The knowledge in the New Normal era may never be the same again. If we continue to learn only through traditional courses in educational institutions, we might fall behind the new knowledge that plays a crucial role in this New Normal era, which emphasizes the importance of using technology tools to meet life’s demands, including safety, convenience, and speed. The COVID-19 pandemic has acted as a catalyst for technological development, enabling its application in various fields. Nowadays, every profession and activity in human life cannot do without technology.

Google, one of the world's technological pillars, has created online courses that compile knowledge and technological tools that meet the needs of all groups of people. These are divided into 8 courses, allowing everyone to enhance their digital skills relevant to the current situation. The subjects taught can be built upon, and importantly, each course is available for free, with a certificate awarded upon completion of each Google course. The courses are categorized to suit the needs of different individuals as follows:

Business Owners

1) Learn Online Marketing for Entrepreneurs

This course focuses on management by integrating knowledge from various fields through the Google Primer application (available for Android or iOS). It is designed to meet the specific needs of SME business owners, startups, and the general public, making it easier to access. The lessons are presented in an interactive format, allowing learners to understand business management in areas such as marketing, team management, or small tips that can enhance work efficiency, with a learning time of just 5 minutes.

2) Pin Your Business with Google My Business

As people increasingly value technology, the demand for and use of the Internet has risen, creating significant opportunities for new business ventures that require less investment and are more convenient than traditional business models. More importantly, the online world is a borderless space that can connect many people in a short time. The Google My Business Basics course will teach you how to add your business name to Google’s database step by step, so customers can find your store when searching on Search, Maps, and other Google products, making your store stand out and attracting customers.

Marketing Professionals

3) Learn Basic Digital Marketing Skills

Digital marketing is now a skill that many people are interested in learning due to changing consumer behavior in the New Normal era, which emphasizes living and conducting activities primarily through digital platforms. This has created opportunities for online commerce. The Google Ads course from Google Skillshop will help teach the basics of advertising on various Google platforms such as Search, Display, Video, and Shopping Ads, and provides a certificate upon course completion.

4) Analyze and Measure Marketing Results

Google Analytics is a free tool from Google that helps you measure results to develop your business through analysis and data collection. The Google Analytics Academy course will teach you how to use Google Analytics from basic to advanced levels, including creating summary reports on the Dashboard using Data Studio, which will help you better understand your customers' online behavior.

Program Developers

5) Learn App Development Skills on Android

Android is a widely used operating system today. The series of Android Application Development courses from Google includes various levels from basic to advanced, allowing Android app developers to learn the best concepts and methods for creating user-friendly apps for consumers.

6) Enhance Your Machine Learning Skills

Machine learning is an essential tool for analyzing data that humans cannot manage within a limited time. However, using this technology can overcome the limitations of analyzing large amounts of data and is a tool that can learn and develop without limits. Choosing to learn machine learning skills is therefore something that should be pursued alongside other skills. Even if you do not have a background in coding, you can start learning the basics in this video and apply it to tackle real-life business problems.

Teachers and Students

7) Learn to Navigate the Internet Safely

Be Internet Awesome is an online lesson about safe internet usage, available for teachers and parents to download and teach children, helping to equip students and your children with the knowledge to explore the online world wisely and safely.

8) Upgrade Classroom Teaching with Digital Teaching Resources

The current situation requiring schools to conduct lessons from home presents a great opportunity for teachers to experiment with new digital tools to create more engaging learning materials. Google for Education is a resource hub for teaching materials, including lessons related to coding and computer science or tools that make teaching STEM subjects more fun and realistic, such as Google Earth Engine.

Explore many more free online courses and continuously develop your digital skills through Grow with Google.

Information from thinkwithgoogle

SOURCE: www.techsauce.co