"Chula-Samyan" is a prime urban location situated between two major CBDs, encompassing key business areas like Silom-Sathorn and large shopping centers such as Siam. The connectivity to these two areas makes Chula-Samyan a diverse neighborhood, blending lifestyle spots, shopping venues, educational institutions, and office buildings. This area attracts a variety of residents, including students, educators, office workers, and executives from the CBD, leading to a consistent demand for housing, whether for personal use, student rentals, or future value appreciation, as land for condo development in this area is becoming increasingly scarce.

When discussing condos in the Chula-Samyan area, one cannot overlook Ananda Development, which has established itself as a market leader in this region. Ananda has launched three projects, all of which received excellent responses, selling out quickly. Recently, they introduced a new project, Culture Chula, located in a rare area of Chula-Samyan. This article will delve into the details of the Culture Chula project.

Culture Chula: A Rare Freehold Land in Chula-Samyan

The location of Culture Chula is particularly special due to its convenience for transportation, being adjacent to Rama 4 Road and Surawong Road, allowing access from both sides. It connects easily to Phaya Thai Road, Silom Road, and Ratchadamri Road, facilitating travel to other locations. Additionally, it is close to two major BTS and MRT lines: BTS Sala Daeng, approximately 290 meters away, and MRT Samyan, about 350 meters away. The area also provides easy access to various lifestyle amenities from both Silom-Sala Daeng and Samyan, making it extremely convenient.

Culture Chula is also situated on a rare Freehold land, one of the few large plots left in the Chula-Samyan area, as this neighborhood has nearly reached full development. On the Rama 4 side, opposite the project, most of the land is occupied by government institutions such as Chulalongkorn University and Chulalongkorn Hospital, while the adjacent land is home to the Montien Hotel, owned by the Red Cross, and the surrounding area consists of small plots that cannot accommodate high-rise condos.

A Neighborhood Full of Mega Projects

Given that "Chula-Samyan" is centrally located and close to the CBD, it has access to various Mega Projects, including:

  • Dusit Central Park on the former site of the Dusit Thani Hotel is a mixed-use project comprising a hotel, condominium, and shopping center, with an investment value of 46.7 billion baht, expected to be completed and operational by 2025.
  • Block 33 is a mixed-use project consisting of condos, student dormitories, retail space, and a leading wellness and medical hub, with an investment value of 4 billion baht, anticipated to be completed by 2024.
  • Samyan Mitrtown is a well-known mixed-use project that is already operational, featuring a shopping center, office buildings, condominiums, and a hotel, with an investment value of 9 billion baht.
  • Sindhorn Village was completed and opened in 2020, consisting of condominiums, a hotel, and retail space, with an investment value of 23 billion baht.
  • One Bangkok is a mixed-use project comprising a hotel, shopping center, office buildings, condominiums, and art activity spaces, with the highest investment value in Thailand at over 120 billion baht, expected to open its first phase in 2023 and complete by 2027.
  • The PARQ is a mixed-use project that opened in 2020, featuring office buildings, retail space, a hotel, and serviced apartments, with a project value of over 20 billion baht.
  • FYI Center & Modena is a mixed-use project consisting of office buildings and a hotel, with a project value of 5 billion baht.
  • Queen Sirikit National Convention Center (QSNCC) recently opened in September, is the largest convention center in Thailand, with an investment value of 950 million baht.
  • Benjakitti Forest Park Phase 2-3, which is currently open, is a large green space featuring a water park, nature study trails, and indoor sports facilities, with a project value of 950 million baht.

"Chula-Samyan" Has Limited Condo Supply While Demand Remains Steady

Looking at the condo market in the "Chula-Samyan" area, it is evident that the supply is not very dense, with only 1-2 new projects launched each year, and some years seeing no new launches at all, as vacant land for condo development in this area is quite rare. Currently, there are 6 projects still available for sale, mostly located in the Si Phraya area. There are few projects along the main road, and those that exist are often sold out. Currently, the supply in this area is less than 15%, with each project selling over 80%-90%, reflecting the strong demand for condos in this area.

As mentioned earlier, "Chula-Samyan" is close to Silom, Sathorn, and Siam, making it a hub for lifestyle venues, shopping centers, educational institutions, hospitals, and office buildings. This area attracts a diverse range of residents and has a continuous demand for housing, including parents buying for their children studying nearby, university professors, doctors, and nurses working in local hospitals, as well as office workers and executives in Silom, Sathorn, and Siam. Additionally, there are investors looking to rent to students, as there is a constant influx of students each year, and others buying for future capital gains.

