Before deciding on a destination for dining, shopping, or traveling, many people tend to browse the internet to see where influential figures, whether celebrities or influencers, are pointing us. Moreover, artificial intelligence (AI) curates content with more accuracy than a fortune teller and often knows us better than we know ourselves. However, to avoid disappointment later, why not check in with ourselves first before fully trusting reviews?

1) “Look Broadly, Choose Wisely” Although the online world is an essential source of convenient information, keeping us updated on global happenings and minimizing the feeling of distance over time, for maximum benefit, it’s best to listen, read, and think critically about information from multiple sources. We should weigh insights from various thought leaders and other sources beyond just the celebrities, as this is certainly better than relying on a single source.

2) “Filter the Facts” The hidden truth about online influencers is that they are often marketing channels that product owners seek to boost sales. Consumers should remember that the stories shared by influencers or YouTubers are not always grounded in reality. The content presented by these trendsetters is usually positive about the products, places, or things they recommend, while negative aspects are often omitted.

3) “Question Everything: Are They Really Using It?” Especially in the cosmetics category, it’s crucial to assess whether the influencer or YouTuber genuinely uses the product. Nowadays, marketing often involves paying individuals with large followings to share reviews or go live, with fees ranging from tens of thousands to hundreds of thousands. Therefore, before wholeheartedly believing them, consider the real-life context of the reviewer: are they genuinely using the product or just promoting it?

4) “They Are Just Ordinary People Like Us” Influencers who offer lifestyle advice or act as life coaches are now abundant in the online realm. While listening or reading for encouragement can be beneficial, if you need to make significant life decisions, take a moment to think critically before fully investing your trust. After all, they are just regular people who experience joys, sorrows, and challenges that may differ from ours, and many are not psychologists but merely share their experiences or thoughts in a relatable manner. Ultimately, using our senses to consume information mindfully is the best answer.

5) “We Are the Ones Who Scan for Evidence” With information flooding our screens, distinguishing between what is real and what is false becomes increasingly essential. Therefore, weighing evidence and reasoning is crucial. Try to ask questions to seek the rationale behind claims, such as when you feel enchanted by a cream that a celebrity claims improves skin quality. Investigate whether their good skin is due to consistent self-care or merely a result of using that product.

6) “Ultimately, We Are the Answer” It’s not wrong to trust influencers or YouTubers, as all information contains both credible and questionable elements. However, we must be ready to reflect on whether we will believe their recommendations or not. Even if we choose to trust them and later find the reality doesn’t match the hype, there’s no need to blame anyone; instead, view it as a lesson for consuming information in the future, allowing us to think more critically.

Of course, no one is a “know-it-all” in this world, but before trusting anyone, we should consider their environment and lifestyle alongside our own. Ultimately, we are the ones who can provide the best answers.

SOURCE: www.scb.co.th