For those who have passed through hot areas like Ratchada, Ladprao, Ramkhamhaeng, Sukhumvit 50, Bangkok University, and Thammasat University Rangsit Center, you might be familiar with the condos named Modiz, Atmoz, or Kave. Recently, you may have seen large billboards at key landmarks featuring a smiling puzzle piece human with the message, “Our homes and condos... connect happiness to each other”.

At this point, you can probably guess that we are talking about a residential brand that many have seen but may not know the name of the company behind it. All of this is under the same umbrella of AssetWise Public Company Limited.

So, who is AssetWise?
For real estate enthusiasts, we believe we are quite familiar with the flagship projects of this brand. However, we rarely mention the background and history of this real estate company, even though AssetWise has been in the industry for over 16 years. It has a unique brand DNA characterized by sincerity in business and a commitment to creating happiness in life, which has become the core of the brand: Happiness Designed for You... We Build Happiness.

The First Step with Heart: 16 Years of Success
AssetWise was established in 2005 with the belief that the starting point of happiness and success is a home. Thus, for over 16 years, AssetWise has focused on developing residences to fulfill the dream of having a home as the first step towards success, continuously presenting more than 33 projects with a total project value of over 30.4 billion baht, including both high-rise and low-rise developments across various brands, especially condominium projects in nearly every segment such as Modiz, Atmoz, Kave, Episode, Ivory, H2, Wynn, B Campus, ESTA, and single-detached houses and townhomes like The Honor, Glam.

In addition to developing real estate for sale, AssetWise also has a rental property development business, such as the community mall named Mingle in Pathum Thani, and a property management service under the name Asset A Plus.

The expansion of the core business with related real estate development businesses demonstrates the brand's dynamism, which stems from the vision and ideas of Mr. Chatchai Wiphanpong, the CEO of AssetWise Public Company Limited, who has extensive experience in the construction industry and studied design directly, combined with a passion for his work and a stylish approach to design. This allows him to enjoy the process and details of the work, such as initiating design ideas and exploring locations during the company's early days.

His hands-on experience enables him to create residences based on a true understanding of the residents' needs, or in modern terms, applying the principle of Empathy.

6 Working Philosophies of AssetWise
From the vision of the leadership, the DNA of AssetWise reflects in the company's name, which comes from the word Asset meaning real estate combined with the word Wise, which has two meanings: 1. knowledgeable, wise, and intelligent, and 2. Wise used as a suffix means a comprehensive real estate business.
Thus, the character of AssetWise conveys the essence of a new generation real estate brand that is creative, dynamic, understanding, sincere, and friendly.

Defining the Brand Identity must start from the organization's approach. Throughout its establishment, AssetWise has been committed to six core values:
• HEART: Work with heart
• HAPPINESS: Create happiness for oneself and share it with colleagues, customers, and society
• ETHICS: Adhere to good morals and ethics
• ALWAYS LEARNING: Continuously seek new knowledge and develop without stopping
• RESPONSIBILITY: Responsibility towards colleagues, the organization, and society
• TEAMWORK: Foster collaboration in work.

Three Distinct Brands for Diverse Happiness
Under the working philosophy and management approach of the six aspects, AssetWise conducts its business with a commitment to quality, attentive service, and good corporate governance, emphasizing the development of every project from selecting high-potential locations, designing to meet customer needs with unique designs, meticulous selection of high-quality materials, considering the common areas of large projects, providing diverse and comprehensive facilities, optimizing the use of space, and utilizing technology and innovation to ensure safety and comfort for residents. This has led to AssetWise projects receiving positive feedback from customers and proving their success with awards from leading organizations both domestically and internationally.

The cultivation of various residential brands by AssetWise aims to meet the happiness of modern residents with diversity. However, if we talk about the key brands of AssetWise, we must highlight three main condominium brands: Modiz, Atmoz, and Kave, which have clear characters and designs, and are widely recognized and successful in the condominium segment of AssetWise, with each brand having its unique strengths:

• Modiz: A high-end condominium brand for urban dwellers, distinguished by its luxurious concept of MODERN DESIGN & DISTINCTIVE LIFESTYLE, emphasizing locations that offer superior views of the city and river, close to the BTS and main roads, reflecting the lifestyle of unique and modern residents with comprehensive innovations and facilities.

