When discussing key areas with diverse economic potential, many people immediately think of 'Sukhumvit', especially the central Sukhumvit zone known as “Phrom Phong-Thonglor”. This area is filled with world-class lifestyle venues that attract both Thai and foreign residents, making it a prime location that investors are keenly watching. It is a place many aspire to own, perfectly catering to both investment and residential needs.

In the current climate where the real estate market is slowing due to economic conditions, household debt, inflation, and high-interest rates, the demand for property purchases has decreased. Conversely, the rental market continues to show steady demand. Renting homes or condos has become a popular choice for many in this era, as it avoids the long-term financial burden of ownership and allows for easier relocation in the future. Thus, this is considered the best time to buy a condo for those looking to rent it out, as condo prices have not yet risen significantly, allowing for purchases at the lowest costs.

 

Phrom Phong-Thonglor: A True World-Class Destination

        Phrom Phong-Thonglor is an area undergoing numerous Mega Projects, particularly the Em District. The arrival of Emporium and Em Quartier acts as a magnet for further project developments in the area. The latest project, Emsphere, which opened at the end of 2023, is a new shopping center focusing on lifestyle and entertainment, featuring event spaces, a collection of world-renowned fashion brands, and top-tier restaurants. The introduction of Emsphere has expanded The Em District's retail space to a remarkable 650,000 square meters, enhancing the potential of Phrom Phong into a World-Class Shopping Destination.

This area also hosts several headquarters, including Bhiraj Tower @Emquartier, UOB Bank (Head Office), FYI Center, The Parq, and the under-construction 10th Avenue mixed-use project.

 

A Complete Location That Meets All Lifestyle Needs

Phrom Phong-Thonglor is a vital economic area in the city center, equipped with comprehensive amenities that cater to all lifestyle needs, continuously attracting demand to the location.

  • Shopping venues are abundant, catering to every lifestyle, including The EM District (Emporium/EmQuartier/Emsphere), Terminal, K Village, Marche' Thonglor, J Avenue, The COMMONS, 72 Courtyard, 935 Community Mall, 55th Tower, Eight Thonglor, and The Taste Thonglor, among others. Additionally, there are numerous supermarkets catering to residents, especially the large Japanese community in the area, such as Donki Mall Thonglor, UFM Fuji Super Thonglor, Nihon Ichiba @Nihonmura Mall, Makotoya, and Konnichiwa Market.
  • Leading educational institutions and hospitals are available to support residents, including Samitivej Hospital (which offers Japanese language interpretation services for the large Japanese community), Sukhumvit Hospital, Bangkok Hospital, MedPark Hospital, and Camillian Hospital, as well as Ekamai International School, Bangkok International Preparatory & Secondary School (BangkokPrep), The Early Learning Centre International School, Wells International School, and Srinakharinwirot University.
  • Hangout spots include numerous nightlife entertainment venues, catering to a vibrant nightlife lifestyle, such as EM WONDER, a hangout zone in Emsphere featuring beach clubs, bars, nightclubs, lounges, and the Thonglor-Ekkamai area filled with restaurants, pubs, and chill-out spots.
  • Large green spaces like Benjakitti Park and Benjasiri Park provide urban dwellers with a relaxing escape into nature.

 

An International Hub Full of Quality Demand

It is undeniable that “Phrom Phong-Thonglor” is one of the important International Hubs in Bangkok, surrounded by key locations and leading shopping centers, serving as a residential area for high-end living and luxury 5-star hotels. This area is a destination for both Thai and foreign residents, including Europeans, British, French, Germans, and Americans, particularly the Japanese who prefer living in Phrom Phong-Thonglor. The Japanese community is the largest group of expatriates working in Thailand, many of whom choose to reside in this area, working for leading Japanese companies such as Honda, Toyota, Daikin, and companies in the Eastern Seaboard Industrial Estate, which are known for their stability. This group of tenants is responsible, maintains their apartments well, and pays rent on time. They typically seek furnished apartments with complete amenities; singles look for 1-bedroom units of 30-40 square meters, while families prefer larger 2-bedroom units. Rental durations vary from short-term (about 1 year) to long-term (4-5 years).

 

Investment Returns in Phrom Phong-Thonglor Condos

The high-quality demand in Phrom Phong-Thonglor brings significant investment potential for condos, with an average rental yield of 4% - 6% per year.

In the Thonglor area, the rental price for 1-bedroom units of 30 - 60 square meters ranges from 45,000 - 92,000 THB per month, while 2-bedroom units of 50 - 100 square meters rent for 65,000 - 130,000 THB per month.

