Lalin Property emphasizes that “potential personnel” are the “key” to sustainable business growth amidst challenging economic conditions. The company aims to open up a world of learning, enhancing management skills and strategic planning creatively, while ensuring a comprehensive understanding of the organization's operational system. The goal is to foster new ideas that lead to the most effective work outcomes to achieve the set business objectives.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of ‘homes built on good intentions’, revealed that the company has consistently experienced continuous growth each year. To ensure that we can adequately support this growth, we place great importance on developing leadership skills and personnel within the organization by creating workshops to rethink approaches that can reduce work processes while simultaneously increasing tangible work outcomes. We have adopted the Ecosystem Leadership concept through Lalin Academy as a working guideline within the organization to learn about the operational systems of each department, creating opportunities for beneficial innovative thinking for endless development.

“Conducting business today is vastly different from the past as it requires adaptation (Transformation) and changing business models to cover all aspects under increasingly rapid time constraints. Therefore, the goal of creating quality workers and promoting them to leaders who can manage work across the entire Ecosystem is one of the ultimate objectives that Lalin Property aims to achieve within the organization,” Mr. Churachart Chakrakul stated.

In the past, Lalin Property has continuously implemented personnel development plans each year. In addition to plans for enhancing work potential or Hard Skills, such as courses on analyzing real estate business trends, developing skills according to job functions, improving service quality, enhancing digital marketing skills, and developing concepts towards excellence, the company has also started to provide an overview of the real estate business to employees and launched the LALIN Smart Engineer training program in the first quarter. The company also trains new employees in Service Mind to help them understand the organization’s DNA, enhancing their Soft Skills to foster a positive mindset for better work attitudes. “Working in today’s era requires both Hard Skills and Soft Skills, akin to using the “brain” and “heart” together in work to drive the organization’s operations as effectively as possible. The plan for developing Soft Skills that the company prioritizes will cover various aspects, including Creativity, as having new creative ideas will provide the organization with more diverse work options; Collaboration, as the ability to work with others is a crucial skill that facilitates achieving objectives more easily and can also be applied in daily life; Adaptability, as developing employees' adaptability skills to respond quickly to various situations is another factor that will help the organization navigate crises effectively; and finally, Time Management, as enhancing skills in this area will improve work efficiency, allowing personnel to balance both work and personal life, enabling them to live their work life harmoniously while increasing energy for work and continuously creating new things that align with Lalin DNA,” Mr. Churachart concluded.

For more inquiries and information about Lalin Property, please contact:
Call Center 1778 or https://www.lalinproperty.com/news/ecosystem-leadership/