"Brands are built around emotion. Products are built around function"

Brands are created based on feelings, while products are created based on reasons, as stated by Steve Jobs, CEO of Apple.

        Brand or trademark is something intangible, unlike the products themselves, but it signifies the feelings and uniqueness of those products or companies. Sometimes, what a Brand communicates can significantly influence consumers, allowing the Brand itself to be valued in monetary terms.

          Today, Terrabkk presents the ranking of the most valuable Brands for the year 2019 from the statistics of The World's Most Valuable Brands 2019 on the Forbes website for your interest.

Top 5 Business Categories with the Highest Brand Value

1st place: Technology - 20 Brands with a total value of 996.9 USD Billion

2nd place: Automotive - 11 Brands with a total value of 208.9 USD Billion

3rd place: Financial Services - 13 Brands with a total value of 175.5 USD Billion

4th place: Consumer Packaged Goods - 10 Brands with a total value of 117.1 USD Billion

5th place: Retail - 8 Brands with a total value of 116.5 USD Billion

Top 15 Brands with the Highest Value in The World's Most Valuable Brands 2019

The changes in the top 15 Brands of The World's Most Valuable Brands 2019 are as follows:

Brands that increased their ranking from 2018:

Amazon moved up from 5th place in 2018 to 4th place in 2019, surpassing Facebook.

McDonald's moved up from 11th place in 2018 to 10th place in 2019.

Louis Vuitton moved up from 15th place in 2018 to 12th place in 2019.

Intel moved up from 14th place in 2018 to 13th place in 2019.

NIKE moved up from 18th place in 2018 to 14th place in 2019.

Cisco moved up from 16th place in 2018 to 15th place in 2019.

Brands that decreased their ranking from 2018:

Facebook dropped from 4th place in 2018 to 5th place in 2019.

AT&T dropped from 10th place in 2018 to 11th place in 2019.

Top 5 Brands with the Most Significant Increase in Brand Value over the Past Year:

1st place: Amazon - Brand value of 97 USD Billion, increased by 37%.

2nd place: Netflix - Brand value of 15.5 USD Billion, increased by 34%.

3rd place: Google - Brand value of 167.7 USD Billion, increased by 27%.

4th place: Adobe - Brand value of 10.5 USD Billion, increased by 27%.

5th place: Gucci - Brand value of 18.6 USD Billion, increased by 24%.

Top 5 Brands with the Most Significant Decrease in Brand Value over the Past Year:

1st place: H&M - Brand value of 11.5 USD Billion, decreased by -12%.

2nd place: ESPN - Brand value of 13.1 USD Billion, decreased by -10%.

3rd place: Ford - Brand value of 13 USD Billion, decreased by -8%.

4th place: GE - Brand value of 34.3 USD Billion, decreased by -8%.

5th place: Hyundai - Brand value of 8.1 USD Billion, decreased by -8%.

Additionally, TerraBKK summarizes the changes over the past year for 100 Brands across 18 Industry Categories with the following details:

Technology

Automotive