It must be acknowledged that the real estate industry and property developers have faced numerous challenges recently. The fluctuating situation has altered customers' home-buying behaviors, leading them to deliberate extensively to find residences that are valuable and meet the demands of modern living—not just for today, but for future living as well.

However, this is not the case for the premium horizontal market, which has been growing against the trend and has become a market where many developers are employing various strategies to attract consumer interest. In addition to well-known big-name developers, there is another rising real estate company that has made a remarkable mark in the luxury segment.

Take, for instance, the latest project located in the newly developed Krungthep Kreetha area: "CINQ ROYAL Krungthep Kreetha"<\/strong><\/span> (CINQ ROYAL Krungthep Kreetha), a super luxury detached house priced between 50-100 million baht. Despite only opening for VVIP previews, the first phase has already sold out, generating over 1 billion baht in sales, even before a model house was available. This signals that the developer behind this project possesses extraordinary capabilities.

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Targeting the Premium Niche Market Because 'Homes' Can Be Better<\/span><\/p>

The success behind this project lies in the vision of the developer, who has over 15 years of experience in the real estate industry, known as AssetFive: Asset Five Group Public Company Limited (A5)<\/strong><\/span>, managed by Supachok Panjathat, a young executive dedicated to developing innovative real estate that caters to diverse lifestyles. They focus on a specific niche market because they believe that 'homes' can be better and more distinctive. Thus, understanding the needs and pain points of customers who encounter common homes in the market but find them lacking is the value that A5 aims to deliver to this group.

The phenomenon surrounding CINQ ROYAL<\/span><\/strong> is viewed by A5 as stemming from a group referred to as 'Pending Demand,' meaning individuals who already have the desire and purchasing power but have delayed their decisions during the COVID-19 pandemic, waiting for the most advantageous time to buy a home.

“This group is aware that the lowest point in real estate is passing because property prices are rising due to various production costs or inflation, prompting them to make decisions quickly and seek better options than what was available previously,”<\/strong><\/span> Supachok stated.

The Philosophy of 5 Values of Life: The Value of Living That Everyone Seeks Is Not Just 'A Home'<\/span><\/p>

This is not A5's first venture into the premium segment. Looking back, A5 has previously created several high-end projects, such as Vana Residence Rama 9-Srinakarin, a super luxury detached house valued at over 1.9 billion baht, with house prices ranging from 35-50 million baht, which has already been sold out, or Tonson One Residence, valued at 3.05 billion baht, a super luxury condominium in the prime area of Bangkok, priced between 21.9-40 million baht, which exceeded expectations with over 70% pre-sales at launch.

Additionally, A5 has received the prestigious title of Best Property Developer of the Year at the “Property Guru Thailand Property Awards 2017,” a renowned real estate award in Thailand with a long-standing history in the Asian real estate industry, winning awards for design, outstanding management and development, and social responsibility (CSR) for the remarkable and beautiful project of Vana Residence Rama 9-Srinakarin.

The key factors contributing to the success and recognition of many A5 projects primarily lie in the accumulation of experience in the real estate industry, leading to growth through the concept of residential project development under the philosophy of “5 Values of Life,” which believes that the true asset of life that everyone seeks is not just 'a home' but consists of five essential values:

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1. ASSET <\/strong><\/span>: It must be a Good Asset that will appreciate in value in the future, reflected through the choice of a location with potential and future growth, worthy of investment to create a stable foundation.

2. LEGACY<\/strong><\/span>: It must combine timeless beautiful design, akin to a collectible passed down as a legacy of pride from generation to generation.

3. FREEDOM <\/strong><\/span>: It must be a residence that meets the freedom of living, open to the imagination of living, reflected through the development of the house to have usable space that meets the needs of the residents.

4. FAMILY<\/strong><\/span>: It must be the starting point of a good society, thus the project emphasizes safety, privacy, and designs shared activity spaces in the home to create meaningful memories, which are the most valuable assets of a family.

5. ASPIRATION <\/strong><\/span>: It must be a home that inspires everyone in the family, with spacious areas inside the house that foster limitless imagination, along with a location surrounded by amenities that sustainably fulfill dreams.

