It's not often that a well-known brand, especially a top-tier one, makes significant changes or launches something bold during these times (especially during the COVID-19 era). However, this is not the case for Sansiri, one of Thailand's leading real estate companies, which is ready to create ‘differences’ and not cling to old ways. This is evident in their continuous search for new marketing opportunities to offer innovative living solutions that cater to the lifestyle of the new generation.

Recently, they launched a vibrant new brand called ‘THE MUVE’, which breaks away from traditional branding with a bright and dynamic image, making it more accessible and tangible. The concept is “THE NEW FORMULA FOR ESSENTIAL LIVING” to meet the needs of the new generation who seek a seamless blend of work and play to foster personal growth.

For this project, Sansiri did not hold back, launching a series of 4 condos in 4 locations simultaneously: THE MUVE Kaset, THE MUVE Ratchada, THE MUVE Ram 22, and THE MUVE Bangna. These locations are prime spots in the city, full of life, suitable for both living and working.

With a focus on accessibility for consumers, THE MUVE comes with more affordable pricing, starting at 1.29 million baht. Additionally, it offers a good yield (rental return) of up to 5%, making it an attractive option for those looking to own a quality brand like Sansiri.

Decoding ‘GENERATION PANDEMIC’ - The New Breed of Condo Dwellers      

            As a new brand, if we compare the positioning of ‘THE MUVE’ within the Sansiri family, it would likely fall between The Base and d condo, but with a focus on the new generation of condo dwellers who have different segments and characteristics compared to other Sansiri brands. This group is referred to as:

            What makes ‘THE MUVE’ appealing to potential residents, aside from its attractive pricing, is Sansiri's commitment to understanding the lifestyle of the new generation to find solutions that best meet their living needs. The term ‘GENERATION PANDEMIC’ represents the target audience of THE MUVE, derived from decoding 8 characteristics of this urban species:

  • PERSPECTIVE OF LIVING WITH SEAMLESS ON WORK AND LIVING : This generation views life as a seamless blend of work and fun, aiming for personal advancement. They do not strictly separate work and leisure as before, but seek ways to enjoy both simultaneously.

  • ADAPT OR DIE MINDSET : They are ready to adapt and cope with ever-changing situations.

  • NEVER STICK ON TRADITIONAL WAY OR RULES : They dare to seek new paths and do not cling to old methods or rules.

  • DARE TO TRY EVEN IF FAILURE IS FINE : They are willing to take action because fearing failure prevents growth and learning.

  • ENJOY THEIR LIFE IN EVERY ASPECT : With a mindset ready to face change and always learn, they find ways to enjoy life in all aspects.

  • MAKE MONEY WITH PASSION AND FUN : They find joy in earning income from things they love or are interested in, allowing them to pursue multiple endeavors simultaneously.

  • INDEPENDENT DON’T WANT SOMEONE TO COMMAND THEM : They value freedom, have their own thoughts, and do not want to be confined by others.

  • CONTINUOUS GROWTH : They seek continuous growth, pushing their lives forward without stagnation.

 

5 Elements for the ‘Right’ Life Style of GENERATION PANDEMIC


The behaviors and thoughts of this species of residents reflect their desire to grow and advance in their own way. Therefore, the factors they seek in a residence must support their lifestyle. It should be a space that allows them to express themselves and experiment with their interests. It should also be a space that enables them to achieve their goals and succeed in their work and life through their own methods. In simple terms, they want a residence that improves their lives every day.

            Thus, every project of THE MUVE is firmly rooted in 5 important DNA elements: 1. Located in areas with diverse transportation connections 2. Situated in community centers 3. Flexible facilities that cater to various uses, enhancing work efficiency 4. A space that provides a sense of freedom and helps improve your life 5. A space with growth potential that can create added value for you in the future.

‘THE MUVE’ - ‘Creating the Right Equation to Move Life Forward’

            All of this is to meet the lifestyle needs of the GENERATION PANDEMIC. Sansiri has crystallized this into a short slogan that defines the identity of the condo series THE MUVE: MOVE YOUR LIFE FORWARD - ‘Creating the Right Equation to Move Life Forward’. By establishing a living equation of “THE NEW FORMULA FOR ESSENTIAL LIVING”, the future residents of THE MUVE will achieve the following results:

Add: PRODUCTIVITY through functions in both the living space and common areas.

Subtract: UNNECESSARY by selecting essential elements to reduce unnecessary expenses.

Multiply: PASSION by finding what resonates with their lifestyle from being in the heart of the community.

Divide: TIME & ENERGY by optimizing travel time and energy to enhance life quality through convenient locations.