Due to the continuous demand in the area, it can generate an average rental yield of 4% - 5% per year, with average rental rates around 600-900 baht per square meter per month. The return on ownership averages 4% - 5.5% per year, with average resale prices for second-hand units ranging from 150,000-250,000 baht per square meter.

Culture Chula: A New Condo Brand with the Concept of New Tribe of Urban Living

Culture is a new condo brand from Ananda Development, developed from the concept of "New Tribe of Urban Living", a new approach to contemporary living that attracts creative individuals to come together, merging ideas of the era for a better life change through four development concepts:

  1. COMMUNITY: LIVE YOUR TRIBE, designing interconnected activity spaces that allow residents to connect and exchange, creating areas that enable each resident to fully express themselves.
  2. SERVICE: SERVE YOUR LIVING, a design concept that meets residents' needs for convenience, providing a World Class Service Experience from The Ascott Limited, emphasizing long-term after-sales service and management that enhances residents' quality of life and supports foreign tenants. Details of the service are shown in the image below.

  1. SUSTAINABLE: TRIBE THE FUTURE, designing projects and facilities that prioritize sustainability in all aspects, including energy efficiency and environmental friendliness.
  2. URBAN: LIVE YOUR URBANIZATION, designing spaces to create activities that connect all lifestyles, addressing all aspects of life including Live/Work/Play/Learn.

Comprehensive Facilities to Meet the Urban Lifestyle 24/7

The facilities are designed to cater to the urban lifestyle, including a 24-hour Co-Working Space that accommodates night owls and students who study late, along with spaces designed to support all aspects of life including Live/Work/Play/Learn, such as Private Meeting Rooms, Meeting Rooms, online meeting booths, and Live Studios for YouTubers or photographers to create content.

Additionally, there are spaces for various activities, including C-Sky Terrace, Sensory Urban Farming, Breath Pods, Sky Fitness, Swimming Pool, Sky View Garden, Sauna Room, W/M Charging Room, Co-Kitchen, Theater Room, Laundry Room, and Delivery Area.

Culture Chula: A Hybrid Condo with 4.3 Meter High Ceilings Throughout

The special feature of Culture Chula is that it is a hybrid condo with two levels throughout the project, featuring 4.3-meter high ceilings, making the rooms feel spacious and airy. This design increases usable space and provides a more defined layout, resembling a two-story urban home. The units range from 1 to 3 bedrooms, with sizes from 25 to 71 square meters (excluding lofts that range from 11 to 36 square meters), offering various layouts suitable for individuals, friends, or families.

There are two sample unit types available for viewing. The first type is a 1-bedroom unit with a lower floor area of 25 square meters + an upper floor area of 11 square meters. The highlights of this unit, as well as others in the project, include a bedroom area on the upper floor that is enclosed with a door for added privacy, reducing air conditioning costs. It also allows for complete functionality, accommodating a large bed, a long built-in wardrobe, and a workspace/reading nook. The lower floor features a spacious living area connected to a balcony with large windows, and the 4.3-meter high ceiling makes the room feel open and airy. There is also space under the stairs for a washing machine, with a door for tidiness, enhancing the usable area on the balcony.

The 2-bedroom unit has a lower floor area of 32.5 square meters + an upper floor area of 23.5 square meters. Upon entering, you will find an open kitchen at the front of the unit, providing ample space for cooking. The bathroom features a partitioned design with three zones (shower/sink/toilet) for better organization. There is also space under the stairs for a washing machine. The living area is spacious, allowing for comfortable viewing of the TV from the sofa, and there is enough room for a dining table for four.

The upper floor consists of two bedrooms, each clearly separated with a connecting hallway for added privacy. Each room has large glass windows, making them feel open and airy. The first bedroom is spacious, with a workspace/reading nook, while the second bedroom is also adequately sized, comfortably fitting a 5-foot bed and wardrobe.

Experience urban living at its finest with World Class Service Experience managed by The Ascott Limited, while also focusing on sustainable living for the future at Culture Chula, starting at 6.9 million baht. Register for more information at https://anan.ly/3r1t1OY or call 02-316-2222.