The Central Group invites Thai shoppers to fly abroad during the long holiday, enhancing their premium shopping experience at 5 luxury department stores in 5 countries: Selfridges in England, Rinascente in Italy, KaDeWe in Germany, Illum in Denmark, and Globus in Switzerland. This marks a significant achievement for Central Group in expanding its luxury department store business, strategically located in major European cities that every traveler must visit. Recently, all 5 department stores have transformed their spaces to welcome the high season for tourists from around the world, especially Thai shoppers who are The 1 members, allowing them to earn The 1 points and enjoy various exclusive privileges throughout 2023.

For Thai shoppers planning to travel to Europe during this high season, don't miss out on shopping for famous brands that cater to every lifestyle at the 5 luxury department stores of Central Group, along with exclusive privileges for Thai customers who are The 1 members, as detailed below:

  1. Earn The 1 points when shopping at Rinascente (1 point for every €1 spent), KaDeWe (1 point for every 1 Euro), Illum (1 point for every 7.5 Danish Kroner), and Globus (1 point for every 1 Swiss Franc at Zurich, Geneva, and Lucerne locations).
  2. Get a 10% discount on selected items by showing The 1 APP.
  3. Receive up to 15% cashback when spending with participating Central The 1 credit cards (valid until December 31, 2023).
  4. Exclusive services for The 1 members, such as personal shopping assistants, gift wrapping, fast track tax refund services, and delivery to your hotel.

Selfridges in England

Central Group and Cigna recently completed a deal to acquire Selfridges in August 2022. Located in the heart of London, Selfridges is a timeless favorite among shoppers worldwide, recognized as the Best Department Store in the World for four consecutive years at the Global Department Store Summits. It offers a memorable shopping experience with over 500 luxury brands, including ALEXANDER MCQUEEN, LOUIS VUITTON, TIFFANY & CO., GUCCI, BVLGARI, and more. Visitors can also enjoy 2D art displays created by renowned artists throughout the year, along with various activities such as cinemas, restaurants, and a skateboarding area, making it one of the most comprehensive entertainment and lifestyle hubs in the UK. Specially for The 1 members, shopping can be done through Selfridges.com from anywhere in the world.

Rinascente in Italy

With a history spanning over 150 years, Rinascente is known for its classic Italian architecture and is considered the most modern department store in Italy, featuring luxury products from renowned brands, including the latest additions like LOEWE, ZIMMERMANN, VIVIENNE WESTWOOD, MARNI X CARHARTT, and BOYY. The store offers a Personal Shopper service for in-store assistance and Rinascente On Demand, allowing direct chat with a personal shopping assistant via Line: @RinascenteOnDemand. Special events include the Textile Wave campaign showcasing home textiles from February 17 to March 15, and the Maison Margiela Takeover at the Milan branch from February 20 to March 5, along with the De Gusto Easter Edition campaign from March 16 to April 9.


KaDeWe in Germany

Renowned as the most famous department store in Germany and Europe, KaDeWe has been a staple in Berlin since 1907, offering a superior shopping experience with luxury brands like GIVENCHY, BALMAIN, JACQUEMUS, ISABEL MARANT, STELLA McCARTNEY, OFF-WHITE, and beauty brands like CHARLOTTE TILBURY and BYREDO. The 6th floor is a food paradise with restaurants and bars, including the new French restaurant The Brasserie Hélène, providing a top-notch dining experience, making KaDeWe a one-stop destination for shopping and dining.

Illum in Denmark

Located in the heart of Copenhagen, Illum is recognized as one of the best department stores in the world. This summer, it has undergone a modern transformation with a “Futuristic” theme, offering a selection of brands from Scandinavia and globally across fashion, beauty, and lifestyle, including the new RIMOWA store, IRO, The Vintage Bar, and a full concept store from CELINE opening at the end of March. Illum On Demand allows customers to chat with staff via WhatsApp at +45 28 93 63 19, and special campaigns for Thai shoppers include Valentine 2023 promotions and a Beauty Campaign starting March 1, along with a Party Campaign for socialites beginning mid-March.

Globus in Switzerland

Globus is a leading department store in Zurich, Switzerland, offering top brands from around the world to meet every shopper's lifestyle. In the first quarter of this year, new brands have been introduced across various categories, including home and lifestyle brands like DYSON and ASSOULINE, fashion brands like PRADA MEN, ZEGNA, LOEWE, children's fashion brands like PALM ANGELS, MARCELO BURLON, and beauty brands like DR. BARBARA STURM and THAMEEN LONDON. Beauty Days promotions with special discounts and activities will be held from March 23 to April 9.

Experience an elevated journey that makes every trip meaningful and memorable through shopping for top brands curated just for you, along with exclusive privileges for The 1 members available today at the 5 leading luxury department stores of Central Group across Europe: Selfridges in England, Rinascente in Italy, KaDeWe in Germany, Illum in Denmark, and Globus in Switzerland.