“A man is not a whole and complete man, unless he owns a house and the ground it stands on” - a quote from Walt Whitman, an American poet and writer. This short sentence perfectly reflects the dream of homeownership.

Although it speaks of the American Dream, it resonates with the aspirations of people worldwide. When envisioning the ideal home, Sethasiri Don Mueang stands out as a dream housing project that embodies not just the American Dream but also the dreams of many around the globe. It is not merely a large dream home; it is a project that harmoniously blends value and luxury, as suggested by the article's title, Where Value Meets Luxury.

Sethasiri Don Mueang in a Rare Location of Don Mueang (Location Value)

It is not easy to find single-family home projects in a location that is almost adjacent to the main road in Don Mueang, which is currently influenced by the expansion of northern Bangkok. Although there are not many tall buildings due to urban planning restrictions, the locations along the main roads have all been claimed.

Looking back at the changes in land use over the past 20 years, the urban expansion in Don Mueang has become dense along secondary roads such as Songprapa Road, Klong Prapa Road, Saimai Road, and Chaeng Watthana Road. The land along main roads like Vibhavadi Rangsit Road, Chidwutakhat Road and Kampaeng Phet 6 Road has been heavily utilized since 2004, with the remaining undeveloped land primarily located within Pracha Uthit Alley, which has seen increased utilization over the next decade.

Currently, even within Pracha Uthit Alley, almost all areas have been utilized, and there is hardly any undeveloped land left near Kampaeng Phet 6 Road, making Sethasiri Don Mueang a housing project in a Rare Location closest to the main road in Don Mueang.

“Don Mueang” Land Value Grows at an Average of 8% Per Year (Land Value)

The urban expansion towards northern Bangkok has led to increased residential development, job opportunities, and amenities in the area, resulting in rising land prices. According to TerraBKK Research, an analysis of land sale prices over the past five years shows that land prices in the Don Mueang area have grown at an average of 8% per year, with the current average land price at 182,000 Baht per square wah. This growth in land prices reflects the increasing value of the location.

“Don Mueang” is also one of the locations with the highest land price growth in 2022 (Land Value), according to the index of vacant land prices before development in Bangkok and its vicinity for 2022 (data from the Housing Finance Information Center, Government Housing Bank). The land around the Green Line BTS in Chatuchak, Bang Khen, and Don Mueang has seen the third-highest increase in land prices, with a growth rate of 16.6% compared to the previous year.

Sethasiri Don Mueang is located adjacent to the main road, approximately 300 meters from the Red Line BTS, making it one of the few single-family home projects in Bangkok that is close to the BTS. This Rare Location continues to enhance the project's value.

Surrounded by Magnet Locations (Surrounding Value)

With the continuous urban expansion towards northern Bangkok, no one can confidently say that Don Mueang is a distant location anymore. The area has transformed from a low-rise residential area to a mix of both low-rise and high-rise residences. The expansion of job opportunities and amenities has created multiple hubs around the area, making it a polycentric city with significant magnet locations that attract large demand.

From the Don Mueang area, one can easily access important magnet locations such as Don Mueang International Airport, Impact Arena Exhibition Center, Chaeng Watthana Government Complex, and Kasetsart University, all within a service radius of 3-5 km, with a combined traffic volume of 134,700 people. Being in proximity to these magnet locations reflects the intensity of land use effectively.

Due to the urban nature of the area, residents can access various amenities covering workplaces, commercial hubs, educational institutions, and medical facilities within 20-30 minutes. Examples include Harrow International School, Phraharuthai Don Mueang School, St. Francis Xavier School (Muang Thong Thani), Central Chaeng Watthana, North Park, Central Ram Inthra, IT Square, Chulabhorn Hospital, and Mongkutwattana Hospital. Additionally, the connection to Don Mueang Airport is facilitated by a Skywalk just across the road, along with future opportunities from the northern Bangkok expansion, such as:

  • CPN x BTS – A project rumored to develop this land into a mixed-use project comprising a shopping center, office buildings, condominiums, and a school on a 48-rai plot connecting Phaholyothin and Vibhavadi Rangsit roads.
  • Don Mueang Airport Phase 3 – Development to enable Don Mueang Airport to accommodate 40 million passengers per year, constructing a third passenger terminal along with a boarding bridge, parking area, and upgrading the first terminal, adding approximately 166,000 sq.m.
  • Chaeng Watthana Government Complex Phase 2 – Adding office buildings and parking structures, an 11-story building on an 81-rai plot.

Travel Potential (Accessibility Value)

What reflects that Sethasiri Don Mueang is a single-family home project in an urban location, similar to condominiums, is its travel potential. The project connects to main roads such as Chidwutakhat Road and is easily accessible to Vibhavadi Rangsit Road and the Don Mueang Tollway. It is also close to U-turn points and expressway entrances, making commuting into the city quite convenient.

Moreover, it connects to the BTS, with the Red Line BTS Don Mueang Station located right in front of the project, only about 300 meters away, making it one of the closest single-family home projects to the BTS.

Sethasiri: The First Project in 2023 from Sansiri, the Ideal American Dream Home

Owning a large house in the suburban outskirts, away from the chaos, with a front yard covered in green grass, surrounded by friendly neighbors, and living together with family is undoubtedly a dream that reflects the success and status of the homeowner.

