning, as well as engineering services, pick-up & delivery, changing bed sheets, air cleaning, and premium services like private chefs, spa treatments, and personal assistants.
Niche Pride Ekkamai is a new project from Sena Hankyu Hanshin, a joint venture between Sena Development and Hankyu Hanshin Properties Corp, offering an extraordinary quality of life every day with an elevated living experience, elite service, and sustainable comfort, along with pet-friendly units and features that are friendly to both owners and pets. This project is a valuable investment at a price that is hard to find in this location, starting at 4.99* million or 160,000* THB per sq.m.
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