In the Phrom Phong area, the monthly rent for 1-bedroom units of 29 - 40 square meters is between 25,000 - 35,000 THB, and for 2-bedroom units of 50 - 68 square meters, the rent is between 45,000 – 70,000 THB per month.

The capital gain from owning condos averages around 4% - 7% per year.

*Rental price data from Origin Property.

        

Investment Property & Mutual Agreement: A Steady Income Option

The Investment Property & Mutual Agreement program helps generate returns in the form of dividends from rental income by agreeing to pool income and expenses collectively to create steady revenue. This addresses the challenges investors face in renting out condos, such as difficulties in finding tenants, rental prices not meeting expectations, and the hassle of maintaining units in a ready-to-rent condition. This program is managed by the professional team at Hampton Hotel & Residence Management (HHR), overseeing asset management from tenant sourcing to rent collection, room decoration and maintenance to ensure units are in good condition for rental, and distributing returns to investor owners, including voting rights in the condominium management.

         This is a standard property transaction where the unit owner retains ownership and title deed of the purchased unit. Investors who own units can join the program, agreeing to delegate asset management rights to the program for a period of 10+10 years (with conditions for extending the investment management contract for another 10 years) to allow the HHR team to manage performance.

Even if only 80% of the total units are rented, this program counts income from all units combined, averaging it out and distributing dividends to all investors. Therefore, regardless of the unit's location in the building or whether it is rented or not, investors will receive dividends similarly. This differs from traditional investment programs where lack of tenants results in lost income. It also helps bridge gaps during contract transitions or while finding new tenants, allowing investors to receive continuous returns for up to 20 years.

 

The Best Time to Own Property with Real Estate Stimulus Measures

Currently, it is an excellent time to own property, supported by government initiatives aimed at stimulating the economy through the real estate sector, such as reducing property transfer registration fees from 2% to 0.01% for properties with a purchase price and appraised value not exceeding 7 million THB and mortgage amounts not exceeding 7 million THB per contract, and LTV measures allowing an additional 10% loan on the collateral value for extra expenses like decoration or home improvements, making it easier for people to secure loans for homes/condos. Additionally, special loans from state banks are available to reduce the costs of purchasing homes and condos.

 

PARK ORIGIN Thonglor: Elevating Life in the Heart of Thonglor

The project is located on Soi Thonglor 10, accessible from both Thonglor and Ekkamai, connecting to Sukhumvit and Phetchaburi roads, with access to two BTS stations: Thonglor and Ekkamai. This project is situated in the heart of Thonglor, surrounded by lifestyle attractions, hangout spots, and premium dining options.

       

         The project features international-level design by Tandam, DWP, and Trop, renowned companies that create beauty and distinction. The common areas offer over 60 amenities* to ensure residents' comfort, along with exclusive services from the INTERCONTINENTAL GROUP OF COMPANIES, providing residents with exceptional services that elevate their lifestyle to that of a 5-star hotel.

Currently, the average condo price in the Thonglor area ranges from 220,000 to 350,000 THB per square meter, while PARK ORIGIN Thonglor starts at approximately 260,000 THB per square meter, making it an accessible project in a prime location.

 

PARK ORIGIN Phrom Phong: A Condo That Meets Every Lifestyle, Connecting Life to the City in an Instant

         PARK ORIGIN Phrom Phong is the only condo currently for sale on Sukhumvit 24, conveniently accessible from Sukhumvit Soi 22 or 24 and Rama 4 Road. The project is approximately 600 meters from the BTS Phrom Phong station and within 1.3 km of The Em District shopping complex.

The project features over 10 rai* of green common areas, based on the “Urban Forest” concept, integrating urban living with nature, allowing residents to live amidst lush gardens in a private and serene atmosphere in the city. It comes with HI-End facilities fully equipped in every building.

It is undeniable that Phrom Phong-Thonglor is a truly prime location in the heart of Sukhumvit, with comprehensive amenities and world-class lifestyle destinations that continuously increase the value of this area. For anyone looking for a project in the Sukhumvit area, PARK ORIGIN is an interesting project worth considering at this time. Interested parties can register for more information.

PARK ORIGIN Thonglor can be registered for more information at the Website: https://rb.gy/ncp42y Line: https://lin.ee/0J3N8iq or call 1498.

PARK ORIGIN Phrom Phong can be registered for more information at the Website: https://bit.ly/46maEqE Line: https://lin.ee/LnkZKRN or call 1498.