Phuket is a province with great potential, recognized not only as a world-class destination but also positioned as a key city in the southern region for significant economic development in the country. Therefore, it is no surprise that Phuket is no longer just a tourist city but has also become a business hub attracting global attention. This has made the condominium market in Phuket particularly appealing to investors, especially in new locations like ‘Bang Tao Beach’, the site of the SO ORIGIN BANGTAO BEACH project, which we will explore in this article.

Phuket: A Luxury Tourist City with Long-Term Residents

The tourism potential remains the top strength of Phuket, especially after recovering from COVID-19. New groups of tourists, such as those seeking workation, often stay for extended periods ranging from 10 to 45 days. According to holidu.co.uk, Phuket ranks 10th among the best cities for workation (The Best Cities In The World For A Workation), leading to a return to normalcy in Phuket's tourism situation. From January to September 2023, the accumulated number of tourists reached 8,219,387, an increase of 58.64% compared to the same period last year.

As of September 2023, Phuket generated a revenue of 263,147 million baht from tourists, with 14,784 million baht from Thai tourists, averaging 6,689 baht per person, and 248,362 million baht from international tourists, averaging 41,331 baht per person. The occupancy rate for tourists in Phuket has also returned to levels close to those before COVID-19, with a rate of 72.77% in 2022, similar to the 75% occupancy rate in 2018-2019.

Interestingly, in the first half of 2023, the occupancy rate increased to 81%, with an average room rate of 4,371 baht per night, leading to a 55% growth in average daily room rates compared to the previous year. The main tourist groups include Russians, Chinese, Indians, and Australians.

The Condominium Market in Phuket

Currently, Phuket has a cumulative supply of condominiums from 2013 to 2022 totaling 24,211 units, with a sales rate of 76.9%. The beachfront condominiums can be divided into four zones: Bang Tao Beach (45%), Layan Beach (31%), Nai Yang Beach (18%), and Kata Beach (6%). In 2022, 350 new units were launched, with a project value of approximately 2,107 million baht.

Another interesting aspect is that each year from 2018 to 2022, about 2,000-3,000 condominium units were transferred in Phuket. Even during COVID-19, the transfer rate decreased but rebounded to 23% in 2022, particularly with the transfer of ownership by foreigners increasing by 46% in 2022. The proportion of ownership transfers between Thais and foreigners shows a clear increase in the share of foreigners from 2018 to 2021, reflecting the popularity of Phuket condominiums among foreign buyers.

Bang Tao Beach: A Large Beach with a Distinct Lifestyle

Phuket has more than 10 beaches, but Bang Tao Beach stands out for its convenient access to various locations within 30-40 minutes. This is due to the main road, Si Sunthon, which connects easily to Thepkrasattri Road, the main road of Phuket, making it easy to travel to the city center, whether to Central Phuket or the Old Town, which is a business and tourism hub.

For connections to other popular beaches on the Andaman coast, such as Surin Beach, Kamala Beach, Patong Beach, Karon Beach, or Kata Beach, the Kamala-Patong road can also be used to travel within 30-40 minutes. Additionally, it is closer to Phuket Airport than other beach areas, making Bang Tao Beach a popular choice for both short and long-term stays for foreigners.

Exploring Bang Tao Beach: What Each Zone Offers

Bang Tao Beach is a beach with diverse land use, blending tranquility suitable for relaxation with convenience for shopping, resembling a midpoint between the active nightlife of Patong Beach and the passive vacation vibe of Kamala Beach. This makes Bang Tao Beach reflect a quiet luxury that combines vibrancy from chilling and gathering spots while still maintaining a peaceful atmosphere ideal for relaxation, similar to a retirement destination chosen by expatriates.

Moreover, it is conveniently located near the airport and shopping centers, with amenities such as hospitals and international schools within the area, making it popular among both Thais and foreigners. When dividing the land use in Bang Tao Beach, it can be categorized into four zones:

  • Beach Lifestyle Zone - Bang Tao Beach is a white sand beach over 8 km long, tranquil, and offers clear sunset views, making it ideal for relaxation. The beachfront area features fine dining restaurants, beach clubs, pubs, and private hotel beaches.
  • Luxury Hotels and Villas Zone (5 Stars hotel & Villas) - Most hotels in the Bang Tao Beach area are 4-5 star hotels and luxury villas, making it a luxury destination with average room rates ranging from 5,000 to 20,000 baht per night, such as SAii Laguna Phuket, Banyan Tree Veya, Dusit Thani Laguna Phuket, Hilton Garden Inn, or Movenpick Resort.
  • Commercial & Shopping Zone - Located at the intersection of Ban Noi Cheong Thale Road and Si Sunthon Road, this area has several shopping venues, mostly community malls and avenues that combine convenience in one place, including Boat Avenue, Porto de Phuket, Plaza del Mar, and Bang Tao Night Market.
  • Residential / Community Zone - The residential community is located near Ban Noi Cheong Thale Road and Si Sunthon Road, featuring both general communities and luxury villas.