The wealth reflected by owning such a home represents the ideal American Dream lifestyle from the 1940s-1950s, where many Americans aspired to own grand homes, as during that time, a house symbolized status, success, and immeasurable value, creating an ideal that has been upheld through generations. The American Dream is not just a way of life but has also been conveyed through poetry, articles, films, and music.

While the Sethasiri Don Mueang project may closely resemble the dreams of Americans, there is a slight difference between the American Dream home and Sethasiri Don Mueang. This project is not located in a desolate suburban area but is instead a single-family home in an urban location, connected to expressways, near the BTS, and surrounded by numerous top-notch amenities.

Sethasiri Don Mueang is the first project in 2023 under the luxurious home brand Sethasiri, revamped in a new Georgian style series that embodies simplicity and classic elegance while immediately conveying luxury and perfection. Thus, it is not wrong to say that this project represents a luxurious ideal home in the American Dream, and with various elements, Sethasiri Don Mueang is a project that perfectly merges value and luxury.

Luxury Design with Georgian Style Reflecting Elegance While Maintaining Classicism

Sethasiri Don Mueang features a new design called “Georgian Design”, an architectural style developed during the British Georgian era under King George IV of England (1714-1830), which also influenced American architecture, especially in Ivy League institutions such as Connecticut Hall at Yale University, Massachusetts Hall at Harvard University, and Dartmouth College in New York City. Additionally, Georgian architecture is evident in the design of other structures like churches, public buildings, and various institutions.

The Georgian architectural style emerged during the Industrial Revolution, characterized by luxury and elegance, inheriting elements from Gothic architecture but simplifying decorations to present luxury through symmetry. This symmetry is conveyed through the shapes of gabled roofs, window shutters, door placements, and classic patterns, making it a popular style among American elites.

The Georgian architectural style also served as a model for later architectural styles such as Federal Style, Gothic Revival, and Victorian architecture, marking significant architectural traces, just as the Industrial Revolution profoundly impacted the present. This inspiration drives Sethasiri Don Mueang to reflect through its home design, aiming to present a model of luxury that transcends time.

Luxury House Factors Present in Sethasiri Don Mueang

Sethasiri Don Mueang can be confidently described as a Luxury House because it is a project that comprehensively meets the needs of residents. This aligns with research from TERRA BKK on “THE MOST POWERFUL OF REAL ESTATE BRAND 2022 and in-depth research on consumer behavior based on the concept of GOOD HEALTH AND WELL-BEING,” which states that the key factors for choosing a luxury residence include after-sales service, security systems, a good neighborhood environment, and usable space within the home. All these Luxury House Factors are present in Sethasiri Don Mueang.

  • Home for 3 Generations - More than just beautiful design and reflecting the identity of residents, the project is designed for practical use, accommodating the different needs of family members, including Universal Design for elderly residents, ensuring everyone in the family enjoys a comfortable life. The open-plan layout on the ground floor connects spaces within the home, creating a spacious and airy environment for family activities, including His & Her bathrooms for simultaneous use.
  • Luxury Function - Features found in luxury homes such as Double Volume Living, with high ceilings providing a luxurious, spacious feel, enhancing interaction among family members, and a Grand Master Bedroom with a large area, walk-in closet, and spacious bathroom.
  • Sustainable Home - Innovative housing solutions that promote sustainable living, with EV Chargers and Solar Panels installed in every home.
  • LIV-24 - Real-time 24-hour security technology, a serious standard of security systems that Sansiri has always prioritized, with technology connected to security systems and full building engineering control, including preventive maintenance before incidents occur and immediate problem-solving capabilities when incidents arise.
  • Plus Property - A project management team under Sansiri that enhances the convenience of living and lifestyle for residents.

Luxury Environment: Live Proudly in Luxurious and Elegant Common Areas

Sethasiri Don Mueang features luxurious common areas spanning over 4 rai, under the concept of “Landscape Terrace”. The design reflects classic Georgian style, emphasizing grandeur from the project entrance (Main Entrance) with a central court area resembling a home’s entryway, welcoming residents and guests before entering the project. The first area encountered is the Water Terrace, featuring beautifully landscaped gardens along the lake, blending order and natural freedom, creating an atmosphere that draws attention to the Clubhouse.

Inside the Clubhouse, designed with the concept of “Time Capsule But the Memory is Forever”, emphasizes Georgian style that is elegant and classic. The first floor features a high Double Volume Lobby, creating a luxurious and airy feel, a Kid’s Club Room for children's activities, and a second floor with a Game Room for family relaxation and a GYM equipped with modern fitness equipment. Outside, there is an 8x25 meter swimming pool, a children's pool, a pool deck, and a lower terrace with seating by the water for relaxation and lake views.

Next is the Green Terrace, a long garden area of over 2 rai, designed in a formal Georgian garden style with geometric patterns, incorporating various plant species for a natural look, adorned with fountains and European-style tea tables, providing a relaxing, elegant, and classic atmosphere.

Finally, there is the Sansiri Backyard, an organic vegetable and fruit garden area where residents can grow their own produce, promoting healthy living with pesticide-free plants.

Sethasiri Don Mueang is a new series of Georgian-style homes that allow you to live elegantly and proudly in a location adjacent to major roads surrounded by numerous amenities, starting at a price of 13 million Baht. Register to visit the project and receive special offers first at http://siri.ly/nXYKpx1.