Nowadays, if we scroll through our social media feeds, we can see countless dog and cat lovers sharing adorable moments with their beloved pets. The attitude of the new generation shows that they care for their pets not just as companions but as integral members of their families. This phenomenon is referred to as Pet Humanization.

This pet-keeping behavior is not new; it has existed for a long time but became more pronounced after the COVID-19 pandemic. This phenomenon has become an inseparable part of modern society, with more people choosing to live alone and the emergence of an Aging Society. These two groups are increasingly adopting pets to alleviate loneliness, leading to a perspective that views pets as family members.

In line with this, Morgan Stanley, a global financial services company, defines this pet-parenting behavior as “Petriarchy”, or what is commonly referred to in Thailand as “Dog and Cat Slaves”. Currently, 70% of pet owners are paying more attention to their pets, resulting in increased spending on pet-related products. This growth trend aligns with the Thai pet market, which has been growing at about 5-10%, as noted by Thonglor Animal Hospital at the beginning of 2022.

Major Development: The Pioneer of PET-FRIENDLY for Over 20 Years

            These factors reflect that dog and cat lovers are not just a ‘trend’ but are becoming a norm, prompting the real estate industry to pay attention and create opportunities for pet-friendly housing, including condos.

However, fulfilling the happiness of animal lovers may not just be about allowing pets; it also involves considering various delicate aspects, such as creating a pet-friendly environment and establishing regulations for cohabitation. After all, when keeping pets in condos or communities, we must coexist with those who do not have pets.

           

When it comes to the number one pet-friendly condo developer in Thailand, Major Development stands out for its understanding of the pet-loving community. It is the first real estate company in Thailand to allow pets in all its projects. Its long-standing reputation in this area is reflected in the TERRAHINT Brand Series 2021 research, which found that Major Development scored 44 in Brand superiority for PET-FRIENDLY, the highest in the real estate market.

Major Development's Pioneering PET-FRIENDLY Approach Comes from Over 20 Years of Experience

For 20 years, since its early projects like Hampton Thonglor 10, a luxury high-rise condo that many people may not know allows pets, the inner passion for pets of the management, led by Phetlada Phuwaluck, who is a pet lover herself, has truly resonated with fellow animal lovers. This has become the starting point for developing pet-friendly living spaces, not just to attract pet lovers but also to design areas that allow non-pet owners to coexist happily with pet owners.

Thus, Major Development condos are not just about allowing pets; they stem from over 20 years of experience in integrating Pet Insights with Customer Insights, evolving into Pet-Friendly Residences under the MAJOR PETSCAPE concept, which addresses every aspect of living harmoniously with pets. This includes collaboration with various pet care experts.

For example, partnering with Thonglor Animal Hospital to provide advice on designing living functions that enhance the quality of life for both people and pets, collaborating with Thipha Insurance to create insurance plans tailored for pet owners, and initiating the Petscape Manager team to involve pets in testing functions to discover Pet Insights through behavior studies and material selection for living spaces.

Comprehensive Thinking for Sustainable Happiness for Both Pet Owners and Non-Pet Owners

            The aforementioned collaborations have led to the creation of the MAJOR PETSCAPE concept, which aims to address all contexts of living with pets. Major Development does not only focus on providing equal value for coexistence between people and pets but also considers the relationship between non-pet owners and pet owners, hoping to instill responsible pet ownership behaviors in pet lovers.


Components of MAJOR PETSCAPE Include:

  • Petscape guide: Clear guidelines for cohabitation to ensure that residents with and without pets can live together harmoniously, such as registering the history of every pet in the project, selecting appropriate types and sizes of pets for the living space, and clearly dividing common areas between people and pets. These regulations will vary by project, for example:
  • Pet-free zones (lobby, fitness center, swimming pool, library)
  • Pet-allowed zones but must be in a closed transport device (elevator, mail room)
  • Pet-allowed zones but must be leashed at all times (jogging track, parking area)
  • Dedicated pet areas (PET ZONE)

 

  • Petscape design: Every element for pet ownership in condos is advised by experts. Not only is the design of spaces tailored to the activities of pets considered, but even small details are not overlooked by Major Development, such as double walls between condo units to reduce pet noise disturbances or designing pet-friendly grass in the PET ZONE that is easy to clean.

For example, Metris Pattanakarn – Ekkamai features a prominent Pet Zone in its common area, along with double gates for added security for pets and a waste segregation system to separate pet waste from other types of waste, demonstrating thoughtful planning for true animal lovers.

Or the project Metris District Ladprao, which has introduced a new common area function called Cat Haus, a zone for cats with plenty of play areas, and a Multi-Pet Play Room that caters to a wider variety of pets, including cats, birds, rabbits, and rodents. This represents another step in MAJOR PETSCAPE that meets the needs of true animal lovers!

  • Petscape privilege: A selection of exclusive benefits for pet lovers that are continuously available, meaning that if you are a resident of Major Development, you can enjoy these benefits throughout the year, such as special discounts from Pet Health & Wellness, pet-friendly restaurants and cafes, various pet product brands, and a Welcome Package from Major Development that includes pet insurance and health check packages for pets in the first year.
  • Petscape community: Major Development initiates a community for pet lovers to share experiences, from gathering through various platforms to creating diverse special activities to enhance the happiness of animal lovers, such as “MAJOR PETSCAPE presents Music for Dogs & Cats,” a music project composed to create equal happiness for both humans and pets, featuring guest artists creating songs that are suitable and soothing for dogs and cats, while also helping humans relax. This collaboration is done with veterinarians and is currently available on YouTube, Apple Music, Spotify, and Joox.

Or activities where Major Development collaborates with retail giant Central Pattana to provide joyful experiences for people and pets at Central Eastville, a shopping mall known as the No.1 Pet-friendly Mall.

All of this is just a glimpse of Major Development's serious commitment to creating a truly Pet Friendly society. This dedication has earned Major Development the award from Baan & Garden PETS at the Baan & Garden Fair Midyear 2022 for the category of “Outstanding Residential Development for Understanding Pet Lovers in 2022,” which is awarded to real estate developers who understand the coexistence of people and pets in pet-friendly condos.

However, for Major Development, the pride in creating a society that offers equal happiness between people and pets is more valuable than any award, making it the go-to choice for pet lovers seeking pet-friendly condominiums forever.