The Address Siam-Ratchathewi: The Pinnacle of Elevated Living ... in the Ratchathewi Area

            Looking back to 2006, Thai people were introduced to the condominium brand The Address for the first time, a brand by AP Thailand that guarantees prime locations in the heart of the city, such as Siam, Chidlom, and Sukhumvit. Finding a beautiful plot of land in the city center for development is no easy task, and each phase of project release requires a long search for suitable land. From the The Address Sukhumvit project under the concept of Legendary Thai in 2011, AP Thailand took 8 years to find the perfect location for the brand The Address, culminating in the latest project named The Address Siam-Ratchathewi: the pinnacle of elevated living ... in the Ratchathewi area.

              In this prime city location, following the launch of the The Address condominium brand, the average price per square meter has continued to rise. TerraBKK Research has found that the average capital gain of around 5-8% per year has already been realized for homeowners of the The Address brand across 9 locations.

Figure 1: Growth of Average Price per Square Meter for The Address Brand

 

 

The Address Siam-Ratchathewi in the Prime Location of Ratchathewi

              The Address Siam-Ratchathewi is located at Soi Phetchaburi 14, conveniently connected not far from the intersection of two main roads in Bangkok, namely Phaya Thai Road and Phetchaburi Road, a key junction in the city center where land prices continue to rise.

Figure 2: Location of The Address Siam-Ratchathewi

              Data from the Land Department over the past 10 years shows that Phaya Thai Road and Phetchaburi Road have increased by about 20-30% compared to the previous assessment period. The average land price rose from 200,000 baht per square wah in the 2008-2011 assessment period to 400,000 baht per square wah in the 2016-2019 assessment period. Currently, the average land price on Phaya Thai Road is 400,000 baht per square wah, while Phetchaburi Road ranges from 220,000 to 400,000 baht per square wah.

              The potential of the Ratchathewi area continues to grow in the future, supported by the Orange Line subway (Taling Chan - Thailand Cultural Center), enhancing the convenience of travel for residents of The Address Siam-Ratchathewi.

 

 

Figure 3: Land Price Assessment on Phaya Thai Road and Phetchaburi Road

 

The Completeness of the Ratchathewi Location is Endless

              The charm of the Ratchathewi area, once the site of the royal palace of the Thai people, such as Phaya Thai Palace, Roman Garden, and Wang Suan Phak Kad, has evolved over time. Today, Ratchathewi has become a location that accommodates luxurious amenities for Bangkok residents.

              Within a 3-kilometer radius from The Address Siam-Ratchathewi, there are five main types of amenities essential for daily life, including luxury shopping destinations like Siam Paragon and Central Embassy, catering to the lifestyle of residents. Health care is also a concern, with leading hospitals surrounding the Ratchathewi area, such as Phaya Thai Hospital, Bumrungrad Hospital, and Chulalongkorn Hospital. Additionally, there are sports facilities, top educational institutions in Bangkok, and 5-star hotels within a 3-kilometer radius from The Address Siam-Ratchathewi.

Figure 4: Amenities within a 3 km Radius of The Address Siam-Ratchathewi

 

Average Returns in the Ratchathewi Condominium Market

            New condominiums in the Ratchathewi area are not frequently developed, averaging 1-2 projects per year, and not every year. The initial launch price growth began around 2009, averaging nearly 100,000 baht per square meter, before gradually increasing to the current level of 200,000 baht per square meter.

              Investing in condominiums in the Ratchathewi area is viable in terms of capital gain, with current market prices for second-hand condominiums averaging 155,000-221,000 baht per square meter, generating an average capital gain of 4.2%-8% per year. Additionally, in terms of rental yield, the average is around 5.0%-6.5%, depending on the condition and size of the unit, with rental prices averaging 500-750 baht per square meter per month.

