• Responding to the real estate market's reopening, AP is launching "Urban Homes" and "Pleno" with 9 new projects worth a total of 5.01 billion baht, with pre-sales scheduled for November 27-28.
  • This marks the first transformation of townhome designs, catering to modern lifestyles with more choices through the concept of "Reimagining Vertical Living," offering broader perspectives, more adaptable functions, and innovative home layouts that provide privacy similar to single-family homes.
  • Sales of horizontal properties for the first 10 months reached 28.6 billion baht, exceeding the annual sales target of 28 billion baht, averaging about 650 million baht per week, reflecting AP's strong leadership in the real estate market amidst lockdown conditions.
     

AP Thailand, under the mission of EMPOWER LIVING, aims to deliver a better quality of life that customers can choose. The company is set to tap into the demand for townhomes in the final stretch of the year across Bangkok, introducing 5 new model houses that emphasize the concept of "Reimagining Vertical Living." These include both duplex and townhome options with more solutions that cater to modern lifestyles, featuring broader perspectives, more adaptable functions, and innovative home designs that provide a sense of privacy akin to single-family homes. AP is preparing to launch under the brands "Urban Homes" and "Pleno" with simultaneous pre-sales across 9 locations, totaling 5.01 billion baht. Special year-end deals include a reservation payment of just half with discounts of up to 1 million baht and a special interest rate of 0% for 10 months from Government Savings Bank, with prices starting from 1.99 to 8.99 million baht, available only for customers who reserve on November 27-28.


 

Mr. Metha Raktum, Deputy Managing Director of the Townhome Product Development Division at AP (Thailand) Public Company Limited, stated, "With the new LTV measures in effect until the end of 2022, this is a great time and opportunity for both buyers and developers. The 100% loan amount available to customers encourages real demand groups to make purchasing decisions more easily. We believe that if the Thai economy continues to recover and the COVID situation remains under control, these will be positive factors that will revitalize the real estate market as we close out the year. AP is ready to respond to the market's reopening by launching 9 new projects worth a total of 5.01 billion baht, shaking up the townhome industry with 5 new house designs and attractive pricing packages to meet the demand of middle to upper segment customers across all locations in Bangkok."


 

Recently, AP has developed 5 new house designs emphasizing the concept of "Reimagining Vertical Living" for both duplex and townhome options (two and three stories) with usable areas ranging from 104 to 218 square meters. This targets customers looking for new homes that emphasize value, with space sizes accommodating various life situations under uncertain conditions. The designs incorporate insights from modern customers who have adapted to home-centric lifestyles due to COVID-19, transforming both architectural dimensions and space management functions to create living options that customers can modify in the future through 3 main selling points: 1. Expanding perspectives with wider house designs ranging from 7 to 11 meters to maximize space and effectively manage functional areas; 2. Introducing new functions that balance privacy and communal living, responding to the work-from-home trend by integrating workspaces into living areas, with versatile spaces that can be easily adapted in the future, including designs for living areas that connect visually to outdoor green spaces suitable for small gardening and outdoor relaxation; and 3. Enhancing the experience of living freedom with innovative home layouts that provide a sense of privacy akin to living in a single-family home, featuring new architectural designs that emphasize simplicity with unique details and expanded windows to enhance natural light and air circulation within the home," Mr. Metha added.

AP is confident that these 5 new townhome designs, which expand functional space at an excellent value, will be a significant highlight in stimulating demand for new duplex and townhome products in 9 urban locations, receiving positive feedback. AP has set the simultaneous sales launch for November 27-28, including Urban Homes The Edition Phaholyothin - Ramintra starting at 8.99 million baht, Urban Homes Sukhumvit - On Nut starting at 4.88 million baht, Grand Pleno Bangna - On Nut starting at 4.49 million baht, Grand Pleno Phaholyothin - Vibhavadi starting at 1.99-4.69 million baht, Pleno Bangna - On Nut 2 starting at 3.39 million baht, Pleno Pinklao - Charan 2 starting at 2.89 million baht, Pleno Pinklao - Charan 3 starting at 2.99 million baht, Pleno Ratchaphruek - Sathorn starting at 2.79 million baht, and Pleno Vibhavadi - Don Mueang starting at 2.89 million baht.

Additionally, AP has achieved remarkable results with horizontal property sales totaling 28.6 billion baht over 10 months, surpassing the annual sales target of 28 billion baht. This reflects the ongoing demand from customers seeking new homes and the trust and confidence consumers have in AP's products, under the mission of EMPOWER LIVING, which aims to deliver a better quality of life that customers can tangibly choose," Mr. Metha concluded.

AP Thailand, under the mission 'EMPOWER LIVING,' aims to deliver a better quality of life that customers can choose.