• Atmoz: A resort-style condominium brand based on the concept of URBAN REFRESH, blending living close to nature, designing spacious common areas, gardens, and large pools, with various amenities, focusing on convenient transportation to create a balance between work and leisure for urban residents.

• Kave: A campus condominium brand that believes in the power of diversity among the new generation, characterized by the concept of FUN, PLAY and CREATIVE SPACE FOR YOUNGSTERS, located near leading educational institutions and universities, featuring modern security systems, emphasizing diverse and colorful designs in common areas to allow residents to fully engage in all activities.

Daring to Think Creatively
In addition to expertise in selecting locations and designing to meet residents' lifestyles, the courage to think differently, creativity, and adaptability are also crucial pieces in driving the brand and making AssetWise products stand out in consumers' minds.

This can be seen from tangible results in various projects, such as Modiz, which has received positive feedback due to its unparalleled location, or the Kave brand, which often sees long queues of customers waiting to book before the reservation day.

Even marketing activities that support the Miss Universe Thailand 2020 pageant, which is rare for real estate companies to join such campaigns, have helped expand the target audience, create a fresh vibe for the brand, and bring the brand closer to new consumer groups. Additionally, designing common areas to cater to the e-Sports lifestyle for residents in the Kave brand (in some projects) has established the first e-Sports Facility in the condominium industry.

During the first wave of COVID-19, while many companies adjusted their strategies to cope with the uncertain challenges, AssetWise also adapted by shifting more towards online platforms, allowing employees to showcase their potential and create innovative and varied marketing strategies, demonstrating the organization's openness to ideas. However, this did not involve a price reduction strategy, as many brands under AssetWise had completed projects that were in high demand due to their quality and prime locations.

For example, projects completed in 2020 include Baan Puri Puri Townhome Ladprao 41, Atmoz Chaengwattana, Atmoz Ratchada - Huaikwang, and Kave Town Space.

Amidst the downturn, AssetWise saw a revenue growth of 60% compared to 2019, with recognized revenue of 4.205 billion baht, alongside effective financial management that resulted in a gross profit margin of 44.2%, yielding a net profit of 871 million baht, equating to a net profit margin of 20.6%, which is quite high given the economic slowdown due to COVID-19.

Moreover, while most businesses delayed new launches, last year AssetWise went against the trend by launching three new projects: Modiz Rhyme Ramkhamhaeng, Modiz Launch, and Baan Puri Puri Courtyard Pattanakarn, with a total project value of 3.637 billion baht, achieving sales of 2.407 billion baht from the new projects launched this year.

In 2020, AssetWise also transformed into a public limited company, marking another significant milestone for this dynamic real estate company.

Creating Unity, Sharing Happiness with Society
These commendable results rely on a strong teamwork foundation, as AssetWise is a rapidly growing organization that continuously welcomes new employees from all over. The management places great importance on creating a culture where employees and the organization are united. Interestingly, AssetWise has a very low turnover rate, partly because the company regularly organizes activities to strengthen relationships with employees, almost every month, in various forms, and encourages employees to spark creativity and genuinely participate.

Additionally, various activities are used to promote social responsibility for sustainability, as AssetWise believes that true success must go hand in hand with social responsibility. Therefore, it fosters a culture of environmental awareness and care for others by encouraging employees to participate in social activities at various levels through initiatives such as blood donation, community service projects through the AssetWise initiative, organizing programs with the Saturday School Foundation for children in nearby communities to enjoy and learn skill-enhancing activities, teaching residents to plant trees, or instructing project housekeepers on waste separation, etc.

The relentless development efforts of AssetWise stem from the belief that having a good home not only increases the value of assets in life but also fulfills the emotional value for the residents.
In summary, Our homes and condos... connect happiness to each other... We Build Happiness, happiness designed for you.
All of this is AssetWise, the rising real estate brand to watch.