Figure 5: Returns in the Ratchathewi Condominium Market

 

The Value of The Address Siam-Ratchathewi is Outstanding in the Ratchathewi Area

              The Address Siam-Ratchathewi is situated on a 3-1-55 rai plot, a 50-story building with a total of 880 units, with a project value of 8.8 billion baht. It is inspired by the unique identity of Ratchathewi from ancient times to the present, transitioning from the site of a royal palace to a Thai Legendary Skyscraper. The beauty of Bangkok at night is encapsulated under the concept of Living in the Prestige – Crafted for Elites, showcasing five key highlights of The Address Siam-Ratchathewi as follows:

  1. The Address Siam-Ratchathewi reflects the unique charm of the Ratchathewi location

              The condominium features a Signature Tree, the Kaew Jao Chom, a rare flowering tree with a unique scent and color, along with a Signature Pattern inspired by the peacock, reflecting the nobility befitting a luxury condominium in the city center. The charm of the peacock has inspired the creation of crafted furniture in the common areas.

  1. Take in a 360-Degree View of Bangkok from the Tallest Condominium in Ratchathewi

              With a building height of 217 meters, The Address Siam-Ratchathewi becomes the Highest Iconic High-Rise Building in the Ratchathewi area, allowing residents to enjoy panoramic views of Bangkok from all four directions without any obstructions.

  1. Facilities Area of over 2,200 square meters, more than other luxury condominiums

              The common area of The Address Siam-Ratchathewi is thoughtfully divided into four main sections, which are highly valuable, including:

  • Ground Floor: Outside the building, residents will find Thewi Garden, an outdoor garden with a pleasant natural atmosphere and the sound of flowing water. Upon entering the building, residents are greeted by the Piman Lounge, a spacious reception area with a ceiling height of over 8 meters and a brass spiral staircase with a peacock design. Additionally, there is the Mayura Lounge, a space for relaxation or receiving guests, reflecting the unique lifestyle of the residents.
  • 9th Floor: This floor features The Scented Garden, a garden with various fragrant plants such as jasmine and bergamot, creating a delightful aroma for residents day and night, along with The Gym, which includes a fitness room, studio, and yoga room.
  • 50th Floor: This special area for residents of The Address Siam-Ratchathewi includes The Sky Gym, equipped with highlight machines like Kinesis and designed with partitions between treadmills for added privacy, The Sky Garden, an evening garden for enjoying the best sunset views in Ratchathewi, and The Sky Chamber, the highest lounge area in the condominium, showcasing meticulous decor with fabrics from the world-renowned brand HERMÈS FURNISHING FABRICS AND WALLPAPERS. Additionally, The Sky Pool is an L-shaped pool measuring 50 meters in length, complete with a hydrotherapy zone for residents' relaxation.
  1. The Ultimate Attention to Detail for a Joyful Living Experience with Premium Materials

              The creation of The Address Siam-Ratchathewi is based on materials sourced from the best suppliers, such as White Limestone, which reflects light in shades that change throughout the day, and special White Statuario marble with unique gray patterns not found in other stones, along with Kitchen Karess by Kohler, a luxurious kitchen set with aluminum highline surfaces that use special oil-resistant techniques to prevent oil stains.

  1. Interlock Layout with Various Unit Types to Meet Residents' Needs

              The Address Siam-Ratchathewi features a newly developed layout that has never been seen before, accommodating five different sizes to meet residents' needs:

  • 1 Bedroom, size 35.0 square meters

  • 1 Bedroom (Duplex), size 0 square meters
  • 2 Bedrooms, size 69.5 square meters

  • 2 Bedrooms (Duplex), size 65 square meters

  • 3 Bedrooms, size 86 square meters

         All of this embodies the essence of The Address Siam-Ratchathewi: the pinnacle of elevated living in the Ratchathewi area. The meticulous attention to detail in every aspect of the project development, from premium materials to common areas, is evident in this city-center location of Ratchathewi, which continues to see rising land prices. Investing in condominiums here can yield returns both from ownership and rental income. The Address Siam-Ratchathewi is set to open its first presale on June 8-9, 2019, with prices starting at 5.9 million baht, averaging 230,000 baht per square meter. Interested parties can register at (click) for more information at APTHAI.com or call 1623.

Thank you for the information from AP Thailand