SO ORIGIN BANGTAO BEACH: A New Condominium Project in Bang Tao

SO ORIGIN BANGTAO BEACH is a new project from Origin Property under the SO ORIGIN brand, a new high-end condominium located in Bang Tao Beach, situated on the first Origin Resort World in Phuket, which is a large mixed-use development of over 22 rai, comprising luxury condominiums, hotels, pool villas, and a beach club, with a total value exceeding 7 billion baht, located just 400 meters from Bang Tao Beach.

The location of the SO ORIGIN BANGTAO BEACH project is indeed a prime location, as most of the Bang Tao Beach area is reserved for 5-star hotels, leaving little room for residential development. The SO ORIGIN BANGTAO BEACH project is still situated in the vicinity of hotels, surrounded by luxury villas, close to the shopping center of Bang Tao Beach, and has easy access to Si Sunthon Road, allowing for convenient travel to Phuket Airport, other beaches, or Phuket city.

SO ORIGIN BANGTAO BEACH is only 400 meters from Bang Tao Beach, making it the closest project compared to other branded residences or projects currently on sale. At the same time, it launches with a starting price of 3.59 million baht, while most surrounding projects are priced around 3-6 million baht. This pricing and location make SO ORIGIN BANGTAO BEACH highly attractive for both investment and personal residence.

SO ORIGIN BANGTAO BEACH: Experience a Luxury Lifestyle on Bang Tao Beach

SO ORIGIN BANGTAO BEACH is a new condominium project on Bang Tao Beach, consisting of 3 residential buildings and 1 clubhouse, with a total of 545 units, with room sizes ranging from 26-50 square meters, along with complete common facilities.

The SO ORIGIN brand represents stylish residences targeting the high-end condominium market, strategically located in prime areas of the city, similar to the location of the SO ORIGIN BANGTAO BEACH project, designed to align with the character of Bang Tao Beach, which is tranquil and suitable for relaxation, convenient for living, and offers sunset views along the coastline. The project comes with the concept of ‘SO EVERLASTING, BEYOND TIME’ and boasts four key strengths:

  • Best Location, Located at Bang Tao Beach - This new project is the closest to Bang Tao Beach, just 400 meters away, allowing for a beach lifestyle at all times.
  • Prime Mixed-use - Surrounded by diverse land use, a quality community that is peaceful, including beach clubs, 5-star hotels, branded residences, and luxury villas.
  • Best Price - Starting at 3.59 million baht, which is a very good price compared to other projects in the area priced around 3-6 million baht, with an average price of approximately 125,000 baht/square meter.
  • Origin Resort Investment Program - A newly designed investment program that can generate yields from rental income consistently, differing from other projects.

Investing Made Easier with a New Investment Program

As a new project in a prime location with high demand from both investors and buyers for personal residence, the ORIGIN RESORT INVESTMENT PROGRAM has been designed to better meet the needs of investors. A professional team from Hampton Hotel & Residence Management (HHR) will assist in finding tenants or guests, providing full-service management comparable to a 5-star hotel for a continuous period of 10 years, generating returns through quarterly dividends.

ORIGIN RESORT INVESTMENT PROGRAM is designed to differ from other rental investment models that require a transition period for tenants. In contrast, the Pool Rental Program will provide average returns for every unit. Buyers of units for investment will own the condominium title deed as usual, can rent it out without managing tenant searches themselves, and receive returns from both rental dividends and future value appreciation.

SO ORIGIN Bangtao Beach is a condominium ready to meet all needs for investment and residence in the prime area of Bang Tao Beach, with a starting price of only 3.59 million baht*. A new investment opportunity through the ‘Origin Resort Investment’ program that will provide consistent returns for investors over a continuous period of 10 years, with ownership of the unit. Interested in the project? Click https://bit.ly/3uj1Qnk

Additionally, the affiliated company of Origin, Hampton Hotel & Residence Management (HHR), will manage the investment by finding tenants, maintaining the unit, and providing full-service comparable to a 5-star hotel, ensuring continuous dividends through a mutual benefit rental program that shares returns based on investment proportions.

For those interested, don’t miss out! On November 25, the first unit reservation for investment will open, along with a seminar on investment tips from Khun Fluke Kirikorn Masayawanich – a famous businessman and host, Khun Fuanglada Sarani Sanguanruang - owner of the LDA page, and Khun Art Thanakorn Wuttipong - Head of Investment Property Origin Nationwide.
Special offer for customers who reserve at the event: guaranteed returns of 7% for 10 years*, discounts up to 200,000 baht*, and round-trip tickets with accommodation from Banyan Tree Phuket for 2 nights.
See you at Staybridge Suites Bangkok Sukhumvit (Sukhumvit 24) from 1 PM onwards. Limited to only 30 seats. Reserve your seat and get more information by clicking https://bit.ly/3QKtAtR.