Since the real estate brand “BRITANIA” (or simply BRI) announced its new identity and personality, it has elevated its Brand Promise with the commitment to “CRAFT a life you love”, aiming to provide a CRAFTED EXPERIENCE that reflects the uniqueness of the brand. This is achieved through meticulous attention to detail, allowing residents who become part of the BRITANIA family to live the life they love.

The concept of “CRAFT a life you love” at BRITANIA focuses on delivering customer value by designing ‘every happiness’ for everyone in the home. This involves thinking, creating, and presenting solutions that enable residents to live as they wish, as they choose, and as they desire, thereby enhancing their lives and the quality of their community, akin to being a “close and important friend.”

The essence of CRAFT a life you love stems from BRITANIA's understanding of its residents, which is that “a home is an environment filled with love, a place that shapes growth and self-discovery throughout life. Therefore, we must deeply understand and care for the needs of everyone in the home to design living experiences that allow residents to pursue their interests and passions forever.”

As a result, BRITANIA has dedicated time to studying the behaviors of residents to crystallize service models that align with the lifestyles of its target audience. One outcome of this is the BRITANIA CRAFT SERVICES package, a first in the real estate industry, delivering elevated living service experiences without the worry of home maintenance.

“Since most of BRITANIA's customers belong to the Gen Y demographic, a group that values work-life balance and often prioritizes relaxation activities after work, such as fitness and socializing with friends,”

“Thus, to allow this group to live the life they love instead of spending time on home maintenance, BRITANIA has designed the BRITANIA CRAFT SERVICES to take care of home maintenance and various systems within the home on behalf of the residents, enabling them to use that time for activities they love,” said Mr. Surin.

BRITANIA CRAFT SERVICES represents the first comprehensive home care service experience in the real estate industry, in collaboration with Primo Service Solutions Public Company Limited, experts in comprehensive property management.

The BRITANIA CRAFT SERVICES package is now available for homes in BRIGHTON, BRITANIA, GRAND BRITANIA, and BELGRAVIA for properties booked after September 1, 2023, with varying years and service frequency depending on each project segment. Residents can enjoy free services for up to 3 years*, covering all aspects for home lovers, including:

  • Residential cleaning services

  • Ozone disinfection services to eliminate germs, bacteria, dust mites, and mold

  • Air conditioning cleaning services for units ranging from 9,000-36,000 BTU by professional technicians for up to 3 units

  • Electrical system checks, including light bulbs and various connection points

  • Plumbing system checks, including faucets, water pipes, and pump operation

  • Garden maintenance services, including lawn mowing and shrub trimming

Just by looking at the service details, it is clear that everyone who chooses to live in a ‘house’ will encounter these maintenance tasks and spend considerable time on these chores. However, BRITANIA simplifies home maintenance, allowing residents to live more easily. This is just one part of the service development aimed at elevating living standards in line with the CRAFT a life you love concept. In the future, BRITANIA is ready to develop new service models to comprehensively meet the living needs of residents even further.