 

Kaset-Ratchada-Ramkhamhaeng-Bangna: 4 Lifestyle Locations of THE MUVE

            Kaset-Ratchada-Ramkhamhaeng-Bangna are the 4 locations that THE MUVE has identified as ideal for the right lifestyle. Each project has been carefully selected to meet the needs, convenience, and familiarity of potential residents, while also creating added value for owners. Whether for personal residence or rental, these locations are worthwhile in the long run.


So what are you waiting for? Let’s get to know all 4 condos from THE MUVE...

 

THE MUVE Kaset (เดอะ มูฟ เกษตร) is located in Ngamwongwan 54 Soi 3, consisting of 1 building with 248 units. The starting size for 1-bedroom units is 22, 24, and 28 square meters. This project is just 5 minutes from Kasetsart University, 10 minutes from BTS Kaset Station, Tops Supermarket, and Vibhavadi Hospital, and 15 minutes from The Mall Ngamwongwan. It is also close to the brown line skytrain (Kraiyai-Lamsali) which will begin construction in 2024, enhancing travel convenience as it connects to 7 other skytrain lines, making it easy to travel anywhere in the city without worrying about being late. The brown line will connect at Nonthaburi Government Center Station (linking with the pink and purple lines), Bang Khen Station (linking with the red line), Kaset Intersection Station (linking with the green line), Chalerm Ratch Station (linking with the gray line), and Lamsali Station (linking with the yellow and orange lines).

Additionally, THE MUVE Kaset is also near the red line skytrain (Taling Chan-Bang Sue-Rangsit) which will partially open in 2021, making it easier to travel to Taling Chan or Rangsit.
Moreover, in terms of investment, being within walking distance from the university, the average rental rate can reach up to 8,000 baht per month, yielding a high return of 4.5-5.0%.

THE MUVE Ratchada (เดอะ มูฟ รัชดา) consists of 2 buildings with 535 units. The starting size for 1-bedroom units is 22, 24 square meters, and 1-bedroom plus 35 square meters. The project is located 500 meters from BTS Major Ratchayothin, 650 meters from BTS Ratchayothin, 750 meters from SCB Park, 1 kilometer from the Criminal Court, and 1.2 kilometers from Chandrakasem Rajabhat University. It offers convenient access with future projects like the MRTA yellow line expected to be completed in 2024.

THE MUVE Ram 22 (เดอะ มูฟ ราม 22) consists of 2 buildings with 254 units. The starting size for 1-bedroom units is 22, 24 square meters. The project is just 250 meters from Big C Supermarket, 500 meters from MRT Orange Line Ram 12 Station, 550 meters from The Mall Mixed-Use Complex (over 200,000 square meters, which will include a shopping mall, amusement park, cinema, restaurants, and fitness center) currently under construction, and 650 meters from The Mall Ram 3, Major Hollywood.

Additionally, it is only a 10-minute journey (3 stations) to the MRT Blue Line Interchange at the Cultural Center, connecting to the orange line and then just 20 minutes to BTS Green Line Asoke Station. The orange line also connects to the yellow line at Lamsali Interchange, linking to the Ladprao-Ratchada area. The orange line's progress (Cultural Center Station-Suwinthawong Station) is currently over 75% complete.

            As this project is located in the heart of amenities and a vibrant community center, with easy access to the city and beyond, the average rental rate here can reach up to 8,500-9,500 baht per month (averaging 350 baht per square meter), yielding a good return of 5.0-5.5%.

THE MUVE Bangna (เดอะ มูฟ บางนา) consists of 2 buildings with 464 units. The starting size for 1-bedroom units is from 22, 24 square meters, and 1-bedroom plus 35 square meters. The project is located 5 minutes from Central Bangna, 140 meters from ICS International School, 450 meters from Bangna Road, 700 meters from Raffles American International College, and 1.2 kilometers from the yellow line skytrain (Ladprao-Samrong) at Sri Aiem Station, which is set to be completed in July 2023. Once this line is operational, it will make commuting from the project to Ratchada or Ladprao 71 just a few minutes away, and it will also connect to the red line and Airport Rail Link at Pattanakarn Station, as well as connect to the orange line at Lamsali Station and the green line at Samrong Station, making it extremely convenient.

Moreover, this location is also a significant job hub that is expected to grow in the near future with the arrival of leading office buildings like WHA Group, which has over 49,732 square meters of space, and the world-class hospital specializing in surgery, WIH. These positive factors contribute to the project having an average rental rate of 7,000 – 10,000 baht per month (averaging 300 baht per square meter), yielding an average of 5.13%.

Get ready to meet ‘THE MUVE’ - a new condo series from Sansiri that allows you to live by MOVE YOUR LIFE FORWARD - ‘Creating the Right Equation to Move Life Forward’ in 4 lifestyle locations: Kaset-Ratchada-Ramkhamhaeng-Bangna http://siri.ly/pBBBUl4