###

For more information, please contact: Bangkok Public Relations Company Limited Phone 02-664-9500, Kanchicha Boonphokhaew (ext. 112), Pattima Kuanfai (ext. 113)

Additional Information: Quality townhome projects "Urban Homes" and "Pleno" with 9 new projects worth a total of 5.01 billion baht, with prices starting from 1.99 to 8.99 million baht, launching pre-sales simultaneously.

On November 27-28, 2021, the following projects will be included:

  1. Urban Homes The Edition Phaholyothin - Ramintra project value 630 million baht, project area 11 rai, new design villa 3 stories, land size starting at 35.5 square wah, usable area 218 square meters, consisting of 4 bedrooms, living room, 4 bathrooms, 2 parking spaces, conveniently located near the BTS, expressway, and shortcuts to Don Mueang Airport, with privacy for only 64 families, starting at 8.99 million baht.

  1. Urban Homes Sukhumvit - On Nut project value 650 million baht, project area 12 rai, 155 units, new design 3-story townhome, land size starting at 17 square wah, usable area 142 square meters, width 5 meters, 3 bedrooms, 3 bathrooms, living room, 2 parking spaces, conveniently connected to Thonglor-Phetchaburi in 30 minutes, to The EmQuartier in 35 minutes, to the Queen Sirikit National Convention Center, starting at 4.88 million baht.

  1. Pleno Bangna - On Nut 2 project value 180 million baht, project area 6 rai, new design 2-story townhome "new function as spacious as a single-family home," width 7 meters, land starting at 25.0 square wah, usable area 132 square meters, 3 bedrooms, 3 bathrooms, 2 parking spaces, designed for better quality of life, with exclusivity for only 44 families, centrally located in Bangna, near expressways connecting Bangna-Rama 9 and Sukhumvit - On Nut, starting at 3.39 million baht.

 

  1. Pleno Pinklao - Charan 2 project value 270 million baht, project area 10 rai, 2-story townhome, width 5.5 meters, 61 units, land starting at 17.5 square wah, usable area 106 square meters, 3 bedrooms, 2 bathrooms, 2 parking spaces, and 2-story duplex, width 9.4 meters, 4 units, land starting at 50.4 square wah, usable area 145 square meters, 3 bedrooms, 3 bathrooms, 2 parking spaces, in the best location for city dwellers, connecting Ratchaphruek - Pinklao - Sirindhorn, near 2 BTS lines and expressways within 10 minutes, starting at 2.89 million baht.

 

  1. Pleno Pinklao - Charan 3 project value 300 million baht, project area 8 rai, 2-story townhome, width 5.5 meters, land starting at 17.5 square wah, usable area 106 square meters, 3 bedrooms, 2 bathrooms, 2 parking spaces, in a location connecting Ratchaphruek - Pinklao - Sirindhorn, near Central Pinklao and expressways within 10 minutes, exclusive for only 79 families, starting at 2.99 million baht.
  1. Grand Pleno Bangna - On Nut project value 410 million baht, project area 13 rai, luxury duplex 2-story new model with large functions, width 9.40 - 11.40 meters, land starting at 35.25 square wah, usable area starting at 145 square meters, 1 master bedroom, 2 small bedrooms, 3 bathrooms, 2 parking spaces, centrally located in Bangna, near expressways connecting Bangna - Rama 9 and Sukhumvit - On Nut, 82 units, starting at 4.49 million baht.
  1. Grand Pleno Phaholyothin - Vibhavadi project value 1.12 billion baht, project area 45 rai, 414 units, 2-story duplex, land starting at 35.35 - 40.8 square wah, usable area 142 - 161 square meters, maximum functional space with 3 bedrooms, 4 bathrooms, 2 parking spaces, and new design 2-story townhome, width 5.7 meters, land starting at 17.5 square wah, usable area 104 square meters, 3 bedrooms, 2 bathrooms, 2 parking spaces, located on Phaholyothin - Vibhavadi in the city center, next to the main road, near Future Park and expressways within 5 minutes, starting at 1.99 - 4.69 million baht.


 

  1. Pleno Ratchaphruek - Sathorn project value 560 million baht, project area 16 rai, 158 units, new design 2-story townhome that offers more living space than ever, width 5.7 meters, land starting at 17.5 square wah, usable area 106.45 square meters, perfectly functional with 3 bedrooms, 2 bathrooms, 2 parking spaces, conveniently located in the heart of Ratchaphruek, behind The Walk, near BTS and expressways within 10 minutes, connecting Bangsue - Chatuchak - Sathorn, starting at 2.79 million baht.


Pleno Vibhavadi - Don Mueang project value 890 million baht, project area 27 rai, 235 units of new design 2-story townhomes and duplexes, width 5.5 - 11.4 meters, land starting at 17.5 - 35.2 square wah, usable area starting from 106 - 145 square meters, maximum functional space with 1 master bedroom, 2 multipurpose rooms, 2 bathrooms, 2 parking spaces, starting at 2.89 million baht.