CINQ ROYAL Krungthep Kreetha: A Flagship Luxury Community Transmitting Success from Generation to Generation<\/span><\/p>

Looking back at CINQ ROYAL Krungthep Kreetha<\/strong><\/span>, which has garnered overwhelming interest, A5 intends to develop it as the company's flagship luxury segment project. It is evident that the project reflects the complete essence of 5 Values of Life<\/strong><\/span>, especially in the choice of the project's location, specifically targeting the newly developed Krungthep Kreetha area, known for its continuous growth and value creation, delivering the full value of living across all 5 Values of Life.

Currently, the newly developed Krungthep Kreetha area is one of the most popular horizontal locations due to the expansion of Bangkok towards the east, including new road developments, quick access to and from the city via expressways, the convergence of three electric train lines, proximity to Suvarnabhumi Airport, and the redevelopment of land use or the development of the EEC, which is a national mega-project.

Since the development of the new Krungthep Kreetha Road (Srinakarin-Romklao), many developers have continuously invested in projects in this area, making it a hot location with an average of 4-5 new projects launched each year. In 2022 alone, seven new projects were launched, reflecting the potential of this growing area. Currently, land prices in the Krungthep Kreetha area have surged by 150% compared to ten years ago, with land transaction prices ranging from 140,000-170,000 baht per square wah, indicating significant growth.

Not only is it a location with high growth potential due to urban expansion, but it is also a community living area, surrounded by amenities such as international schools, hospitals, and community malls, making it a suitable location for wellness communities.

The CINQ ROYAL<\/strong><\/span> project has been meticulously analyzed for its target customer group, creating unique selling points that appeal to customers in ways that other projects cannot. This project has been developed in the A5 style, believing that 'One of the greatest successes in life is having a warm home'<\/span><\/strong><\/em>, just like the name CINQ, which means five or V in Roman numerals, symbolizing victory or success. Achieving the goal of owning a CINQ ROYAL home must include:

  • Convenience<\/strong> <\/span>: From the project's location on the new Krungthep Kreetha Road, which is one of the fastest-growing areas in Bangkok, land prices are increasing significantly every year. The land in the same area as the CINQ ROYAL Krungthep Kreetha project has seen an average increase of 20-30% per year, reflecting the potential of this location, aptly nicknamed the Beverly Hills of Thailand.

  • The True Value of Life Encompassing All 5 Values of Life<\/strong> <\/span>: Including ASSET located in a continuously growing area, LEGACY with durable quality design and materials that can be passed down from generation to generation, FREEDOM designed with more than 20% of the usable space as Freedom Space, FAMILY with designated areas for family activities, and ASPIRATION with creative spaces for you and your children.

  • Distinctive and Unique A5 Design<\/strong><\/span>: Known as <\/span>“CINQ Design”<\/strong><\/span>, which stands for Colonial International New-age Quality Design, blending contemporary colonial style with modern luxury style.

  • High-Quality Community with Maximum Privacy<\/strong> <\/span>: The project features a double-gated entrance to separate the privacy of residents and guests, along with 24-hour security. The common areas are divided into two zones: the CINQ Club, which includes a clubhouse (fitness center, swimming pool, multi-purpose lounge, and business lounge), and the CINQ Park, a garden area in the center of the project.

  • Usable Space Inside the House Exceeding 1,000 sq.m.<\/strong><\/span>: To allow every family member to freely adapt the use of space, with the Freedom Space concept comprising more than 20% of the usable area, igniting limitless dreams and creating spaces that truly reflect the lifestyle of the residents.

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From the highlighted features mentioned, it is evident that A5 positions CINQ ROYAL<\/strong><\/span> as a project intended to be a legacy, following the concept of 'A Community of Success Passed Down from Generation to Generation'<\/strong><\/span>, catering to residents who value privacy, as the project consists of only 46 units on approximately 29 rai of land. There are two house types available on land sizes ranging from 117.5 to 222.3 square wah, with usable areas of 705 to 1,015 square meters, priced between 50-100 million baht per unit, with a total project value of 2.7 billion baht.

If you see this as the right moment to invest in real estate for living and long-term investment, CINQ ROYAL Krungthep Kreetha<\/strong><\/span> is a project you shouldn't miss. A5 is offering opportunities to view actual model homes and will officially open for sales in the fourth quarter of this year. For more details, visit www.cinq-royal.com<\/span><\/a><\/strong>.

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